7 Shocking SEO Mistakes That Are Killing Your Rankings Right Now!

16 May 2023 | Sales & Marketing

About the author

Hooshang Bakht

Brego Business was started with a mission to make entrepreneurship easy. Our goal is to help business owners grow and scale without having to deal with the day-to-day stress of running a business. We specialize in providing services that help business owners grow their businesses, including search engine marketing (SEM), social media marketing (SMM), LinkedIn marketing, video production, accounts receivable (AR), accounts payable (AP), internal audit, VCFO, and recruitment. We have helped more than 500 brands grow their businesses. We work closely with the clients to understand their unique needs and develop customized strategies that deliver measurable results.

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SEO mistakes

In the dynamic realm of SEO (Search Engine Optimization), website owners and online businesses are well aware of its crucial role in achieving higher rankings, increased visibility, and ultimately, conversions. However, despite its significance, there are common SEO mistakes that can detrimentally impact rankings. In this blog post, we’ll delve into 7 surprising SEO mistakes that might be negatively affecting your rankings, along with actionable tips on how to evade them.

Disregarding Thorough Keyword Research:

Keywords lay the foundation of SEO, and overlooking comprehensive keyword research means missing out on valuable opportunities to target the right audience. By incorporating relevant keywords strategically in your website’s content, meta tags, and headings, you assist search engines in comprehending the essence of your content and ranking it appropriately. Conduct thorough keyword research utilizing tools like Google Keyword Planner or other SEO software to identify high-performing keywords that are relevant to your content.

Inadequate On-Page Optimization:

On-page optimization encompasses fine-tuning various elements on your web pages, including title tags, meta descriptions, URL structure, header tags, and keyword usage. Neglecting these on-page elements can significantly impact your website’s SEO performance. Optimize each page on your website by utilizing relevant keywords, ensuring compelling title tags and meta descriptions that accurately reflect the content. Additionally, implement proper header tags (H1, H2, H3, etc.) to structure your content effectively, and create SEO-friendly URLs that are descriptive and incorporate keywords.

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Underestimating Mobile Optimization:

With the surge in mobile browsing, mobile optimization has become paramount for SEO success. Failing to create a mobile-friendly website can adversely affect your rankings. Ensure your website is responsive, providing a seamless experience across all devices, including smartphones and tablets. Conduct mobile-friendliness tests using tools like Google’s Mobile-Friendly Test and make the necessary adjustments to optimize your website for mobile users.

Neglecting High-Quality and Relevant Content:\

Content reigns supreme in SEO. Publishing high-quality, relevant, and engaging content is crucial for captivating both users and search engines. Thin, duplicate, or low-quality content can harm your rankings. Focus on creating original, informative, and valuable content that caters to your target audience. Strategically incorporate relevant keywords throughout your content while avoiding keyword stuffing, which can have a negative impact on your rankings.

Ignoring Technical SEO:

Technical SEO encompasses optimizing the technical aspects of your website, including site speed, crawlability, indexing, and sitemaps. Neglecting technical SEO can lead to poor website performance and lower rankings. Ensure your website loads quickly, has a clear site structure, and is easily crawlable and indexable by search engines. Develop an XML sitemap and submit it to search engines to enhance their understanding of your website’s structure and content.

Overlooking Image Optimization:

Images play a pivotal role in enhancing user experience and engagement on your website. However, failing to optimize images means missing out on SEO benefits. Optimize your images by compressing them to reduce file size, using descriptive filenames, and adding alt tags that provide context to search engines. Image optimization can improve website load speed and contribute to higher image search rankings.

Neglecting Backlink Quality:

The quality of backlinks should never be neglected, as it can have severe consequences for your website’s rankings. Obtaining backlinks from low-quality or spammy websites can be interpreted as an attempt to manipulate search engine rankings, resulting in penalties and harming your SEO efforts. Focus on acquiring high-quality backlinks from reputable websites that are relevant to your niche or industry. Avoid link schemes or purchasing backlinks, and instead prioritize building genuine relationships, creating valuable content, and engaging in outreach efforts to earn authoritative backlinks.


