About the Company

Industry: Manufacturing

Type: Privately Held

Delux Bearings is one of India’s leading manufacturers of bearings and automotive components, offering high-performance solutions to the automotive sector. With over four decades of expertise, Delux Bearings prides itself on its commitment to quality, innovation, and continuous improvement.

The company is a trusted partner for many prominent automotive brands, both domestically and internationally, and continues to expand its reach by leveraging cutting-edge technology and sustainable practices in its manufacturing processes. Rohan Rathod, being the managing director at Delux Bearings, drives the company’s vision and growth while building his personal brand on LinkedIn to showcase his leadership and expertise in manufacturing innovation.

Problem Statements

Despite Delux Bearings’ strong market position in the automotive manufacturing sector, both the company and Rohan Rathod faced several challenges in the digital marketing space:

Limited linkedIn presence: Delux Bearings and Rohan Rathod both needed to enhance their presence on LinkedIn to reach a broader audience and strengthen their professional networks.

Brand awareness: While the company had a strong reputation in the industry, Delux Bearings struggled to gain broader recognition through digital channels, particularly LinkedIn.

Lead generation: The company and its leadership required effective strategies to generate high-quality leads and connect with potential clients and partners through LinkedIn.

Our Solution

We provided Delux Bearings and Rohan Rathod with a comprehensive LinkedIn marketing strategy designed to overcome these challenges:

LinkedIn profile optimization: We optimized both Delux Bearings’ and Rohan Rathod’s LinkedIn profiles, ensuring they effectively communicated the company’s strengths and Rohan’s leadership in the manufacturing sector.

Content strategy and thought leadership: We developed a content plan that highlighted Delux Bearings’ innovations, market leadership, and Rohan Rathod’s thought leadership in the industry. This included regular posts, articles, and insights that reflected their expertise and achievements.

Targeted campaigns: Using LinkedIn’s advertising tools, we launched targeted campaigns that positioned Delux Bearings and Rohan Rathod as thought leaders in the industry while also connecting them with potential clients and industry influencers.

Lead generation: We implemented strategic lead generation campaigns that allowed Delux Bearings and Rohan Rathod to engage with key decision-makers in the automotive manufacturing space, driving new business opportunities.

Results

Our LinkedIn marketing efforts for Delux Bearings and Rohan Rathod delivered significant results:

Increased Brand Visibility: Both Delux Bearings and Rohan Rathod experienced a substantial boost in visibility on LinkedIn, with a remarkable 10% increase in overall growth and a 300% escalation in impressions. This heightened presence attracted greater attention from industry leaders and professionals.

Thought Leadership: Rohan Rathod established himself as a thought leader in the automotive sector, sharing valuable insights on industry trends, leadership, and manufacturing innovations. His personal branding efforts led to increased credibility and recognition within the industry.

Improved Engagement: The content strategy fostered a 150% boost in engagement, leading to more meaningful conversations with potential clients and industry peers. Likes, comments, shares, and overall interactions surged, further solidifying Delux Bearings’ position as a thought leader within the bearing industry.

Lead Generation Success: Our targeted campaigns successfully generated qualified leads, creating new business opportunities and expanding the company’s network of partners. This strategic approach contributed to long-term growth and enhanced industry standing.

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Benefits and ROI

Our LinkedIn marketing strategy provided the following key benefits to Delux Bearings and Rohan Rathod:

Enhanced market position: Both Delux Bearings and Rohan Rathod now enjoy stronger visibility and recognition on LinkedIn, positioning them as leaders in the manufacturing industry.

Higher engagement: The strategic content and campaigns led to higher engagement rates, allowing both the company and Rohan Rathod to connect with key industry stakeholders.

Qualified leads: The lead generation efforts contributed to a significant increase in high-quality leads, driving business growth and expanding Delux Bearings’ market presence.

ROI: The LinkedIn marketing strategy resulted in increased visibility, stronger engagement, and new business opportunities for both Delux Bearings and Rohan Rathod, providing a solid return on investment.