About the Company

Industry: Automotive Services
Type: Privately Held

Fixcraft, founded by Abhishek Goyal, is a fully tech-enabled, full-stack car repair management company. Operating for over three years, Fixcraft provides a seamless car repair experience, offering everything from diagnostics to ongoing vehicle maintenance.

Their commitment to quality and transparency, paired with cutting-edge technology, has helped the company build a strong reputation in the automotive services sector, serving customers across multiple vehicle brands and repair needs

Problem statements

Low conversion rates: Fixcraft’s digital marketing efforts generated traffic but saw low conversions.

Irrelevant leads: Campaigns often brought in leads that didn’t align with Fixcraft’s ideal customer profile.

Unfocused ad strategy: The ad strategy was not effectively targeting the right audience, impacting engagement and conversions.

Our Solution

Audience targeting: Brego redefined Fixcraft’s audience, focusing on key customer demographics to drive relevant leads.

Ad copy and keyword optimization: We refined ad copy and keywords to align campaigns with customer needs, enhancing engagement.

Continuous A/B testing: Ongoing testing helped optimize ad performance, boosting click-through and conversions.

Results

Increased lead volume: Enhanced audience targeting and creative strategies drove higher lead volume.

Higher conversion rate: Conversion rates improved significantly with optimized strategies, ad copy, and the AIDA funnel.

Lower customer acquisition cost (CAC): Improved conversions and better lead quality reduced CAC and improved ROI.

Enhanced click-through rate (CTR): Engaging video ads achieved a high CTR, driving further conversions.

Benefits and ROI

Higher conversion rates: Targeted optimization led to a significant boost in conversions.

Improved lead quality: The new strategy generated more relevant leads, supporting Fixcraft’s growth.

Cost efficiency: Reduced acquisition costs resulted in a better ROI on marketing spend.

ROI: Brego Business’s SEM strategy helped Fixcraft increase lead volume, boost conversion rates, and improve customer acquisition efficiency, driving strong returns.

Client Testimonial

We’ve seen a remarkable improvement in lead relevancy, which has boosted our conversion rate. Brego’s focus on quality over volume has been a game-changer for us.

— Abhishek Goyal, Founder, Fixcraft