Search Engine Optimization (SEO) is an indispensable element for businesses striving to thrive in the competitive online landscape. However, numerous common SEO mistakes can undermine rankings and curtail online visibility. In this article, we unveil 7 astonishing SEO mistakes that are currently sabotaging your rankings, accompanied by expert tips on how to evade them effectively.

Neglecting Thorough Keyword Research:

One of the gravest SEO blunders businesses make is disregarding the significance of comprehensive keyword research. By overlooking the identification of keywords and phrases that resonate with their target audience, businesses squander valuable opportunities to attract organic traffic. Conducting meticulous keyword research is indispensable for optimizing website content and metadata, ensuring a favorable boost in search engine rankings.

Under-Optimized Title Tags and Meta Descriptions:

Another pervasive SEO mistake is the failure to optimize title tags and meta descriptions. These elements play a pivotal role in shaping how search engines and users perceive the content of a website. By incorporating relevant keywords and crafting compelling descriptions within title tags and meta descriptions, businesses can significantly enhance click-through rates and attract a greater volume of traffic.

Inadequate Website Structure and Navigation:

The structure and navigation of a website hold immense sway over SEO rankings. Search engines favor websites that exhibit a coherent and user-friendly structure, enabling seamless navigation for visitors. Establishing a lucid hierarchy of pages and organizing website content into intuitive categories can vastly improve structural integrity and navigational ease, ultimately bolstering SEO performance.

Embracing Low-Quality or Duplicate Content:

Creating subpar or duplicate content is yet another SEO pitfall that businesses should steer clear of. Search engines penalize websites that feature insubstantial or replicated content by downgrading their rankings in search results. To elevate SEO rankings and captivate organic traffic, it is paramount to curate high-quality, original content that delivers substantial value to the intended audience.

Ignoring Mobile Optimization:

Disregarding mobile optimization in the current mobile-dominated era is a detrimental SEO misstep. With an escalating number of users browsing the internet via mobile devices, search engines prioritize mobile-friendly websites. Ensuring a responsive and seamless user experience across all devices, including smartphones and tablets, is vital. Regularly assess your website’s mobile-friendliness utilizing tools like Google’s Mobile-Friendly Test and undertake necessary optimizations to cater to mobile users effectively.

Lack of Backlink Strategy:

Neglecting the establishment of a robust backlink strategy can prove detrimental to SEO efforts. Backlinks from authoritative and relevant websites are pivotal for enhancing a website’s credibility and authority in the eyes of search engines. Engaging in strategic outreach, creating compelling content, and fostering genuine relationships are essential for acquiring high-quality backlinks. Avoid engaging in unethical practices such as link schemes or purchasing backlinks, as they can lead to severe penalties and a decline in SEO performance.

Failure to Monitor and Adapt:

Lastly, an often-overlooked SEO mistake is the failure to monitor and adapt strategies continuously. SEO is a dynamic field, necessitating ongoing analysis of website metrics and adjustments to optimization strategies. By closely monitoring website traffic data, scrutinizing user behavior, and staying abreast of evolving trends, businesses can make informed decisions and optimize their SEO tactics for maximum impact.

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Frequently asked questions

What are some common SEO mistakes that can hurt my website's ranking?

Some of the most common SEO mistakes to avoid include using duplicate content, neglecting meta descriptions and title tags, not optimizing for mobile devices, and not utilizing relevant keywords.

How can I identify the SEO errors on my website?

You can use various SEO tools like Google Analytics and Google Search Console to analyze your website's performance and identify the areas that need improvement.

Will fixing the SEO mistakes on my website improve my ranking?

Yes, fixing the SEO errors on your website can significantly improve your website's ranking on search engines.

How long does it take to see the results of SEO improvements?

It depends on the extent of the SEO mistakes and the competition in your industry. Generally, it may take a few weeks to several months to see the results of your SEO improvements.

