The Ultimate Amazon Ads Guide

27 Jun 2022 | Sales & Marketing

About the author

Hooshang Bakht

Brego Business was started with a mission to make entrepreneurship easy. Our goal is to help business owners grow and scale without having to deal with the day-to-day stress of running a business. We specialize in providing services that help business owners grow their businesses, including search engine marketing (SEM), social media marketing (SMM), LinkedIn marketing, video production, accounts receivable (AR), accounts payable (AP), internal audit, VCFO, and recruitment. We have helped more than 500 brands grow their businesses. We work closely with the clients to understand their unique needs and develop customized strategies that deliver measurable results.

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Amazon Ads: Everything You Need To Know

Can we say that Amazon is taking over the world? Maybe yes. Name any industry, and chances are, Amazon is revamping it right now. Do you pick online advertising? Amazon Ads are staggeringly influencing this industry.

Whether you’re ambitious to drive brand awareness or boost sales, Amazon Ads help get desired outcomes. This post will help you get started with Amazon Ads with its introduction, types of Amazon Ads, and their benefits. Let’s learn how Amazon is transforming digital advertising.

Amazon Advertising (Amazon Ads): Introduction

Have you ever used or heard about Google Ads? If yes, that’s great because Amazon Ads is much like Google Ads.

When you find a product on Amazon by entering a keyword in its search bar, a result page appears. The top results on the page are sponsored posts, identical to Google Shopping. With Amazon Ads, you can advertise your products on the top of its search result page. Amazon Ads are available in different formats, making it a preferred choice of digital marketers.

Amazon Ads: Advertising Console Of Amazon

Advertising is the need of today’s ever-evolving consumer market, and Amazon is not far behind. AMS or Advertising Cole or Amazon Ads are the names of this service launched by the company. 

The real benefit of the Amazon Ads Console products is obvious. It’ll show your product to as many people as possible,  of course, that are interested in it. There are some additional functionalities or, as one may say, intriguing options for you to try: – 

  • You can use Amazon Marketing Services to target specific product detail pages.
  • Your ad will display just when they are about to purchase a competitor’s product, providing you the opportunity to persuade them to alter their minds.

While we are at it, you should also know that most Amazon Ads  are currently branded as self-service solutions called “Get Started.”

Now that we’ve described what Amazon Ads is, we can move to the next phase, types of Amazon Ads. Mentioned below is a detailed list for the same. Do you want to skip to the good part? Get connected with our advertising expert to learn more about Amazon Ads.

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Types of Amazon Ads 

There are majorly two types of amazon ads, which are further divided into subcategories. Let’s take a look at them. 

1. Amazon PPC

Amazon Pay-Per-Click (PPC) is one of the two types of Amazon ads. These Amazon Ads are helpful for advertising agencies, portals offering self-service, and advertisers. These are further divided into the following categories. 

Sponsored Products 

These work in a similar way as Google Ads. All you have to do is choose the product you want, find related keywords, add them in your ad, and leave the rest to Amazon Ads. Don’t forget to add a CPC (cost per click) amount and monitor the campaign to gain maximum returns.

Sponsored Brands 

Amazon Ads’ this category will assist you in showcasing the personality of your brand. They were previously known as Headline ads, and they appear as banner ads on the top, left, and bottom of the search results page.

Sponsored Display

These types of Amazon Ads offer you a self-service platform. You can use them to target an audience of your niche. These Amazon Ads hold the potential to boost the efficiency of your ads campaign. These are useful to both sellers as well as vendors. 

2. Amazon DSP

The Amazon DSP (demand-side platform) is used to purchase video and audio content as well as display advertisements on the internet. Rather than purchasing ad space, you can use Amazon DSP to reach your target audience outside of Amazon by leveraging Amazon’s data intelligence.

Amazon Ads offers a variety of display, video, and audio advertisements. You can use these to provide your customers with powerful experiences and services. These DSP Amazon Ads can be further categorized as: – 

  • Video Ads
  • Custom Ads
  • Amazon Audio Ads 
  • Amazon Posts
  • Amazon Live

Amazon Ads’ Additional Solutions 

Lock Screen Ads

The cost-per-click (CPC) approach utilized by Amazon book merchants and KDP (Kindle Direct Publishing) authors to push ebooks straight to purchasers includes lock screen advertising. You can engage your readers with interest-targeted (by genre) advertisements while using Fire Tablets and Kindle.

You can do the following:

  1. You are in charge of your bids and budgets. Customers will only be paid if they choose to click on your ad.
  2. Make contact with folks who are looking for similar ebooks to yours.
  3. Use unique text to make your ebook impressive and enhance sales.

Amazon Attribution to evaluate your performance

Although it is not an advertising solution, Amazon Attribution is an analytics platform that allows brands to examine critical data across several channels. With Amazon Attribution, you can track the impact of paid ads, social media, and email campaigns. This is now available in the US and UK markets for brand-registered professional sellers, vendors, and agencies. 

With over 300 million consumers worldwide, Amazon has a far better understanding of searchers’ intent, how they engage with products and make purchasing decisions. We hope this post has cleared your doubts and helped you get insights into Amazon’s fast-evolving advertising services.

If you’re looking to increase your sales on Amazon, Amazon Advertising is the perfect tool for you. As we discussed earlier, Amazon Marketing Services offers a range of advertising options, including sponsored product ads, sponsored brand ads, and sponsored display ads. These ads allow you to increase your product visibility and drive more traffic to your listings, ultimately leading to increased sales.

