About the Company

Industry: Fashion (Sustainable and Ethical Fashion)

Type: Privately Held

MadderMuch is a design house focused on sustainable and responsible fashion, rooted in India. The company emphasizes empowering designers and artisans, supporting local economies, and promoting ethical sourcing and environmentally friendly packaging. MadderMuch’s creations are inspired by island life and Mediterranean living, combining fashion with a deep sense of sustainability and social responsibility.

Problem Statements

High CPM on meta platforms: MadderMuch experienced high advertising costs on platforms like Facebook and Instagram, making it difficult to reach their target audience effectively.

Lack of lifestyle images for ads: The absence of high-quality lifestyle images limited the emotional connection MadderMuch could foster with its target audience, affecting their marketing campaigns.

Impact of high AOV: While MadderMuch’s products commanded a high average order value (AOV), this created challenges in expanding their customer base.

Our Solution

CPM reduction on meta platforms: We implemented a multi-channel marketing strategy that diversified MadderMuch’s digital presence. By collaborating with influencers and using alternative platforms, we reduced their dependence on Meta’s high-cost ads.

Lifestyle content creation: We organized professional photoshoots that captured the brand’s essence, producing lifestyle images to use in advertising campaigns and social media.

Strategic promotions: We introduced loyalty programs, limited-time offers, and discounts to balance their high AOV while maintaining brand integrity.

Results

The optimized SEM strategy delivered substantial improvements for MadderMuch:

Improved ROAS: Optimized ad targeting and multi-platform strategy led to a significant increase in Return on Advertising Spend, demonstrating improved ad efficiency.

Revenue growth: Enhanced marketing efforts led to a substantial increase in revenue, showcasing the impact of the strategy.

Increased brand engagement: The lifestyle imagery helped MadderMuch resonate more deeply with its audience, fostering customer loyalty and brand connection.

Benefits and ROI

The Performance Marketing strategy provided MadderMuch with multiple advantages:

Cost efficiency: Lower CPM and optimized ad spend led to more cost-effective campaigns, maximizing reach and engagement.

Higher sales volume: Improved targeting, lifestyle visuals, and strategic promotions contributed to increased conversions and sales.

Sustainable growth: The enhanced engagement and refined targeting positioned MadderMuch for long-term success in the sustainable fashion industry.

ROI: Brego Business’s Performance Marketing (SEM) services enabled MadderMuch to improve ROAS, increase revenue, and strengthen customer engagement, supporting the brand’s growth in the competitive sustainable fashion market.