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Openhaus partnered with us to enhance their brand presence and generate leads through a tailored LinkedIn marketing strategy. We helped them boost visibility, establish thought leadership, and drive business growth.

Openhaus

About the Company

Industry: Tech Services, 3D Virtual Tours

Type: Privately Held

Openhaus is a visionary company seeking to transform traditional property selling in India through its digitally enabled community of sellers. With a focus on sustainable development and societal growth, Openhaus aims to disrupt the property market by offering high-quality spaces that foster community collaboration.

 

Problem Statements

Openhaus faced several challenges as it sought to establish itself as a leader in the digital property space:

Establishing brand tonality and voice: As a new brand, Openhaus struggled to define and communicate its identity in a way that resonated with its audience. Creating a compelling and consistent brand voice was crucial.

Positioning as thought leaders: Openhaus aspired to become an industry leader, but it needed help building credibility and being recognized as a key player in the market.

Lead generation: Openhaus required effective lead generation strategies to capture the attention of potential customers and grow its

business.

Our Solution

We provided Openhaus with a tailored LinkedIn marketing strategy that addressed each of these key issues:

Enhancing brand visibility: We optimized Openhaus’s LinkedIn profile and refined its messaging to better represent the company’s value proposition. By developing visual and written content that resonated with the target audience, we significantly increased the company’s presence on LinkedIn.

Establishing thought leadership: To help Openhaus position itself as a thought leader, we guided the creation of insightful, industry-relevant content. This included articles, participation in industry groups, and active engagement in relevant discussions.

Lead generation strategies: We implemented targeted lead generation strategies using LinkedIn’s advertising tools and content optimization. This involved delivering tailored messages and engaging content that attracted and converted high-quality leads.

Results

Through our LinkedIn marketing strategy, Openhaus achieved remarkable results:

Increased brand visibility: With a stronger presence and optimized content, Openhaus saw a 400% increase in impressions and a 25% growth in followers on LinkedIn.

Thought leadership: Openhaus successfully positioned itself as an industry leader through content creation, participation in discussions, and active engagement with its audience.

Lead generation success: The lead generation campaigns resulted in increased engagement with potential clients, leading to significant business growth.

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Benefits and ROI

Our LinkedIn marketing efforts led to several notable benefits for Openhaus:
Enhanced brand positioning: Openhaus achieved a strong presence on LinkedIn, positioning itself as a leading voice in the digital property space.
Higher engagement: The campaigns we developed drove significant engagement, helping Openhaus connect with industry leaders and potential clients.
Effective lead generation: The lead generation strategy successfully attracted and converted potential clients, contributing to Openhaus’s business growth.
ROI: The targeted marketing and lead generation efforts delivered a strong return on investment, with increased brand visibility, follower growth, and engagement contributing to long-term business success.

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