CRED: A New Currency?

CRED: A New Currency?

Consider a scenario in which you need to design a new currency from the ground up. What would you do if you didn’t know where to start? To put it simply, you’d have to do a few things. To begin with, a currency, like cred points, is worthless by...
Targeting Made Easy!

Targeting Made Easy!

You might have an incredibly unique online store with easy navigation or the highest quality products backed by top-notch customer service. However, none of this matters if your brand isn’t reaching and engaging with the right set of audiences. As a marketer, one of...
Digital currency: A trend taking over the world

Digital currency: A trend taking over the world

We have witnessed tremendous growth in cashless transactions over the last few years. Now, countries are launching their digital currencies to boost their economy, reduce the cost of payment services, increase competition among financial institutions, and provide...