Understand the power of SEO

27 Jun 2022 | Sales & Marketing

About the author

Hooshang Bakht

Brego Business was started with a mission to make entrepreneurship easy. Our goal is to help business owners grow and scale without having to deal with the day-to-day stress of running a business. We specialize in providing services that help business owners grow their businesses, including search engine marketing (SEM), social media marketing (SMM), LinkedIn marketing, video production, accounts receivable (AR), accounts payable (AP), internal audit, VCFO, and recruitment. We have helped more than 500 brands grow their businesses. We work closely with the clients to understand their unique needs and develop customized strategies that deliver measurable results.

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Business Needs SEO

Search engine optimization helps businesses become visible in the online space. It helps make the websites faster, robust, and user-friendly. This leads to websites ranking higher in organic search engines and reaching the target audience and thus increasing conversions or sales. SEO also helps increase your brand awareness and trust in it. With your strong web presence built due to a good SEO strategy, you will get ahead of the competition and expand your business. Before we move ahead, a bit of SEO-related trivia for you! More than 70% of users polled are inclined to click on the top 5 organic search results. This again underlines the importance of SEO in a modern-day business scenario. Let us explore in the article below some essential reasons for implementing a good SEO strategy for your business needs. 

Organic Searches Will Drive Up Your Website Traffic  

More than 95% of users click on organic searches that are on top of the search result. Statistics show that more than 90 % of all online activities start with using search engines. This is a huge number. The use of SEO will rank your website higher in search results and lead to high website traffic. 

SEO Builds Credibility For Businesses 

Search engines rank websites as per their credibility. Through SEO use you will create optimized content, elements, and quality backlinks that lead to enhanced user experience and establish the authority of your website. This in turn convinces search engines to rank your website higher and builds up the trustworthiness of your website.  

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SEO Enhances User Experience

The importance of SEO lies in the fact that good SEO practices engage the visitor and increase their time spent on the website. It also entices them to visit the site again and again. This in turn boosts your website rankings and increases the brand and business visibility. 

Local SEO Increases Website Traffic And Conversions 

Local optimization as the name suggests is focused on the specific neighborhoods and cities where your particular business is situated. SEO strategy does this by optimizing the website and content as per the local users. This includes creating a “Google My Business listing”, local citations and backlinks, and positive reviews on social media sites. This leads to increased business opportunities and more footfalls, whether online or offline. 

SEO Helps Get Your Website Higher Rank In Voice Searches

Why is SEO important? Because it can help you corner voice search traffic. Voice search queries are increasingly becoming popular. They are projected to be almost 50% of the total searches in the near future. If you optimize your website for voice searches then you can put your business at the top rank of voice searches.  

SEO Leads To Cost-effective Growth

SEO is the most cost-effective mode of marketing. Traditional avenues of marketing like print and television media cost a substantial amount of money. Search Engine Marketing and Pay Per Click advertising will cost you a pretty sum too. SEO on the other hand just requires the services of an SEO specialist. You only need to hire an SEO specialist and maybe purchase a few SEO tools. It costs less in the long term than Pay Per Click advertising and other marketing mediums.

SEO Helps You Understand Consumer Choices 

SEO helps you understand macro market shifts and current consumer choices. Through Search query data, SERP analysis, Analytics data & AI insights, and other data and formats you can interpret what the consumer’s wants and needs are. This valuable data can help you anticipate consumers’ needs and shape your products and services accordingly. 

SEO Has A Positive Impact On The Buying Cycle

The importance of SEO lies in the fact that it positively impacts the buying cycle. Today, a prospective buyer of products and services does a comprehensive search before deciding on the item. A consumer will only go for a trusted retailer or provider of services. A good SEO strategy works by educating and informing the consumer by providing useful and valuable knowledge. This is done through publishing blogs, articles, and other relevant content. This creates a positive image of your business and lends credibility to it. It leads to consumers preferring, buying, and recommending your products to other potential consumers. 

SEO Is A Long-term Strategy

SEO is a good long-term marketing strategy and here to stay. It takes time to see its results but these are noticeable and last for a long time. With proper strategy, maintenance, and monitoring it can grow as the marketing medium that provides the highest ROI to your business. 

SEO Helps You Understand The Web Environment 

The Internet, like all things technical, is ever-changing. You need to be updated to the current trends if you want your business to succeed. SEO helps you understand the web environment. Staying on top of SEO practices gives you a good understanding of current market trends.  You can utilize it to stay ahead of your competitors. 

SEO Is Trackable And Quantifiable 

SEO businesses offer numerical results. You can measure the results your SEO strategy achieves. You can measure the website ranking, traffic generated, and conversions among others. This helps you form effective strategies and the improvement and modification it needs.

