Online Ads: Strategies That Work!

27 Jun 2022 | Sales & Marketing

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Hooshang Bakht

Brego Business was started with a mission to make entrepreneurship easy. Our goal is to help business owners grow and scale without having to deal with the day-to-day stress of running a business. We specialize in providing services that help business owners grow their businesses, including search engine marketing (SEM), social media marketing (SMM), LinkedIn marketing, video production, accounts receivable (AR), accounts payable (AP), internal audit, VCFO, and recruitment. We have helped more than 500 brands grow their businesses. We work closely with the clients to understand their unique needs and develop customized strategies that deliver measurable results.

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7 Proven Online Advertising Strategies To Generate Sales For Your E-commerce Businesses

Even if e-commerce isn’t exactly a new phenomenon, it’s nonetheless brimming with possibilities for those who embrace effective ecommerce advertising. There is little that can stop individuals that are prepared and informed on how to go about doing the right kind of online advertising for their E-commerce setup and generating huge profits through ecommerce advertising. The E-commerce retail business is forecast to grow at a rate of around 19 percent by the end of 2021, with continued growth expected in the years to come. One of the most important aspects of every successful e-commerce business is its competence to bring in clients and make sales on a constant basis through ecommerce advertising. This is where ecommerce advertising comes into play, allowing businesses to reach their target audience through various channels such as social media, email, search engines, and display ads, and drive traffic and sales to their website.

What Is Online Advertising For E-Commerce Business?

Online advertising for an E-commerce business is the process of promoting your e-commerce website in order to raise brand awareness and generate leads, which will convert to customers and purchases.

With this concept in mind, it should be clear why building a solid e-commerce advertising plan is crucial. Strong e-commerce ads help to retain a steady stream of new clients coming into your online store, increasing earnings. Simply keep track of your income and expenses so you can always see where you might save or optimize.

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The Best Online Advertising Strategy For E-commerce business

It’s not easy to create a successful eCommerce marketing strategy. The problem is, despite the billions of online buyers, eCommerce businesses keep facing strong competition.

What should you do first? What about social media, Google ads, and email? The reality is- eCommerce business remains a pay-to-play turf. Let’s discuss a few of the best online advertising strategies for your e-commerce business that are sure to set your online business up for success if done correctly.

Social Media Marketing

Facebook users account for more than a third of the world’s population, and Facebook is just one social media platform. You can imagine the vast potential audience you have at your disposal to target with your e-commerce marketing plan.

Moreover, with the ever-increasing space in terms of audience-targeting capabilities and features offered by leading social networking sites, acquiring new leads through e-commerce ads has never been easier.

Pay per click- PPC Advertising

The whole concept behind PPC is simple- your company pays an online ad network (such as Google) for each click on your e-commerce ads. If you’re new to PPC advertising, they appear in Google search results with a clear indication that they’re not an organic search result.

There are chances that that ‘ad’ indicator may convince tech-savvy internet buyers to keep scrolling. However, the top three positions on the first page of a Google search (which are online advertising) account for more than 41% of total page hits.

Email marketing

Creating email campaigns is a simple method to get started with ecommerce online advertising technique. Newsletters might contain a combination of content that your readership finds useful and self-promotional material. You can build your reputation as a trusted source of useful information by designing your ecommerce online advertising messages in a way that provides value to your audience. Plus, by scheduling your ecommerce online advertising email campaigns ahead of time, you can save a lot of time and keep your audience engaged on a regular basis, so they’ll start looking forward to receiving your ecommerce online advertising emails. Ecommerce online advertising campaigns offer a way to target specific demographics, based on the customer’s interests or previous behavior. By segmenting your ecommerce online advertising email lists and creating targeted ecommerce online advertising campaigns, you can reach your audience with personalized messaging. Ecommerce online advertising is also cost-effective, as it allows you to reach a large audience without spending a lot of money on traditional advertising. In addition to email campaigns, other ecommerce online advertising options include social media advertising, search engine advertising, and display advertising. With ecommerce online advertising, you have the ability to track metrics such as open rates, click-through rates, and conversions, allowing you to measure the effectiveness of your ecommerce online advertising campaigns and make adjustments accordingly. By incorporating ecommerce online advertising into your overall marketing strategy, you can increase your ecommerce sales and grow your business.

