Want to be a part of the best eCommerce businesses in 2023?

27 Jun 2022 | Sales & Marketing

About the author

Hooshang Bakht

Brego Business was started with a mission to make entrepreneurship easy. Our goal is to help business owners grow and scale without having to deal with the day-to-day stress of running a business. We specialize in providing services that help business owners grow their businesses, including search engine marketing (SEM), social media marketing (SMM), LinkedIn marketing, video production, accounts receivable (AR), accounts payable (AP), internal audit, VCFO, and recruitment. We have helped more than 500 brands grow their businesses. We work closely with the clients to understand their unique needs and develop customized strategies that deliver measurable results.

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Best eCommerce Businesses to Be In (2022)

Nearly 2 billion consumers all over the world transact online and more are joining in every day. This means that the eCommerce space is a minefield of opportunities. With people and businesses connecting irrespective of the geographical boundaries 24/7, you have got a vast consumer base and numerous domains to start your online business. You just need to tap into one of the great eCommerce business ideas and make a success of it. Start with the idea or a product that you have expertise in or knowledge about. Make it a marketable product that customers would love to buy. Then connect with the right customer with the right offering. We have compiled an eCommerce business list containing ideas for starting your new online business.

Start a Drop Shipping Store

You must have heard the term dropshipping. So, what exactly is it? Dropshipping is when you offer goods to a customer with the supplier taking care of all the things like packaging and shipping. You do not need a warehouse full of inventory, you just identify the supplier and sell their products directly to the consumer. It can be done on a budget and does not require production, warehousing, or logistics arrangements. These are already taken care of by the supplier.  

Health and Beauty Products

The health and beauty business has given the world numerous success stories. It is one of the best eCommerce ideas to make money in today’s scenario. The process is relatively simple. Identify your target audience. They can be young fitness enthusiasts, office-going consumers, or middle age audiences looking to be healthy again. This is just a small niche, there are many other audiences to select based on your products. Next search the online mediums and social media channels your target audience visits and hangs out. Convince them regarding the benefits of the products you are selling and your chances of success will increase.  


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Start Your Clothing Business

If you are looking for great ecommerce ideas in 2021, and happen to be a creative person interested in clothes and apparel, then you can start with one of the most popular online business ideas. Platforms like Shopify have made it easier to connect with clothing manufacturers and apparel printers through product sourcing apps like Printify and Oberlo. These apps take care of all your retail and logistics needs, while you can focus on designing and selling your creations. Whether you are into designing or not, you can still get tees printed in interesting patterns and retail them in your online store as a great ecommerce idea. By utilizing the services of these apps, you can offer unique and trendy apparel products to your customers while minimizing your upfront investment. So why not explore the potential of these great ecommerce ideas and turn your passion for fashion into a profitable online business?

Selling Second Hand Items

Looking for ideas for ecommerce business? You might want to consider the growing trend of vintage items. People are thrifty and love pre-owned products, especially those with good quality and antique sensibility. As an ecommerce business, you can specialize in collecting and restoring pre-owned items such as furniture, jewelry, sports cards, comics and graphic novels, house decoration items, and even old bikes and cars. This ecommerce niche idea offers a unique opportunity to tap into the market of vintage enthusiasts who are looking for exclusive products with a personal touch. By offering high-quality restored vintage items at a markup, you can cater to the demands of this growing customer base. With the right marketing and branding, your ecommerce business can carve out a niche in the vintage market and become a go-to destination for vintage collectors. So why not explore this idea for ecommerce business and turn your passion for vintage items into a profitable online venture?

Replica and Smart Watches

Smartwatches are a popular consumer item. Other than telling you the time, they can entertain you, set and report your fitness goals, and even make and receive calls. Replica watches also have a great following. Not everyone can purchase a genuine Bulgari or Breitling watch. But they can get a replica that looks like one. These are also easy to source from China, the manufacturing hub of the world. Setting up an online replica and smartwatch store is a great eCommerce business idea that you can implement easily.

Smart Home Products

Continuing on the theme of smart products, there is a growing demand for smart products that connect your home, office, and you together with technology. The Internet of Things (IoT) lets you start your AC before you even reach home so you can get a cooled room as soon as you arrive. This is just a small example. IoT lets you create smart homes and there is a huge deficit in supply with rising demand. You can fill this rising demand by implementing the innovative eCommerce idea of starting an online retail store catering to smart home products.  

