In this digital era, nothing is completely protected. The convenience that advanced software and tools offer us in our day-to-day lives come with an increased security risk. The makers of digital platforms and tools have deployed experts working round the clock to...
Ever since the pandemic, the digitalisation of businesses has picked up pace, and content marketing is no exception. 2022 is proving to be a year of moving towards new and innovative strategies. Different types of content require their own unique marketing strategy...
Mensa brand’s business model has become the fastest Indian startup to become a Unicorn. Ex Myntra CEO and Midlife cofounder, Anantha Narayanan, founded the brand in 2021, and it soon became the talk of the town when he managed to raise funding amounting to USD...
India, like most progressing countries, has become a hub for pizza delivery chains like Pizza Hut, Smokin’ Joe’s, Laziz Pizza, Oven Story, Papa John’s and several more. However, Domino’s Pizza is in a league of its own when it comes to a consistent and loyal customer...
The marketing industry has been developing and expanding continuously, largely due to improvements in digital technology. The Covid-19 pandemic has also contributed to this, forcing brands to be agile with their strategies and seek new development opportunities....