Is it necessary to hire an SEO professional to fix the SEO mistakes on my website?

While you can fix some SEO mistakes yourself, it is recommended to hire an SEO professional who can perform a thorough analysis of your website and provide customized solutions to improve your ranking.

How often should I audit my website for SEO errors?

It is recommended to audit your website for SEO errors at least once every six months to ensure that your website is optimized for search engines.

Can SEO mistakes harm my website's reputation?

Yes, SEO mistakes can harm your website's reputation and credibility, making it difficult for your website to rank higher on search engines.

What is the impact of keyword stuffing on SEO?

Keyword stuffing is a common SEO mistake that can harm your website's ranking. It involves overusing keywords in an attempt to manipulate search engine rankings. Google penalizes websites that engage in keyword stuffing, so it is essential to use keywords naturally and strategically.

Why is it important to optimize my website for mobile devices?

With the majority of internet users accessing websites on their mobile devices, it is crucial to optimize your website for mobile devices to provide a better user experience and improve your website's ranking on search engines.

Can internal linking help improve my website's SEO?

Yes, internal linking can help improve your website's SEO by providing a clear site structure and guiding users to relevant pages. It also helps search engines understand the context and relevance of your website's content.

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In the modern digital landscape, Search Engine Optimization (SEO) plays a pivotal role in online marketing strategies. Unfortunately, businesses and website owners often fall prey to common SEO mistakes that can adversely impact their search engine rankings. In this article, we have explored seven astounding SEO mistakes that are currently hindering your rankings. Now, let's delve into how Brego Business Digital Marketing Services can assist their clients in avoiding these SEO pitfalls and enhancing their online visibility.

Conducting an Exhaustive SEO Audit:

The initial stride towards circumventing SEO blunders lies in their identification. Brego Business Digital Marketing Services go above and beyond by conducting a comprehensive SEO audit for their clients, meticulously scrutinizing the website's technical structure, content quality, backlinks, and other pivotal factors. Through this meticulous analysis, they provide an extensive report, highlighting all the SEO errors that necessitate rectification.

Unearthing Lucrative Keywords:

Selecting the right keywords is a critical aspect where many businesses stumble. Brego Business Digital Marketing Services conduct extensive keyword research, unearthing the most pertinent keywords that can drive targeted traffic to their client's website. By additionally scrutinizing the keyword strategies employed by their client's competitors, they empower their clients to surpass the competition and secure a competitive edge.

Optimizing Content for Maximum Impact:

Content serves as the backbone of any website, and Brego Business Digital Marketing Services recognize its significance. They offer content optimization services, ensuring their clients' content is of the utmost quality, captivating, and optimized for search engines. In addition, they guide their clients in optimizing title tags, meta descriptions, and header tags, rendering their content SEO-friendly and poised for success.

Building Authoritative Backlinks:

Backlinks wield considerable influence over a website's ranking, yet many businesses struggle in this area. Brego Business Digital Marketing Services assist their clients in building high-quality backlinks from reputable websites, thereby augmenting their website's domain authority and search engine ranking.

Monitoring SEO Performance:

To avert SEO mistakes, it is imperative to consistently monitor the performance of one's website. Brego Business Digital Marketing Services provide their clients with regular SEO reports, offering valuable insights into areas that require improvement and showcasing progress made towards achieving their SEO objectives.

Mobile Optimization for Enhanced User Experience:

Given the proliferation of mobile device usage, optimizing websites for mobile compatibility is paramount. Brego Business Digital Marketing Services aid their clients in optimizing their websites for seamless mobile experiences, ensuring responsiveness and intuitive navigation across various devices.

Staying Ahead of the SEO Curve:

SEO is a perpetually evolving domain, and keeping abreast of the latest trends is crucial to avoid missteps. Brego Business Digital Marketing Services remain at the forefront of SEO knowledge, diligently keeping their clients informed about the latest trends, allowing them to outshine the competition and realize their SEO aspirations.

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