Mensa brand’s business model has become the fastest Indian startup to become a Unicorn. Ex Myntra CEO and Midlife cofounder, Anantha Narayanan, founded the brand in 2021, and it soon became the talk of the town when he managed to raise funding amounting to USD...
India, like most progressing countries, has become a hub for pizza delivery chains like Pizza Hut, Smokin’ Joe’s, Laziz Pizza, Oven Story, Papa John’s and several more. However, Domino’s Pizza is in a league of its own when it comes to a consistent and loyal customer...
The marketing industry has been developing and expanding continuously, largely due to improvements in digital technology. The Covid-19 pandemic has also contributed to this, forcing brands to be agile with their strategies and seek new development opportunities....
A business without customers is nothing but ‘a pipe dream’. Customers are the bloodline of any business. That’s why a business plan never goes well without a customer acquisition strategy. India has the third-largest startup ecosystem in the world, still, 80-90% of...
The Covid-19 pandemic has significantly affected startups worldwide. It has also changed how customers perceive brands and marketplaces. And, because Direct-to-Consumer (D2C) channels meet customer and business needs effectively, over 800 conventional brands in India...
