The Center for Advanced Dentistry and Invisible Braces partnered with us to optimize their digital reach and improve ad targeting, resulting in a 5x boost in ROAS, higher-quality leads, and increased patient engagement.
Center for advanced dentistry & invisible braces
Industry: Dental Services
Type: Privately Held
The Center for Advanced Dentistry and Invisible Braces, led by Dr. Jignesh and Dr. Hetal Kothari, is a premier dental clinic in western India. Specializing in invisible orthodontics, cosmetic dentistry, and oral surgery, the clinic has established itself as a leader in the dental industry, with over 18 years of experience in advanced dental care and invisible braces.
Low online engagement: The clinic struggled to reach its target audience through digital platforms, limiting patient inquiries and bookings.
Poor ad conversions: Their previous digital marketing campaigns were yielding high clicks but low conversions, leading to an inefficient ad spend.
Complex service marketing: It was difficult to effectively market their wide range of dental services, including Invisalign, implants, and cosmetic treatments.
Campaign bifurcation: We helped separate broad campaigns into focused segments, ensuring patients saw highly relevant ads for specific dental treatments.
Split testing: We tested ad creatives and targeted various audiences (young adults, working professionals, and parents) to find the highest-converting segments.
Feedback loop integration: We established a feedback loop to track customer behavior and refine targeting strategies, improving engagement.
ROAS increase: A significant boost in Return on Ad Spend within three months, showcasing the effectiveness of the refined campaigns.
Increased conversions: Higher conversion rates due to better targeting and more relevant ad creatives.
Optimized ad spend: The clinic reduced wasteful spending by targeting high-value potential patients, improving lead quality.
Improved Lead Quality: By refining audience segmentation, the clinic attracted more relevant patients.
Higher ROI: The 5x ROAS improvement led to better cost-efficiency and increased profitability.
Increased Patient Engagement: With optimized targeting, the clinic’s digital presence became more engaging for potential clients.
ROI: Our Performance Marketing (SEM) services helped Advanced Dentistry achieve a 5x ROAS increase and attract more qualified leads, improving their overall profitability and patient engagement.
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