Create and Sell Your Art Online

Creative types can have a field day in the online space. Here is an eCommerce niche idea for you. With so many avenues opening up and people appreciating creativity, there is a great demand for art online. If you are a painter, sketch artist, illustrator, photographer, or musician, you can start an online store to sell your art. Painters and photographers can use Printful or Printify to sell their creations as prints, canvases, and framed posters. A musician can sell his samples, songs, and beats as digital downloads through apps like ShipStation and FetchApp. 

Creating Online Educational Courses

Have you got expertise in some subject or created a successful business and want to share the tips? What better way to do it and also earn from the process? If the course provides value to your students, you get a passive source of income that will continuously generate income. It is one of the great eCommerce ideas to make money. With the availability of so many quality MOOC (Massive Open Online Courses) providers like Udemy, Alison, Coursera, and others, there are numerous opportunities in this space. Many people have used streaming platforms like YouTube for this opportunity and made it big in terms of millions of subscribers base and great ad revenue. You can create and sell courses in different fields, vocations and niches and provide informative and educational content and start a successful business in the process. 

Write and Sell eBooks

Here is another online business idea for 2022 and beyond for you. You do not need a publisher to sell books now. You can write eBooks and sell them on digital platforms like Amazon Kindle, Kobo, and Lulu among others. There are also on-demand printing services that include CreateSpace and Blurb. You can also pay some other writers to ghostwrite a book for you. The books can be on any subject. There is always a market for them. Books can be self-help books, picture books, travel guides, DIY books, crime, thriller, horror, and even underground comics. 

Create Apps and Websites

If you have coding and technical skills, this is an excellent eCommerce business from home idea for you. You can create websites, mobile apps, or other digital products that have a demand. You can create templates for WordPress, Shopify, etc., and sell them to consumers. You can create apps that satisfy the demands of customers. For example, you can create educational apps that provide tips and answers for a particular subject or a competitive examination. These are easy to create and get you dedicated subscribers quickly in your genre.  

Create a Niche Product

A niche business or that catering to a niche product has greater chances of success. They have a unique audience that can quickly become loyal and dedicated customers. If you have expertise in a particular niche or recognize an opportunity then you can capitalize on these eCommerce niche ideas. It can be done on a limited budget as you only target a specific audience. It makes your marketing tasks easier and affordable as you have a clear idea of which audience to target and share the message with. Some examples include starting a vegan and sustainable products business, pet grooming services, nail salons, and other businesses. 

Create and Sell Handmade Goods

If you are creative and good with handcrafts you can implement this eCommerce business idea. Create handcrafted items and sell them in your eCommerce store. These could be anything ranging from embroidery, pottery, jewelry, artisanal products, miniatures, furniture items, and whatnot. You can create in your own time, make your own schedule, and also indulge and satisfy your creative pursuits. It is a win-win situation where you earn money in your spare time and your customers get quality handcrafted goods. 

Start Blogging

Blogging started as virtual journals and has turned into marketing and monetization tools. A successful blog is an eCommerce business from home where you can make money from selling your products, hosting 3rd party ads or publishing sponsored posts. Build a loyal and engaged audience that turns into a community that trusts you and brings you more traffic. You can write blogs on any topics you are passionate about. These subjects could be sports, movies, apparel, lifestyle items, career advice among others. Your creativity is nurtured, your writing becomes refined and you can take your blog into any number of directions like online courses, affiliate marketing, eCommerce, and other ventures. 

Toys and Games

Kids’ toys and games are one of the tried and tested eCommerce business ideas. There is always a demand for toys and games. Children like to play with toy cars, action figures, and dolls. And these cost less but retail at a high price. Do market research on the types of popular types of toys and start an eCommerce store within a limited budget.  

Affiliate Marketing

Affiliate marketing means promoting a 3rd party product or service through blogs, websites, email lists, social media handles, and even though creating sales funnels with the help of PPC marketing. You earn a commission when a visitor avails of a product or service through your unique referral link or code. If you have a popular blog or website, or have a large number of social media followers, or are good at online marketing, then this is a great eCommerce idea to make money for you. Go for an affiliate program that aligns with your personal brand, interests, and target audience. Amazon and Alibaba have their own affiliate programs. Some other examples are ShareASale, Affiliate Future, and FlexOffers.  

