The days when people’s purchasing decisions were based primarily on the price and quality of the product seem to be behind us. Nowadays, consumers are considerably more educated, and, therefore, demanding. They are conscious of the effects their buying decisions have...
In the world of SUCCESSFUL businesses, content is king. And, this is because the content is what interacts with your prospects first. But, as competition is fierce for both B2B and B2C businesses, they need to dive into new content marketing strategies. Brayan Kramer,...
What is the first thing you think of when hunger strikes? Ordering a wholesome meal from your favourite restaurant, right? There is no denying that food delivery apps have taken centre stage in all our lives, and there is no going back now as ordering in has become...
Sri Lanka is currently facing an unprecedented economic crisis in 2022, with severe consequences on the nation’s financial stability. The country’s citizens are bearing the brunt of this crisis, as they struggle to cope with the escalating cost of living....
Over the last decade, terms like ‘startup’ and ‘unicorn’ have got business circles in the country buzzing. Startups like Oyo, Zomato, Nykaa and Flipkart have made formidable growth leaps, both in India and abroad. However, India’s startup ecosystem doesn’t stop there....