However, mastering Amazon Advertising is not an easy feat. As a business owner, you have a lot on your plate, and you may not have the time or expertise to optimize your Amazon Advertising campaigns. That’s where Brego Business comes in.

As an Amazon advertising specialist, Brego Business offers Amazon paid digital marketing services to help you grow your business on Amazon. Their team of experts will work with you to create a customized advertising strategy that fits your budget and business goals.

One of the key services they offer is Amazon Pay-Per-Click (PPC) advertising. Amazon PPC allows you to place ads on Amazon and only pay when someone clicks on your ad. This means you can control your advertising costs and only pay for the clicks you receive. Brego Business’s team of Amazon PPC experts will help you create effective campaigns that target the right audience and generate more sales.

In addition to Amazon PPC, Brego Business also offers sponsored product optimization, which involves optimizing your product listings to increase their visibility on Amazon. They will also help you create sponsored brand campaigns and sponsored display ads that generate more traffic and sales.

At Brego Business, they understand the importance of a successful Amazon Advertising campaign, and they are dedicated to helping their clients succeed. They stay up-to-date with the latest Amazon Advertising trends and best practices, ensuring that their clients get the most out of their advertising campaigns.

In conclusion, Amazon Advertising can be a powerful tool for growing your business on Amazon, but it requires expertise and experience to make it work for you. Brego Business is an Amazon advertising specialist that can help you maximize your advertising campaigns and increase your sales on Amazon. Contact them today to learn more about how they can help your business succeed on Amazon.

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Frequently asked questions

What is Performance Marketing Services?

Performance Marketing Services are a type of online marketing that focuses on measurable results, such as conversions, clicks, or sales, rather than just brand awareness. Brego Business provides Amazon Marketing Services as a form of performance marketing.

What are Amazon Marketing Services?

Amazon Marketing Services is a platform that allows businesses to advertise their products on Brego Business provides Amazon Marketing Services to help businesses increase sales and visibility on Amazon.

What are Amazon Ads?

Amazon Ads are a type of advertising that allows businesses to promote their products on Brego Business provides Amazon Ads as a form of Amazon Marketing Services.

What is an Amazon advertising specialist?

An Amazon advertising specialist is a professional who is experienced in creating and managing Amazon advertising campaigns. Brego Business has a team of Amazon advertising specialists who can help businesses optimize their Amazon advertising campaigns.

What is Amazon Paid Digital Marketing?

Amazon Paid Digital Marketing is a form of online advertising that involves paying for ad placements on Brego Business provides Amazon Paid Digital Marketing as a part of their Amazon Marketing Services.

What is Amazon Pay-Per-Click?

Amazon Pay-Per-Click is a type of advertising where businesses pay each time someone clicks on their ad on Brego Business provides Amazon Pay-Per-Click as a part of their Amazon Marketing Services.

What are the benefits of using Brego Business's Performance Marketing Services?

Some benefits of using Brego Business's Performance Marketing Services include increased visibility and sales on Amazon, improved return on investment (ROI) from advertising campaigns, and access to a team of experienced Amazon advertising specialists.

How does Brego Business help businesses optimize their Amazon advertising campaigns?

Brego Business helps businesses optimize their Amazon advertising campaigns by conducting keyword research, creating compelling ad copy, and monitoring campaign performance to make adjustments as needed.

Can Brego Business help businesses with other forms of online advertising?

Yes, Brego Business can help businesses with other forms of online advertising, such as social media advertising, search engine advertising, and display advertising.

How does Brego Business measure the success of their Performance Marketing Services?

Brego Business measures the success of their Performance Marketing Services by tracking key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).

As more and more people turn to online shopping, advertising on Amazon has become a vital component of digital marketing for businesses. Amazon Marketing Services offers a range of advertising options to help businesses reach their target audience and increase sales. In this article, we will discuss everything you need to know about Amazon Ads and how Brego Business Digital Marketing services are helping their clients achieve success through Amazon paid digital marketing.

Amazon Ads is a powerful tool for businesses looking to advertise their products on Amazon's marketplace. By utilizing Amazon Advertising Specialist services, businesses can create targeted campaigns, reaching customers who are most likely to purchase their products. Amazon offers a range of advertising options, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads, allowing businesses to choose the right advertising format for their specific needs.

Brego Business Digital Marketing specializes in Amazon Pay-Per-Click (PPC) advertising, helping their clients create effective campaigns that generate results. Their team of experts has extensive experience in Amazon Ads and utilizes the latest tools and techniques to create high-converting campaigns for their clients.

With Brego Business Digital Marketing's Amazon paid digital marketing services, businesses can gain increased visibility on Amazon's marketplace, resulting in more traffic and better conversion rates. By working with an Amazon Advertising Specialist, businesses can optimize their campaigns, ensuring that their advertising budget is being utilized efficiently.

In conclusion, Amazon Ads is an essential component of digital marketing for businesses looking to increase their online sales. Brego Business Digital Marketing services are helping businesses achieve success through their Amazon paid digital marketing services, utilizing the latest tools and techniques to create effective campaigns that generate results. By working with an Amazon Advertising Specialist, businesses can optimize their campaigns and ensure that their advertising budget is being utilized efficiently.

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