Influencer marketing

Influencer marketing is, without a doubt, one of the most interesting, entertaining, and rapidly-growing e-commerce advertising methods. Do you know a well-known social media celebrity in your domain who has a significant fan following and exhibits their expertise? Influencer marketing is the practice of paying people to promote your goods or services.

This sort of e-commerce advertising is significantly less intrusive than traditional e-commerce ads, and it can often be given to the audience as a pleasant recommendation, similar to word-of-mouth advertising.

Affiliate marketing

While affiliate marketing does not necessarily feature what you would call “e-commerce ads,” it is nevertheless classified as online advertising. The main idea is to have an external website sell your e-commerce business’s goods or services against a fee for each sale they make.

Providing your affiliates with an affiliate link, which allows you to track the sales made by each of your affiliates, is a crucial aspect of affiliate marketing. This information might help you figure out which affiliates deserve a raise in commissions, which ones require encouragement, and so on.

Content marketing

Content marketing whether in the form of blog posts, infographics, or information-packed videos, can aid your e-commerce advertising campaign by allowing customers to find you rather than you going out hunting for them.

More organic traffic gets generated through high-quality content. And if people are interested in your industry’s unique perspective, you can keep them coming back for more of your thoughts and, hopefully, purchases from your website.

Search engine optimization- SEO

SEO is a practice of boosting your website’s position in search engine results. It is connected to content marketing. This is accomplished by researching keywords that people use in search engines while searching for goods or services similar to yours and strategically using those keywords throughout your content.

You can start with identifying the best keywords for your kind of product and services by conducting keyword research to determine what your target audience is looking for, as well as what keywords your competitors are using. And while doing so, you need to pick keywords that your target audience is using uses and that will draw them to your site.


A crucial component of any successful advertising for ecommerce campaigns is to identify the correct target audience first. Without knowing your ideal customer, your advertising for ecommerce efforts will be ineffective. You must first know who your product or service appeals to the most. By identifying your ideal customer, you can tailor your advertising for ecommerce campaign to better resonate with them. For instance, if you sell fashion items for teenagers, it makes sense to target your advertising for ecommerce ads to younger audiences on social media. Use the tactics we’ve covered here to boost your ecommerce business’s sales and brand awareness through effective advertising for ecommerce – and watch as it grows.

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Frequently asked questions

What is e-commerce advertising?

E-commerce advertising refers to the process of promoting products or services through online channels such as social media, search engines, or display advertising.

Why is advertising important for e-commerce businesses?

Advertising is important for e-commerce businesses to increase brand awareness, generate traffic to their website, and ultimately drive sales.

What are some effective advertising strategies for e-commerce businesses?

Effective advertising strategies for e-commerce businesses include targeting specific audiences, optimizing ads for mobile devices, using high-quality visuals, and incorporating call-to-actions.

How can e-commerce businesses measure the success of their advertising efforts?

E-commerce businesses can measure the success of their advertising efforts by tracking key performance indicators such as click-through rates, conversion rates, and return on investment.

What are some popular online advertising channels for e-commerce businesses?

Popular online advertising channels for e-commerce businesses include social media platforms such as Facebook and Instagram, search engines like Google, and display advertising networks like Google Display Network.

How much should e-commerce businesses spend on advertising?

The amount that e-commerce businesses should spend on advertising varies depending on their budget, goals, and the channels they choose to advertise on.

What are some common mistakes to avoid in e-commerce advertising?

Common mistakes to avoid in e-commerce advertising include targeting the wrong audience, using low-quality visuals, not optimizing ads for mobile devices, and not monitoring ad performance regularly.

Can e-commerce businesses do their own advertising or should they hire an agency?

E-commerce businesses can do their own advertising, but it may be more effective to hire an agency that specializes in digital marketing and has the expertise to develop and execute effective advertising strategies.

What are some best practices for e-commerce advertising?

Best practices for e-commerce advertising include targeting specific audiences, using high-quality visuals, optimizing ads for mobile devices, and testing different ad formats and messaging.

How can e-commerce businesses ensure that their advertising efforts are effective?

E-commerce businesses can ensure that their advertising efforts are effective by setting clear goals, targeting the right audience, creating compelling ad content, monitoring ad performance regularly, and adjusting their strategies as needed.