Digital marketing has become oxygen to enable sustenance in the rapidly evolving and competitive business landscape of today. It is probably why 95% of businesses have increased their digital marketing budget in recent years. Most business and marketing leaders are...
When it comes to the Indian aviation industry, there is a clear leader: IndiGo. The airline owns over half of the Indian market and is showing no signs of stopping. The successful journey of IndiGo began when it became one of the first airlines in India to budget...
Welcome to Part 2! Read on to find out who Netflix’s biggest competitors are, what they bring to the party, and what Netflix can do to survive, or even win, the Streaming Wars. Here is a breakdown of what Netflix’s biggest competitors have, and how they are leveraging...
It’s pretty crazy looking back at the time when Netflix took the world by storm. They brought binge-watching to the mainstream. Before Netflix, people used to wait for a show to come out on DVD, and they had to get up from the couch to change the disc after every...
Content marketing has changed the entire marketing game in recent years, but marketers still measure its effectiveness through sales. Leads, sales, page views, and social metrics; there are many ways to measure the effectiveness of your content, but are they really...