About the Company

Industry: Beauty & Skincare

Type: Privately Held

Elle Beauty is a luxury skincare brand that offers handcrafted, all-natural products, focusing on high-quality, plant-based ingredients. Their product range includes body butters, face masks, and bath salts designed to nourish and rejuvenate the skin.

Problem Statements

Low ROAS: Elle Beauty was facing difficulties in achieving a satisfactory Return on Advertising Spend (ROAS), with campaign performance falling short of expectations.

High cost per click (CPC): Existing campaigns were leading to a higher than acceptable cost per click, limiting the effectiveness of their digital marketing efforts.

Scaling challenges: Elle Beauty found it difficult to scale its performance marketing while keeping costs in check.

Our Solution

Keyword optimization: Brego conducted an in-depth analysis of keyword performance and restructured the ad strategy to focus on high-intent, lower-cost keywords that would drive qualified traffic.

Ad copy enhancement: The team worked closely with Elle Beauty to refine ad copy, making it more aligned with the brand’s values of natural, high-quality skincare.

Landing page and funnel optimization: We revamped Elle Beauty’s landing pages to improve user experience, focusing on faster load times and a more streamlined checkout process to reduce drop-offs.

Results

The optimized SEM strategy delivered strong results for Elle Beauty:

Improved ROAS: Adjustments to targeting and ad strategy significantly increased Elle Beauty’s ROAS, boosting profitability from SEM efforts.

Increased audience engagement: Targeted campaigns helped Elle Beauty expand its online presence, establishing a loyal and engaged audience.

Higher traffic and conversions: Enhanced ad performance led to a substantial increase in website traffic, engagement, and conversion rates, contributing to overall business growth.

Benefits and ROI

The SEM strategy provided several benefits for Elle Beauty:

Cost efficiency: Campaigns became more cost-effective, with optimized CPC driving relevant traffic to the site.

Increased conversion rates: The combination of optimized keywords, refined ad copy, and improved landing page design resulted in a noticeable uptick in conversion rates, translating to higher sales.

Strengthened Digital Presence: Elle Beauty’s improved SEM strategy bolstered its digital presence, reaching a wider audience and fostering a more engaged customer base.

ROI: Brego Business’s Performance Marketing (SEM) approach enabled Elle Beauty to achieve a higher ROAS, increased traffic, enhanced engagement, and greater profitability, positioning the brand for continued growth in the competitive skincare market.