Cambay Tiger, a premium seafood brand, partnered with us to boost digital presence and conversions. Our targeted SEM strategy enhanced brand visibility, optimized ad spend, and increased sales, driving efficient and impactful growth in a competitive market.
Cambay Tiger
Industry: Seafood
Type: Privately Held
Cambay Tiger is a leading provider of high-quality seafood in India, offering fresh and frozen products sourced and processed through a vertically integrated supply chain. Their focus on antibiotic-free, hormone-free seafood positions them as a premium brand in the market.
Limited Brand Awareness: Cambay Tiger needed to strengthen its brand presence in the competitive seafood industry.
Low conversion rates: Despite active marketing campaigns, conversions and engagement were below expectations, with a need to optimize efforts for higher returns.
Cost management: Managing marketing spend effectively, particularly with respect to the cost-per-lead (CPL), was critical for maintaining profitability.
Targeted SEM campaigns: We developed data-driven campaigns targeting high-intent customers searching for premium seafood. By using high-value keywords, we improved ad placements, driving more qualified traffic to Cambay Tiger’s website.
Conversion rate optimization: Through continuous monitoring and refinement of landing pages and user experience, we maximized conversions and improved customer interactions on the site.
Cost-effective resource allocation: Brego Business employed real-time tracking tools to monitor campaign performance, ensuring cost-per-click (CPC) and cost-per-acquisition (CPA) were optimized. Resources were directed toward high-performing channels to maintain a balanced CPL.
The SEM strategy produced strong outcomes for Cambay Tiger:
Enhanced digital footprint: Targeted campaigns led to a marked increase in online visibility, expanding Cambay Tiger’s reach.
Higher conversion rates: Optimized user experiences on landing pages and well-targeted campaigns led to improved conversions, with a notable rise in customer purchases.
Better cost efficiency: Through continuous refinements, Cambay Tiger achieved a reduction in CPA, increasing overall campaign efficiency and return on investment (ROI).
The Performance Marketing campaign delivered multiple benefits for Cambay Tiger:
Improved brand presence: Targeted SEM efforts positioned Cambay Tiger as a leader in the premium seafood market, attracting more customer interest.
Increased conversions: Enhanced conversion rates and customer engagement led to a rise in sales and revenue.
Optimized marketing spend: Cost efficiencies from a lower CPA allowed Cambay Tiger to achieve better outcomes within its marketing budget.
ROI: Through Brego Business’s Performance Marketing strategy, Cambay Tiger experienced measurable gains in sales, brand visibility, and marketing efficiency, yielding a high return on investment.
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