Companies often engage in media buying by acquiring different types of media house, which are platforms that produce and distribute content to a large audience. There are various types of media houses, including those focused on news, entertainment, lifestyle, and...
What Are Accounts Payable? Accounts payable represent an account within the general ledger that refers to a company’s commitment to pay off current liabilities to its vendor. In other words, accounts payable are unsettled amounts owed to suppliers for services or...
The days when people’s purchasing decisions were based primarily on the price and quality of the product seem to be behind us. Nowadays, consumers are considerably more educated, and, therefore, demanding. They are conscious of the effects their buying decisions have...
In the world of SUCCESSFUL businesses, content is king. And, this is because the content is what interacts with your prospects first. But, as competition is fierce for both B2B and B2C businesses, they need to dive into new content marketing strategies. Brayan Kramer,...
What is the first thing you think of when hunger strikes? Ordering a wholesome meal from your favourite restaurant, right? There is no denying that food delivery apps have taken centre stage in all our lives, and there is no going back now as ordering in has become...
