About the Company

Industry: Hair and Skin Clinic

Type: Privately Held

Berkowits Hair and Skin Clinic has over 27 years of experience and is a pioneer in the field of hair and skin treatments in India. They are recognized for introducing cutting-edge procedures, including Permanent Hair Removal, Hair Replacement, and Robotic Hair Transplant in India’s National Capital Region (NCR). With a commitment to providing innovative solutions for hair and skin concerns, Berkowits has expanded its offerings to include a diverse range of skincare and haircare products formulated by expert dermatologists.

Their products are categorized under different needs such as hair growth, skin nourishment, anti-aging, and protection against environmental damage, showcasing their ability to meet a wide variety of customer concerns. Furthermore, Berkowits is dedicated to environmental sustainability, as evidenced by their packaging initiatives and support for NGOs working to reduce ocean plastic pollution.

Problem Statements

Ineffective performance marketing strategy: Berkowits struggled with formulating a comprehensive performance marketing strategy that could optimize their website’s traffic and product sales.

Low online visibility: Despite their established reputation, Berkowits faced challenges in gaining visibility across digital platforms, limiting their ability to reach potential customers.

Inconsistent conversion rates: Without a clear marketing plan, Berkowits found it difficult to achieve high conversion rates, impacting overall sales growth.

Our Solution

Comprehensive SEM Strategy: Brego Business conducted in-depth research to understand Berkowits’ audience and competitive landscape. We then implemented targeted SEM campaigns across search engines and social media platforms to maximize lead generation.

SEO and Content Optimization: Brego optimized Berkowits’ website content for better visibility on search engines, ensuring their site ranked higher in relevant searches for hair and skin treatments.

Data-Driven Advertising: Our team developed ad campaigns based on audience behavior insights, leveraging precise targeting to engage users more likely to convert. We continuously monitored and adjusted these campaigns for improved results.

Results

Increase in ROAS: Berkowits experienced a significant boost in Return on Ad Spend (ROAS), enhancing overall campaign profitability.

Higher website traffic and engagement: The SEM strategy led to a marked increase in website visits, bringing more potential clients to explore Berkowits’ services and products.

Improved conversion rates: With optimized advertising efforts, Berkowits saw an improvement in conversions, translating to more product sales and bookings for hair and skin treatments.

Benefits and ROI

Enhanced brand visibility: Berkowits experienced greater online visibility, reaching a broader audience interested in hair and skin treatments.

Higher engagement and conversions: The targeted SEM campaigns drove more meaningful interactions, resulting in higher conversion rates.

Improved ad efficiency: By optimizing campaigns, Berkowits achieved a better return on their advertising investments, reducing acquisition costs.

ROI : Through Brego Business’s Performance Marketing (SEM) approach, Berkowits significantly improved its marketing efficiency, driving stronger sales growth and achieving a notable improvement in campaign effectiveness.