About the Company

Industry: Footwear
Type: Privately Held

SKO is a footwear brand focused on creating minimalist, Scandinavian-inspired men’s footwear, including open footwear and ethnic designs. The brand, launched by Nishant Kanoria, quickly became recognized for its clean designs and focus on comfort and quality. SKO caters to the modern man seeking stylish yet functional footwear.

Problem statements

Low online visibility: SKO was struggling to reach its target audience and lacked a strong presence on key digital platforms.

Suboptimal conversion rates: Despite significant traffic to the website, SKO’s conversion rates were below expectations.

High cost-per-acquisition (CPA): SKO faced challenges managing marketing costs, particularly the cost of acquiring new customers efficiently.

Our Solution

Target audience identification: Brego conducted detailed research and A/B testing to find the right audience demographics, focusing on age, income, and city segments most interested in SKO’s footwear.

Split testing and creative optimization: We split-tested different creative formats on Google, Facebook, and Instagram, refining the ad copy and visuals to better resonate with SKO’s target market.

Remarketing strategy: By implementing a remarketing campaign, we re-engaged visitors who didn’t convert on their first visit, bringing them back to SKO’s online store.

Results

Increased return on ad spend (ROAS): SKO saw significant growth in ROAS, leading to higher profitability.

Boost in website purchases: Targeted ads and remarketing efforts drove a substantial rise in sales.

Reduced CPA: The strategy effectively lowered SKO’s cost-per-acquisition, optimizing marketing efforts.

Benefits and ROI

Improved brand visibility: SKO’s ads reached a broader audience, driving more engagement.

Higher conversion rates: Targeted strategies led to a marked increase in sales.

Cost efficiency: Lower CPA and increased ROAS helped SKO maximize its marketing budget.

ROI: Brego Business’s SEM strategy achieved strong results, enhancing SKO’s profitability and expanding its market reach.

Client Testimonial

One of the key benefits of working with Brego is their attention to targeting. The team has been great in ensuring that the advertising reaches the right audience. Overall, a very good service, and I’m excited to grow with them further.

— Nishant Kanoria, Founder, SKO