About the Company

Industry: Real Estate and Property Development

Type: Privately Held

Prescon is a leading real estate developer in Mumbai known for creating innovative and sustainable residential projects. With a legacy of over three decades, Prescon focuses on delivering high-quality homes with top-notch amenities. The company’s commitment to quality and transparency has earned it a strong reputation in the competitive Mumbai real estate market, catering to mid and premium segments.

Problem Statements

Despite being an established brand, Prescon faced key challenges with their online marketing efforts:

Captivating Exit-Link-Free Landing Page: Brego Business designed a visually engaging, exit-link-free landing page that highlighted Prescon’s value proposition and effectively captured leads by showcasing relevant content.

Enhancing CTA Visibility and Accessibility: Prominent Placement: The CTA was placed above the fold to ensure immediate visibility, boosting engagement rates.

Attention-Grabbing Design: Contrasting colors and eye-catching design elements were used to draw attention to the CTA, increasing the likelihood of user interaction.

Clear CTA Text: Simple and concise text made the CTA easy to understand, enhancing user experience and conversion rates.

Optimizing Website Form Coding: Streamlined Form Design: The form’s layout was optimized for easier navigation, allowing visitors to submit their information seamlessly.

Thorough Testing and Debugging: Rigorous testing and debugging ensured a smooth, error-free submission process, improving user satisfaction and overall form functionality.

Our Solution

We implemented a highly focused SEM (Performance Marketing) strategy to address Prescon’s challenges:

Keyword Research: We conducted extensive keyword research to identify high-intent search terms that targeted potential homebuyers interested in Prescon’s residential projects.

Ad Campaign Optimization: We optimized existing campaigns and created new ones, focusing on local searches and specific project-based terms. This ensured Prescon’s ads appeared in front of relevant audiences actively looking for real estate in Mumbai.

Landing Page Improvements: We also optimized landing pages for better conversion, simplifying the user experience to make it easier for visitors to inquire about Prescon’s properties.

Budget Reallocation: By reallocating the ad budget to higher-performing keywords and campaigns, we were able to reduce the cost per lead and maximize the ROI on ad spend.

Results

The tailored SEM strategy delivered significant improvements for Prescon:

Increased Online Visibility: Prescon’s projects appeared more frequently in search engine results, leading to a significant increase in website traffic.

Higher Lead Volume: The targeted ad campaigns led to an increase in the number of qualified leads, with more potential buyers inquiring about the properties.

Reduced Cost Per Lead: The optimized campaigns successfully lowered the cost per lead, providing better value for Prescon’s marketing spend.

Benefits and ROI

The SEM campaign provided Prescon with the following key benefits:

Improved brand visibility: By appearing higher in search engine results, Prescon was able to increase brand awareness among potential homebuyers.

More qualified leads: The improved lead generation efforts brought in a larger pool of qualified leads, improving the overall conversion rate.

Optimized marketing spend: By lowering the cost per lead, Prescon achieved a more efficient use of their marketing budget.

ROI: The SEM strategy resulted in a notable increase in qualified leads and better ad spend efficiency, driving long-term profitability and business growth for Prescon.