About the Company

Industry: Food & Beverages (Restaurant and Pizza Chain)

Type: Privately Owned

Brik Oven is a popular Neapolitan-style pizza chain in Bangalore. Known for its high-quality, wood-fired pizzas, the brand wanted to boost its online presence to drive more foot traffic and online orders, especially in the highly competitive food industry.

Problem Statements

Brik Oven needed to address several challenges:

Low online visibility: Despite their strong offline presence, Brik Oven struggled with digital visibility, impacting sales and customer engagement.

High competition: Competing with larger chains, they needed a robust digital marketing strategy to capture search traffic and convert it into sales.

Our Solution

We developed a strategic Performance Marketing campaign focusing on:

Performance marketing (SEM): Launched targeted campaigns on Google to capture high-intent search traffic related to pizza, restaurants, and food delivery in Bangalore.

Geo-targeting: Localized the campaign to target users near Brik Oven outlets, boosting both online orders and foot traffic.

Cost optimization: Ensured the campaign remained cost-effective by optimizing for key metrics like Cost Per Landing Page View (LPV).

Results

Brego Business’s Performance Marketing strategy generated significant results for Brik Oven:

Extended audience reach: The campaigns enabled Brik Oven to expand its digital footprint, reaching a broader local audience.

Cost efficiency: Optimizations helped maintain a low Cost Per Landing Page View (LPV), making the campaign cost-effective and maximizing returns on the marketing spend.

Increased landing page engagement: The targeted campaigns resulted in a substantial increase in landing page views, indicating heightened customer interest and engagement.

Benefits and ROI

The performance marketing campaign yielded multiple benefits for Brik Oven:

Increased Visibility: The targeted campaigns improved Brik Oven’s visibility on search engines, helping them capture a larger share of the local food market.

Higher Customer Engagement: Enhanced engagement through the campaigns led to increased landing page views, contributing to more online orders and foot traffic.

Optimized Marketing Spend: The cost-effective LPV metric ensured that the campaign drove both brand awareness and sales while maintaining efficient use of the marketing budget.

ROI: Through Brego Business’s targeted SEM approach, Brik Oven was able to maximize its marketing budget, achieving stronger brand awareness, increased customer engagement, and boosted sales