About the Company

Industry: Food & Beverages (Seafood Distribution)

Type: Privately Held

Freshkatch specializes in delivering high-quality seafood directly to consumers. The company is committed to sustainable sourcing practices and providing fresh products to its customers through an online platform, ensuring a premium seafood experience.

Problem statements

Low Online visibility: Freshkatch struggled to gain visibility in a competitive online market, limiting its ability to reach potential customers.

Underperforming marketing campaigns: Existing campaigns were not driving the expected return on ad spend, leading to inefficiencies in marketing efforts.

Limited Customer acquisition: Despite a solid product offering, Freshkatch faced difficulties in attracting new customers through digital channels.

Our Solution

Targeted SEM campaigns: We created and executed highly focused SEM campaigns that targeted specific audiences interested in premium seafood.

Keyword optimization: Conducted thorough keyword research to identify high-performing terms related to seafood delivery and sustainable sourcing, ensuring Freshkatch ranked higher in relevant searches.

Ad spend optimization: We continuously monitored and adjusted the campaigns to maximize returns, lowering cost-per-click and improving conversion rates.

Results

Increased website traffic: The SEM campaigns drove a significant increase in relevant website traffic, helping Freshkatch reach more potential customers.

Higher conversion rates: Our optimized campaigns resulted in improved lead quality, leading to better customer conversions.

Better ROI: The optimized ad spend ensured more effective use of the marketing budget, providing higher returns on investment.

Benefits and ROI

Higher brand visibility: Freshkatch experienced improved visibility in search results, increasing brand awareness.

Cost efficiency: By refining the SEM campaigns, Freshkatch achieved better results at a lower cost.

Improved customer acquisition: The targeted campaigns brought in higher-quality leads, resulting in more consistent customer growth.

ROI: Our Performance Marketing (SEM) services helped Freshkatch significantly increase online traffic, optimize marketing spend, and attract high-quality leads, positioning the company for sustained growth in the seafood industry.