About the Company

Junipero is an eCommerce footwear store that focuses on providing sustainable, eco-friendly footwear options to the modern-urban woman. The brand is known for its chic style and commitment to staying on-trend with new product releases. Customers are drawn to Junipero’s 100% vegan footwear options and appreciate the brand’s commitment to sustainable fashion.

In addition to their commitment to sustainability, Junipero also places a strong emphasis on customer service. The brand offers a 14-day return policy, 24/7 customer support, and free shipping. These policies help ensure that customers feel confident in their purchase and have a positive shopping experience with Junipero.

When it comes to promoting their products, Junipero relies on showcasing their latest releases and staying up-to-date with current fashion trends. By doing so, the brand is able to attract customers who are looking for stylish and sustainable footwear options.

To further highlight their commitment to sustainability, Junipero utilizes 100% vegan materials in their products. This means that customers can feel good about their purchase, knowing that they are making a positive impact on the environment by choosing a sustainable product.

In terms of customer service, Junipero understands the importance of providing a positive experience for their customers. The brand’s 14-day return policy ensures that customers can confidently make a purchase, knowing that they have the option to return the product if it does not meet their expectations.

Furthermore, Junipero’s 24/7 customer support ensures that customers can get help and assistance whenever they need it. This level of support helps build trust and loyalty between the brand and its customers.

Finally, Junipero’s commitment to sustainability is further highlighted by their use of eco-friendly packaging materials. By using materials that are recyclable and biodegradable, Junipero ensures that their products have a minimal impact on the environment.

In conclusion, Junipero is a direct-to-consumer eCommerce footwear brand that offers sustainable, eco-friendly footwear options to the modern-urban woman. The brand’s commitment to sustainability is highlighted by their use of 100% vegan materials and eco-friendly packaging. Additionally, Junipero places a strong emphasis on customer service, offering a 14-day return policy and 24/7 customer support. Through their dedication to sustainability and customer service, Junipero has established itself as a reputable and eco-conscious brand within the fashion industry.

Challenges faced by Junipero

Junipero, a company that sells products online, faced challenges in increasing conversion rates and sales traction on their website. One of the main challenges was competing against other companies to attract potential customers to their site. To overcome this challenge, Junipero had to continually push new products through Google and Facebook ads.

Despite running ads through Facebook’s Ads Manager, Junipero faced difficulty in converting ad spend into sales. This meant that their campaigns hit a roadblock, and they needed to optimize their ad campaigns to increase conversion rates. Specifically, they decided to rework the checkout funnel in the customer journey to improve the user experience and make it easier for customers to make purchases.

Another challenge for Junipero was targeting their audience effectively. They had a scattered clientele across different age groups, genders, and professions, making it challenging to create campaigns that appealed to everyone. The solution was to focus on targeting audiences based on their interests. By doing so, they could narrow down their target audience and tailor their campaigns to specific interests, thus increasing page visits and the potential for sales.

Overall, Junipero had to continually adapt their marketing strategy to overcome the challenges they faced. They had to optimize their ad campaigns, improve the checkout process, and target audiences effectively to increase sales traction on their website.

Our Approach

With the support of Brego Business, Junipero was able to implement effective strategies to improve their online sales. One such strategy was split testing, where different products were tested by creating and disseminating multiple creatives to diverse audiences. By doing so, they were able to focus on the products that were performing best and optimize their budget accordingly. This approach helped Junipero maximize their ROI and improve their overall campaign performance.

Brego Business also helped Junipero restructure their campaign to focus on their best-selling products. By streamlining their campaigns and targeting specific products, Junipero was able to achieve a significant jump in their sales. This restructuring allowed them to make the most of their ad spend and maximize their returns.

In addition to these strategies, Brego Business helped set up a feedback loop with the client to measure inventory levels. This ensured that the best-selling products never ran out of stock, and there was no drop in conversions to hamper the campaign performance. By continuously monitoring inventory levels, Junipero was able to maintain their sales momentum and avoid losing potential customers.

Overall, the support of Brego Business was instrumental in helping Junipero overcome the challenges they faced and achieve success in their online business. Their strategic approach, including split testing, campaign restructuring, and feedback loops, allowed Junipero to optimize their campaigns, improve sales, and maximize their ROI.

Results

Brego Business helped Junipero achieve their desired goals by narrowing down their focus to the top-selling products, which were easily accessible through the Shopify dashboard. By doing so, they were able to allocate their budget more efficiently towards those specific products, which would yield the best return on ad spend. In addition to this, they provided website optimization pointers that enhanced the performance of the ad campaigns and smoothed the user purchase flow on their website.

To ensure that Junipero’s inventory levels were always in check, Brego Business created an out-of-stock items report, which provided regular updates to the client regarding the products that were out of stock. They also provided a scale-up plan for the festive season, which helped Junipero plan for further seasons.

One of the key strategies that Brego Business implemented was bundling products and offering discounts on multiple items. By doing so, they were able to increase the volume of orders compared to the past. This strategy not only boosted sales but also helped Junipero acquire new customers who were looking for value for money deals.

Aside from this, Brego Business also came up with other scalable strategies to help Junipero ramp up its sales organically. These strategies included optimizing their website for search engines, running targeted social media campaigns, and creating content that resonated with their target audience. By implementing these strategies, Brego Business was able to help Junipero achieve high returns on ad spend (ROAS) by the end of the project.

Overall, the support provided by Brego Business was crucial in helping Junipero overcome their sales challenges and achieve success in their online business. Their strategic approach, including focusing on top-selling products, implementing bundling and discount strategies, and providing regular updates to the client, helped Junipero optimize their campaigns, increase sales, and maximize their ROI.

Junipero’s return on ad spend (ROAS) by over 5x, resulting in a substantial boost in their sales. This was achieved through a strategic approach that involved optimizing their ad campaigns and focusing on their best-selling products.

In addition to the increase in ROAS, Brego Business were also able to drive significant growth in Junipero’s social media presence. By implementing targeted advertising strategies and creating compelling content, they were able to increase Junipero’s social media impressions by 20 million, helping to increase brand awareness and reach a wider audience.

To achieve these results, Brego Business worked closely with Junipero to understand their business objectives and target audience. They conducted extensive research and analysis to identify the most effective marketing channels and strategies to reach their target customers. They also provided ongoing optimization and performance monitoring to ensure that Junipero’s marketing efforts were delivering the desired results.

Overall, Brego Business’s strategic approach and expertise in digital marketing helped Junipero achieve significant growth in their sales and online presence. Their focus on data-driven analysis and optimization ensured that Junipero’s marketing efforts were highly targeted and effective, resulting in a substantial increase in ROI and brand awareness.