Netflix Culture: A Blueprint!

27 Jun 2022 | Sales & Marketing

About the author

Hooshang Bakht

Brego Business was started with a mission to make entrepreneurship easy. Our goal is to help business owners grow and scale without having to deal with the day-to-day stress of running a business. We specialize in providing services that help business owners grow their businesses, including search engine marketing (SEM), social media marketing (SMM), LinkedIn marketing, video production, accounts receivable (AR), accounts payable (AP), internal audit, VCFO, and recruitment. We have helped more than 500 brands grow their businesses. We work closely with the clients to understand their unique needs and develop customized strategies that deliver measurable results.

Read More
Netflix’s Culture Deck

Netflix Deck – the phrase evokes images of working from the comfort of bean bags, sipping espresso, going out on office tours, and having an open atmosphere. Pool tables, pet-friendly offices, and gaming studios are often heard from the staff.

While corporate culture is framed to define a company’s values and make a difference in the employee retention process, ping-pong tables and perks are not what defines corporate culture.

If you think a healthy corporate culture emerges only with hard work and integrity, you need to think again. We recently stumbled upon Netflix’s legendary Corporate Culture Side, also known as the Netflix deck, and found how Netflix turned from a DVD shipping company to a leading streaming service provider by focusing on first-principle thinkers.

We analyzed that Netflix’s approach to retaining first-principle thinkers helped the company climb the ladders to reach the top. The first principle of thinking is the idea of ensuring everything you do is underpinned by the foundation’s belief. But, how does it sound to let your employees shape your company’s culture?

There is a huge gap in how companies in Silicon Valley build their culture. Netflix CEO Reed Hastings says, “a healthy culture emerges only when every employee, from CEO to the receptionist, observes the culture every day.”

The Netflix deck, which outlines the company’s culture and principles, can change over time, but what remains constant is that your staff firmly believes in your culture. Here are some highlights of Netflix’s culture deck, or Netflix deck, that you’ll be interested in or find food for your thoughts to move your business with a whole new approach.

Building your business success with our strategies and solutions.

Building your business success with our strategies and solutions.

Increase your Sales: Lets boost your sales with irrestible marketing tactics

Control your expenses: Take charge of your expenses and optimize your performance.

Build your team: Partner with us to build a high-performing team for your business

Get Started!

Netflix Culture: Freedom + Responsibility

Displayed as a central metaphor in the recent document, “Freedom and Responsibility,” Netflix culture opposes the culture of companies with value statements like integrity, communication, response, and excellence. The Chief Talent Officer at McCord said, “At Netflix, we believe in being honest and treating people like adults.”

Freedom and Responsibility—while these are not necessarily important, they pave a path to success, and that’s why Netflix is a pretty successful company today. “I think that giving your team the opportunity and the freedom to make decisions and accountability to deliver exceptional results (for the company and the customers) leads not to just success but also ensures a happy and highly motivated team,” McCord added.


At Netflix, the company opposes the pitchy mission statements. Instead, the Netflixians believe that “behavior and skills, the true company values, are colleagues’ values too.” After all, the company values the values. Here is how Netflix defines behavior and skills in employees that contribute to the unique Netflix culture.











Most often than not, companies build a culture for the sake of professionalism, which later, after two or three years, is found somewhere in the trash. What Netflix does is the inverse of this approach.

“At Netflix, we redefine our culture with a Collaborative Process with members of the management team,” McCord explained. “We do this at least once a year, sometimes twice. We stumble upon the slides and ask, ‘Is this still in work?’” she added.

There are good company cultures and bad company cultures, but Netflix preferred calling out winning company culture; built for and with the Netflixians. A Netflix culture that focuses on employee satisfaction naturally brings lower turnover and improves company performance.

To build a strong Netflix culture, you don’t necessarily need to be a big company; remember, Netflix was once a startup in 1997, but its belief in designing a great workplace with stunning colleagues eventually fruited.

Here is what you must adopt from the Netflix culture!


Do you think that the secret to attract and retain talent lies in perks & benefits? No, it doesn’t. Instead, it is about employee engagement, happiness, and developing a space for freedom & responsibility that reflects the Netflix culture.

Does your company have a great corporate culture? Here are the quick signs to find your company has a great culture.