How to Build an eCommerce Store

After all the examples given above, you must be wondering how to implement these eCommerce ideas to make money and build an online store. Over the years, this process has become easy and simple. You need not even have any coding or technical skills to create a website now. What you need is a domain name, website hosting, and an eCommerce website builder. If you are on a limited budget then instead of website builders you can create a free WordPress website and use eCommerce plugins like WooCommerce. Within a short span of time, your online store will be up and running and you can start on your entrepreneurial journey. 

Social media has become an integral part of the marketing mix for businesses. With the ability to reach a vast audience, it has become an effective tool for building brand awareness, engaging with customers, and driving sales. However, measuring the success of social media marketing campaigns can be challenging, and that’s where social media KPIs come into play.

Social media KPIs (Key Performance Indicators) are metrics that businesses can use to track the effectiveness of their social media marketing campaigns. These metrics can vary depending on the goals of the campaign, but some common social media KPIs include engagement rate, reach, impressions, conversion rate, and click-through rate.

At Brego Business, a digital marketing agency, they help their clients by setting up and tracking KPIs for social media marketing campaigns. They understand that different businesses have different objectives, and they work with their clients to identify the most relevant KPIs for their social media campaigns.

For example, for a brand awareness campaign, the focus may be on increasing reach and impressions. In contrast, a campaign aimed at driving sales may focus on conversion rate and click-through rate. Paid social media KPIs may include metrics like cost per click and return on ad spend.

Brego Business use tools like Google Analytics and social media analytics to track the KPIs for their clients’ social media campaigns. They provide regular reports to their clients, which include an analysis of the KPIs and insights on how to optimize their social media marketing strategy.

In addition to tracking KPIs, Brego Business also offers social media marketing services to their clients. Their services include creating and executing social media campaigns, content creation, community management, and social media advertising.

Overall, social media KPIs are crucial in measuring the success of social media marketing campaigns. Businesses need to identify the most relevant KPIs for their campaigns and track them consistently to understand their social media performance. Brego Business’s digital marketing services can help businesses set up and track social media KPIs while also offering social media marketing services to optimize their social media strategy.


So, these were some of the eCommerce business ideas for 2022 that we shared with you today. There are numerous other eCommerce ideas that may or may not suit you. You need to do some research yourself and then work on the idea you like. At first start small, and expand once you begin witnessing results. 

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Frequently asked questions

What are some of the best ecommerce ideas to start a successful online store?

Some of the best ecommerce ideas include niche products or services, subscription-based models, personalized shopping experiences, mobile-friendly designs, and social media marketing.

What are some ecommerce business opportunities to consider in 2023?

Some ecommerce business opportunities to consider in 2023 include voice commerce, augmented reality shopping, omnichannel experiences, eco-friendly products, and online marketplaces.

What are some of the most profitable ecommerce business ideas?

Some of the most profitable ecommerce business ideas include selling high-ticket items such as luxury products, offering digital products or services, dropshipping, and creating a niche online store.

Can you provide some ideas for ecommerce business that require low startup costs?

Some ideas for ecommerce business that require low startup costs include selling print-on-demand merchandise, dropshipping, creating a subscription box service, or starting a blog that monetizes through affiliate marketing.

How can Brego Business help create a great ecommerce business?

Brego Business can help create a great ecommerce business by providing digital marketing services such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and website design and development.

Can Brego Business help with website design and development for an ecommerce business?

Yes, Brego Business can help with website design and development for an ecommerce business, including creating mobile-friendly designs, optimizing for search engines, and ensuring a seamless user experience.

What is SEO and how can it benefit an ecommerce business?

SEO stands for search engine optimization and refers to the process of improving a website's visibility and ranking on search engine results pages. SEO can benefit an ecommerce business by driving more organic traffic to the website, increasing brand awareness and credibility, and ultimately boosting sales and revenue.

How can social media marketing help an ecommerce business?

Social media marketing can help an ecommerce business by increasing brand visibility and engagement, driving traffic to the website, building customer loyalty and trust, and providing opportunities for customer service and feedback.

Can email marketing be effective for ecommerce businesses?

Yes, email marketing can be effective for ecommerce businesses by providing a direct line of communication with customers, offering personalized promotions and recommendations, and nurturing customer relationships through relevant and timely content.

What are some key metrics to track for an ecommerce business?

Some key metrics to track for an ecommerce business include website traffic, conversion rates, average order value, customer acquisition cost, customer lifetime value, and return on investment (ROI) for marketing campaigns.