We started this business in 2011 and at that time, there weren’t any ecommerce options for apparel…


About the Company

Redwolf is a popular independent clothing label known for its innovative and creative designs. Established in 2011 by Ameya Thakur, Vivek Malhotra, and Rahul Jaisheel, Redwolf initially started by offering t-shirts with humorous slogans that resonated with the youth. The brand soon shifted its focus to graphic-based apparel and began collaborating with top designers and illustrators worldwide to create unique and bold designs.

Redwolf’s products, including t-shirts, sweatshirts, badges, posters, laptop skins, and fridge magnets, are inspired by pop culture and cater to a diverse audience. Their t-shirts, in particular, are a hit among their customers and serve as a perfect canvas for showcasing one’s personality, passion, and creativity.

Redwolf’s success can be attributed to its focus on quality, innovation, and collaboration. The brand’s team comprises over 30 employees who work closely with designers and illustrators to curate a distinctive and novel collection of designer t-shirts.

Over the years, Redwolf has expanded its product range to include licensed fan merchandise, catering to fans of popular TV shows, movies, and comic book characters. The brand’s licensed merchandise includes t-shirts, phone covers, mugs, and posters, among other products. These offerings have further cemented Redwolf’s position as a leading player in the apparel and merchandise industry.

Redwolf’s commitment to quality and innovation has earned them a loyal customer base, and their products have become a must-have for pop culture enthusiasts. The brand’s success continues to grow, with plans to expand their product offerings and collaborations with designers and artists worldwide.

Challenges faced by Redwolf

Redwolf faced several challenges during their initial years in business, especially in terms of streamlining their accounting process. The founders had no prior experience in the apparel industry, let alone accounting, which meant they had to learn on the job. The accounting process was time-consuming, as they had to handle all bookkeeping and record-keeping manually, without any automation.

The lack of infrastructure and support for e-commerce businesses in India also posed a significant challenge. There was a dearth of e-commerce platforms, payment gateways, and logistics providers. Moreover, there were no established standards or guidelines for e-commerce businesses to follow, which made it difficult for Redwolf to ensure compliance with legal and regulatory requirements.

Another challenge was the lack of awareness among consumers about e-commerce and online shopping. As a result, Redwolf had to invest heavily in advertising and marketing to create awareness and generate demand for their products. This was a costly affair, and the founders had to carefully manage their finances to avoid running into cash flow problems.

The founders also faced challenges in finding reliable suppliers for raw materials and finished products. They had to work with local vendors and printers, which sometimes led to delays and quality issues. The lack of quality control standards in the industry meant that the founders had to personally inspect each product before it was shipped to customers.

Additionally, Redwolf faced stiff competition from established players in the market. The apparel industry is highly competitive, and Redwolf had to constantly innovate and differentiate themselves to stay ahead of the curve. This required substantial investments in product design, technology, and marketing.

In summary, Redwolf faced several challenges during their early years of operation. The lack of infrastructure, support, and established standards for e-commerce businesses made it difficult for the founders to streamline their accounting process and ensure compliance with legal and regulatory requirements. The founders had to invest heavily in advertising and marketing to create awareness and generate demand for their products, and also had to deal with stiff competition from established players in the market. However, despite these challenges, the founders persevered and were able to build a successful e-commerce business that has become a popular brand in India.

Our Approach

One of the main challenges faced by the client was that their accounting process was time-consuming and lacked streamlining. This often resulted in delays in recording transactions and generating financial statements, which made it difficult for the management team to make informed business decisions in a timely manner. The accounting staff had to manually input data into various spreadsheets, which was a tedious and error-prone task, leading to inaccuracies in the financial statements.

To address these issues, Brego Business recommended automating the accounting process by implementing accounting software that would streamline the process and reduce the time required for manual data entry. This would also help improve the accuracy of the financial statements and provide real-time insights into the company’s financial performance.

Another potential challenge that was identified was the non-deduction of TDS (Tax Deducted at Source) and GST (Goods and Services Tax) on certain transactions. This could result in penalties and fines imposed by the tax authorities, which could negatively impact the company’s finances and reputation.

Brego Business recommended that the client review their accounting processes and ensure that all transactions are properly recorded and all applicable taxes are deducted and paid on time. They also suggested conducting regular audits to identify any potential non-compliance issues and take corrective actions as needed.

In addition, Brego Business highlighted the importance of keeping up-to-date with changes in tax laws and regulations, as non-compliance could result in severe penalties and fines. For example, they pointed out that the government had introduced E-Invoicing, a new system that required businesses to generate and submit invoices electronically. Failure to comply with this requirement could result in penalties and fines.

The MIS (Management Information System) report prepared by Brego Business also highlighted other important notifications, such as TDS on goods, which required businesses to deduct tax at source on certain goods purchased. These notifications helped the internal team to plan ahead and ensure compliance with the relevant tax laws and regulations.

In conclusion, the challenges faced by Brego Business’s client in their accounting process and potential issues related to non-deduction of TDS and GST could have significant implications for the company’s financial health and reputation. By addressing these challenges and staying up-to-date with changes in tax laws and regulations, the company can improve its accounting processes, minimize non-compliance risks, and make informed business decisions.

The Result

The reliability of Brego Business is a crucial factor that sets them apart from other accounting firms. By taking care of everything in the accounting domain, the client does not need to double-check or follow up with them, which saves time and reduces the risk of errors or omissions. This allows the client to focus on other aspects of their business and have peace of mind knowing that their accounting needs are being taken care of.

While price was an important consideration for the client when selecting an accounting partner, they have come to appreciate the true value and benefits of Brego Business’s services. The firm acts as a strategic partner and advisor to young entrepreneurs, providing guidance, expertise, and support in every step of the accounting process. This is particularly important for entrepreneurs with limited experience, who may struggle to manage the complexities of accounting and finance on their own.

Having a reliable and knowledgeable partner like Brego Business can help young entrepreneurs avoid costly mistakes, comply with tax laws and regulations, and make informed business decisions based on accurate and timely financial information. This can have a significant impact on the success and growth of their business, as well as their personal and professional development as entrepreneurs.

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