Anneysa Ghosh Kumar is the CEO of Apollo Foundation Total Health, a CSR initiative of Apollo Hospitals Enterprise...

Anneysa Ghosh Kumar

About the Individual

Anneysa is a successful entrepreneur, activist, and impact investor who is widely known for her advocacy of sustainable practices in supply chain management. Her professional journey started with her work on projects for The Trade in Global Value Chains Initiative of the UK Government. After four years, Anneysa became the director of Hausos Ventures, which is based in Italy. She then moved to India and led the development of environmental and social inclusion programs for international brands.

She is a champion of impact funding for Indian social ventures. Her organization provides funding to anyone with a business idea that includes a sustainable development goal (SDG) and helps them bring their expansion plans to life through incubation. With her leadership, many social ventures have been able to secure the funding they need to achieve their goals.
One of Anneysa’s most notable achievements is the co-founding of myvcircle.com. It is India’s first clean food marketplace that promotes artisanal products and encourages conscious consumption. The platform offers incubation support for small businesses, which helps them scale up their operations and reach a wider audience. One of the unique features of myvcircle.com is its commitment to achieving zero waste by the year 2020. This ambitious goal was set in place to reduce the environmental impact of the platform and promote sustainable practices.

Despite the challenges posed by the COVID-19 pandemic, Anneysa remained dedicated to her work and continued to drive the success of myvcircle.com. The platform was eventually sold to Armageda, marking a significant milestone for Anneysa’s career.

Her work has been widely recognized, and she has received numerous awards and accolades for her achievements. She is a role model for young entrepreneurs and an inspiration to those who strive to make a positive impact on the world through their work. Through her advocacy for sustainable practices in supply chain management and her dedication to social impact funding.

Challenges faced by Anneysa

One of the significant challenges that the company Annesya faced was related to the visibility and engagement of its products and services. Despite having a range of high-quality offerings, the company was struggling to maintain traction and attract customers. This problem was exacerbated by the fact that Annesya was not able to effectively communicate the value of its offerings to potential customers.

The lack of visibility and engagement can be attributed to several factors. First, Annesya was operating in a highly competitive market with many established players. It was challenging to stand out in such a crowded space. Second, Annesya’s marketing and promotional efforts were not well targeted or effective. The company had not developed a comprehensive marketing strategy that would enable it to reach its target audience and communicate its unique value proposition. As a result, it was not getting the desired level of attention or engagement.

Another factor that contributed to the lack of visibility and engagement was the limited resources that Annesya had at its disposal. As a relatively new entrant in the market, the company did not have the same level of funding or resources as some of its competitors. This made it challenging to invest in marketing campaigns or other initiatives that could help increase visibility and engagement.

To address these challenges, Annesya needed to focus on developing a comprehensive marketing strategy that would enable it to better reach its target audience. This would involve identifying the key channels and platforms where its target customers were most active and developing targeted campaigns to reach them. Additionally, the company would need to invest in building its brand and reputation, as this would help to increase awareness and attract more customers over time.

Overall, the lack of visibility and engagement was a significant challenge that Annesya faced. However, by taking a strategic approach to marketing and investing in its brand, the company could overcome these obstacles and build a stronger position in the market over time.

Our Approach

The approach taken by the team was to focus on creating a content strategy that would help Anneysa build her profile on LinkedIn. The first step in this process was to define a content bucket that would serve as a framework for the type of content that would be posted. The content bucket was designed to align with Anneysa’s interests, expertise, and professional goals, as well as the needs and interests of her target audience.

To determine the content bucket, the team conducted a comprehensive analysis of Anneysa’s background, interests, and professional goals. This analysis was used to identify key themes and topics that could serve as the basis for her content strategy. The team then worked with Anneysa to refine and prioritize these themes and topics, ensuring that they aligned with her overall personal brand and professional objectives.

Once the content bucket was established, the team worked to develop a content plan that would ensure a consistent and engaging presence on LinkedIn. The plan included a mix of content formats, including text-based posts, images, videos, and curated content. The team also established a regular posting schedule to ensure that content was being shared consistently and frequently.

To make the posts more engaging, the team focused on creating content that was informative, educational, and relevant to Anneysa’s target audience. This involved leveraging her expertise to provide insights and advice on topics related to her industry, as well as sharing her personal experiences and insights on topics such as leadership, career development, and work-life balance.

In addition to creating original content, the team also focused on curating content from other sources that would be of interest to Anneysa’s target audience. This involved monitoring relevant industry publications, blogs, and social media channels to identify content that would resonate with her audience and share it on her LinkedIn profile.

To ensure that Anneysa’s profile was visible and engaging to the right audience, the team also worked on optimizing her LinkedIn profile. This involved updating her profile picture and headline, optimizing her summary and experience sections, and ensuring that her profile was fully completed and up-to-date. The team also worked on building Anneysa’s network on LinkedIn, engaging with other professionals in her industry, and participating in relevant groups and discussions.

Overall, the approach taken by the team was focused on developing a comprehensive content strategy that would help Anneysa build her profile on LinkedIn. By defining a content bucket, developing a content plan, and optimizing her profile, the team was able to create a consistent and engaging presence on LinkedIn that effectively communicated Anneysa’s personal brand and professional objectives.


At the heart of any successful business relationship is a deep commitment to the client’s needs and desires. This is something that we strongly believe in at our firm, and it was no different in our work with Anneya. We worked closely with her to carefully analyze and observe her LinkedIn profile, and were able to identify key areas where we could help her achieve her goals.

One of the major challenges that Anneya was facing was a lack of engagement on her LinkedIn profile. Despite her best efforts, she was struggling to connect with her target audience and generate the kind of engagement that would help her build her brand and grow her business. We recognized that this was a critical issue, and set out to create a customized strategy that would help Anneya overcome this challenge.

To begin, we conducted a thorough analysis of Anneya’s target audience, taking into account factors such as demographics, interests, and behavior patterns. This helped us to identify the kinds of content that would be most likely to resonate with her audience, and to develop a content strategy that would help her engage with them more effectively.

One of the key components of this strategy was the development of a content bucket that was designed to showcase Anneya’s unique perspective and expertise. This content bucket was carefully tailored to her target audience, and included a mix of blog posts, social media updates, and other types of content that were designed to spark conversation and generate interest in her brand.

In addition to developing a content strategy, we also focused on building relationships with other influencers in Anneya’s industry. This involved engaging with their content, sharing their posts, and participating in conversations on their pages. By doing this, we were able to position Anneya as an authority in her field and establish her as a credible voice in the industry.

Over time, we began to see some very promising results. Anneya’s engagement on her LinkedIn profile significantly increased, and she was able to connect with more influential people than ever before. She also saw a significant increase in the number of followers on her page, as well as a boost in traffic to her website.

Through our work with Anneya, we were able to demonstrate the value of a carefully crafted strategy for building engagement on LinkedIn. By focusing on her unique strengths and tailoring our approach to her target audience, we were able to help her overcome the challenges she was facing and achieve her goals for her business.At our firm, we believe that the client always comes first. Our commitment to our clients is unwavering, and we are always willing to go above and beyond to help them achieve their goals. Whether you are a small business owner or a large corporation, we have the expertise and experience to help you build your brand and achieve your goals on LinkedIn and other social media platforms. Contact us today to learn more about our services and how we can help you succeed.She was able to significantly increase her reach and visibility on the platform by raising her impressions by 28,000. Impressions refer to the number of times a user’s content appears on someone’s screen, including posts, articles, and comments.

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