  • You get lots of well-qualified job applicants
  • You have an atmosphere of excellence
  • You are clear about the company’s values
  • You have partially low employee turnover
  • You have a constructive conflict resolution policy
  • You have minimal office politics but no backbiting at all
  • You have a high level of trust in employees
  • You periodically invest in training
  • You receive high-quality employee referrals
  • Your business has a solid financial performance

Rate your business on a scale of ten. What is your score? If it’s above 7, you have the potential to succeed. In his new book No Rules Rules, Netflix CEO Reed Hasting embraces Netflix’s success to the company’s unorthodox office culture, which primarily focuses on:

  • Valuing Values
  • High Performance
  • First Principle Thinkers
  • Freedom & Responsibility
  • Context, Not Control
  • Highly Aligned, Loosely Coupled
  • Paying Top Of The Market
  • Promotion & Development

Companies often restrict employee freedom as they grow, which somehow leads to growth, but not exactly in a way that attracts top talent. So, you should focus on increasing employee freedom with your growth—that’s what leads to mutual success.

What’s It Really Like At Netflix And How It Should Inspire You?

Netflix firmly believes in hiring excellence, which is defined as self-motivating, self-improving, and having the potential to be a leader. As a thriving business, you might be interested in retaining employees with these attributes, but can you bring strong near-term outcomes for minimized employee turnaround? So, how would you ensure a thriving business?

What Netflix’s recent document, the “Netflix deck,” suggests is that “having a culture of creativity, self-discipline, and freedom & responsibility is more effective than a culture of process adherence.” However, it mainly depends on the kind of process you are adhering to. The Netflix deck outlines the company’s approach to building and maintaining a strong culture, with a focus on values and behaviors rather than just mission statements and rules.


Talking about promotion and development, which become necessary with growth, the Netflix deck outlines three conditions for promotion: sustained high performance, mastery of the role, and demonstrated ability to work well in the Netflix culture. These conditions ensure that employees are not just promoted based on tenure or other superficial factors, but rather based on their ability to contribute to the company’s success and thrive in its unique culture.

By focusing on building a strong culture and promoting employees based on merit and cultural fit, rather than just following rigid processes, companies can ensure long-term success and minimize employee turnover. And by adopting some of the principles outlined in the Netflix deck, even small startups can create a thriving business culture that attracts and retains top talent.

  1. The job is big enough
  2. A person is a superstar in his current role
  3. A Person extraordinarily fits the culture and values of the organization

These factors must be taken into consideration when promoting an employee. Talking about staff development, most companies still believe in conducting development training, which was announced outdated a decade ago. High-performing employees are generally self-motivated through experience, observation, and discussion; that’s what Netflix’s Culture Deck explained.

There is a lot in Netflix’s “Corporate Culture” that thriving businesses can adopt to succeed and build a solid presence in the market.

Click To Know About Our Accounting Services

Ready to grow your business?

Drop in your details and schedule a free consultation with our team!

Get Started!

Looking to grow your business?

Book a free consultation with our experts!

Get Started!

Book your free consultation

Drop your contact details into the form, and we’ll reach out to you immediately!

Frequently asked questions

What is the Netflix Culture Deck?

The Netflix Culture Deck is a 127-page document created by Netflix to outline their company culture and values.

What does the Netflix Culture Deck cover?

The Netflix Culture Deck covers topics such as Netflix's core values, the company's approach to hiring and firing, its approach to compensation, and its emphasis on employee freedom and responsibility.

Why is the Netflix Culture Deck so popular?

The Netflix Culture Deck is popular because it offers insights into the inner workings of one of the most successful companies in the world and provides a framework for other companies to adopt or adapt.

How has the Netflix Culture Deck influenced other companies?

The Netflix Culture Deck has influenced other companies by inspiring them to adopt a more results-oriented culture, emphasize employee autonomy, and embrace experimentation and risk-taking.

How does the Netflix Culture Deck reflect Netflix's approach to business?

The Netflix Culture Deck reflects Netflix's approach to business by emphasizing the importance of innovation, continuous improvement, and a focus on results rather than process.

Can the Netflix Culture Deck be applied to any company?

While the Netflix Culture Deck was created specifically for Netflix, many of the principles and values outlined in the document can be applied to other companies.

How has the Netflix Culture Deck evolved over time?

The Netflix Culture Deck has evolved over time to reflect changes in Netflix's business and to incorporate feedback from employees and the broader business community.

How can companies use the Netflix Culture Deck to improve their own culture?

Companies can use the Netflix Culture Deck as a framework for developing their own culture by identifying the values and principles that resonate with their organization and adapting them to their specific needs.

How does the Netflix Culture Deck impact employee engagement?

The Netflix Culture Deck can impact employee engagement by providing a clear set of values and principles that employees can align themselves with, as well as by emphasizing the importance of employee autonomy and responsibility.

How can individuals use the Netflix Culture Deck to improve their own career development?

Individuals can use the Netflix Culture Deck to identify the values and principles that are most important to them and seek out companies and organizations that share those values.