SEO Is Good PR

SEO helps increase visibility for your brand and elevates its profile.  Good SEO directs visitors to your profile for quality information and content. Increased visibility and good user experience and integration of your website with your social media handle to act as a sort of good public relations exercise.  

Gain Competitive Edge

Standing ahead of the competition testifies to the importance of SEO in any business scenario. SEO helps you gain a major chunk of the online market for your relevant business. Through optimizing websites and use of targeted keywords your website’s CTR increases leading to more conversions. This way your business improves and grows and you gain an edge over the competition. 

SEO Is The Most Effective Marketing Channel

SEO has emerged as the most effective marketing channel. Traditional marketing channels cannot effectively target their potential customers. The results of their strategy cannot immediately be quantified. It takes months through surveys or studying the sales and other conversion patterns. SEO on the other hand can be optimized so only the potential customers are targeted. The results can be quickly analyzed through various tools. SEO strategy can be quickly modified as a result. This reason and other benefits make SEO the most effective marketing channel of today. 

SEO Is For Keeps

The importance of SEO cannot be overstated. SEO is crucial because it is a proven and effective way to connect with potential customers online. In today’s digital age, consumers prefer searching for products and services online. This is where the importance of SEO comes in. By implementing effective SEO strategies, businesses can improve their online visibility and increase their chances of reaching potential customers. Furthermore, SEO is not going anywhere. It is here to stay. As the field of SEO evolves to accommodate innovations such as voice search and apps, it will remain relevant by changing itself as per the market demands. So, if you want to ensure the long-term success of your business, it’s essential to recognize the importance of SEO and invest in optimizing your website for search engines. This will help you connect with potential customers, drive traffic to your site, and ultimately increase your sales and revenue. So, don’t overlook the importance of SEO in your marketing strategy. Make it a priority today and reap the benefits for years to come.


The importance of SEO in marketing has increased rapidly over the last few years. SEO plays a vital role in helping both the end consumers and businesses connect together for mutual benefits. By implementing quality SEO practices on your business website, you can make a difference in the future by ensuring that consumers can easily find your products and services online. This, in turn, can help your business achieve the sales and conversions needed to stay afloat and rake in the profit. So, if you want to succeed in today’s highly competitive online marketplace, it’s essential to understand the importance of SEO and how it can help you reach your business goals. By focusing on SEO, you can ensure that your website is optimized for both search engines and human visitors, which can ultimately lead to increased traffic, higher rankings, and more sales. So, if you want to stay ahead of the game, make sure to prioritize the importance of SEO in your marketing strategy.

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Frequently asked questions

Why does my business need SEO?

SEO, or search engine optimization, helps your business improve its online visibility and attract more targeted traffic to your website. Without SEO, it's difficult for potential customers to find your business online.

How does SEO benefit my business?

SEO can benefit your business in many ways, such as increasing website traffic, improving brand awareness, boosting credibility, and generating more leads and sales.

Is SEO only for big businesses with large marketing budgets?

No, SEO is important for businesses of all sizes and industries. Even small businesses can benefit from implementing basic SEO tactics to improve their online visibility.

What are some of the main benefits of SEO for businesses?

Some of the main benefits of SEO for businesses include increased website traffic, improved user experience, higher search engine rankings, and greater brand awareness.

How long does it take to see results from SEO?

The time it takes to see results from SEO varies depending on a variety of factors, such as the competitiveness of your industry, the age of your website, and the quality of your content. Generally, it can take several months to see significant results from SEO.

Can I do SEO myself, or do I need to hire a professional?

While it's possible to do SEO yourself, it can be time-consuming and requires a lot of technical knowledge. Hiring a professional SEO agency or consultant can help ensure that your SEO efforts are effective and efficient.

What are some common SEO mistakes that businesses make?

Some common SEO mistakes that businesses make include keyword stuffing, duplicate content, ignoring mobile optimization, and neglecting local SEO.

How much does SEO cost for businesses?

The cost of SEO for businesses varies depending on the level of service and the complexity of the project. Some SEO agencies offer monthly plans starting at a few hundred dollars, while others charge thousands of dollars per month for more advanced services.

How do I measure the success of my SEO efforts?

Measuring the success of your SEO efforts involves tracking metrics such as website traffic, search engine rankings, leads and sales, and user engagement. Google Analytics and other tools can help you track these metrics.

What are some basic SEO tactics that businesses should implement?

Some basic SEO tactics that businesses should implement include optimizing website content for keywords, building high-quality backlinks, ensuring mobile responsiveness, and creating quality content that engages and informs your target audience.