Heel Your Sole, a brand blending Indian craftsmanship with modern design, boosted ROAS and achieved significant revenue growth through Brego’s optimized Performance Marketing and website enhancement solutions, positioning them for success in sustainable footwear.
Heel Your Sole
About the Company
Industry: Footwear (Sustainable and Fashionable Footwear)
Type: Privately Held
Heel Your Sole is a footwear brand known for combining Indian craftsmanship with contemporary design. Founded by Vipul Bhagat and Huda Siddiqui, the company specializes in providing high-quality, fashion-forward footwear that is handcrafted by skilled artisans. Heel Your Sole’s mission is to make stylish, comfortable, and sustainable shoes accessible without compromising on luxury and quality.
Problem Statements
Website redesign and migration challenges: Heel Your Sole struggled with transitioning from their previous website, facing delays, technical issues, and a suboptimal user experience.
Underperforming retargeting campaigns: Despite efforts in retargeting, the company experienced low conversion rates and struggled to reach their target audience effectively.
Ad campaign inefficiencies: Poor audience segmentation and messaging resulted in low engagement and minimal returns from advertising investments.
Our Solution
Target audience assessment and refinement: We helped assess customer preferences and refined audience segmentation to better match their demographics.
Retargeting campaign revamp: We revamped their retargeting strategies, helping them rework audience segmentation and improve ad messaging to boost conversion rates.
Website optimization: We worked closely with Heel Your Sole to enhance their website, improving navigation and user experience for smoother customer journeys.
Results
ROAS increase: The improved marketing efforts resulted in a significant rise in Return on Ad Spend, enhancing profitability.
Revenue growth: The refined strategies contributed to a remarkable increase in overall revenue.
Improved customer engagement: Optimized campaigns resulted in higher click-through rates and better customer interaction with the brand.
Benefits and ROI
Boosted Ad Effectiveness: Tailored strategies increased the relevance of ads, leading to better engagement.
Improved Website Functionality: The enhanced website design contributed to smoother customer experiences.
Higher Sales and Revenue: The improved marketing approach significantly boosted sales and overall business growth.
ROI: Our Performance Marketing (SEM) services drove an increase in ROAS and growth in revenue, positioning Heel Your Sole for sustained success in the competitive footwear market.
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