Three One Coffee, a provider of premium coffee machines for cafes and coffee enthusiasts, worked with us to enhance their LinkedIn presence. Our strategy increased visibility, engagement, and generated qualified leads, helping them grow in the B2B market.
Three One Coffee
Industry: Food and Beverages (Coffee Machines and Equipment)
Type: Privately Owned
Three One Coffee provides premium coffee machines and brewing equipment designed for cafes and coffee aficionados. Their focus is on delivering high-quality coffee brewing systems, particularly to small business owners and boutique cafes, with a mission to enhance the art of coffee brewing.
Three One Coffee faced several challenges in their LinkedIn marketing efforts:
Low B2B visibility: The company needed to raise its profile among key decision-makers in the coffee and hospitality sectors.
Lead generation: Generating qualified leads from businesses such as cafes and restaurants was a key priority. Establishing
Thought leadership: Three One Coffee wanted to be recognized as an industry leader, positioning themselves as experts in high-end coffee equipment.
We implemented a LinkedIn Marketing strategy focused on building visibility and generating leads:
Profile optimization: We enhanced Three One Coffee’s LinkedIn profile to clearly communicate their value proposition and target relevant business sectors.
Content strategy: Consistent posts highlighting coffee equipment expertise, tips, and behind-the-scenes content were shared to engage their audience.
Targeted Ads: LinkedIn ad campaigns were run, targeting business owners in the hospitality and food and beverage industries, specifically aiming to generate qualified leads.
Our LinkedIn Marketing strategy delivered impressive results:
Increase in impressions: The efforts resulted in a remarkable 280% increase in profile impressions, significantly boosting their visibility.
Boost in engagement: Engagement on their posts increased by 240%, with more interactions from key decision-makers and industry professionals.
Lead generation: The campaigns successfully generated high-quality leads, leading to more inquiries from potential B2B partners, including cafes and small businesses.
BEFORE (Click here)
AFTER (Click here)
BEFORE (Click here)
AFTER (Click here)
The LinkedIn Marketing campaign provided substantial benefits for Three One Coffee:
Increased brand awareness: The significant rise in impressions and engagement helped strengthen Three One Coffee’s visibility in the B2B market.
Lead generation: Targeted ads contributed to a surge in qualified leads, driving business inquiries from cafes and businesses interested in their products.
Thought leadership: Consistent content sharing positioned Three One Coffee as an expert in their industry, enhancing trust and credibility.
ROI: The remarkable increases in both impressions and engagement translated into more leads and a stronger market presence, contributing to long-term business growth.
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