Return on Ad Spend (ROAS).
About the company
Palatial Stays was founded by Aditi Mody and Simi Kumar with the goal of providing a unique collection of luxury homes throughout India and other countries. With a focus on luxurious experiences and top-notch amenities, Palatial Stays has become a standout in the rapidly growing homestay industry. Their villas provide a one-of-a-kind experience, offering guests an unparalleled level of comfort and luxury.
Aditi and Simi’s love for travel and exploring unique destinations inspired them to create Palatial Stays. They recognized the need for upscale homestays that catered to discerning travelers who value luxury and comfort. Palatial Stays’ collection of properties includes stunning villas, each with its own distinct style and personality.
Palatial Stays strives to provide a boutique experience that is unmatched by traditional hotels. They offer personalized services and attention to detail, ensuring that guests feel pampered and taken care of during their stay. The team at Palatial Stays curates each property to ensure that it meets their high standards, with a focus on amenities such as private pools, gourmet kitchens, and spa services.
The Palatial Stays brand has gained recognition for its commitment to providing exceptional luxury accommodations, with numerous accolades and awards. They continue to expand their collection of properties across India and other countries, offering guests a unique and unforgettable vacation experience. With Aditi and Simi’s passion for travel and their dedication to creating a one-of-a-kind luxury experience, Palatial Stays is poised for continued success in the luxury homestay market.
Challenges faced by Palatial Stays
Palatial stays, a luxury accommodations provider, faces a significant challenge in their digital marketing efforts due to their creation of numerous landing pages without a clear strategy to boost sales through Search Engine Marketing (SEM). These landing pages may be targeting different customer segments, offering different deals and promotions, and showcasing various property features. However, without a coherent strategy and optimization plan, these pages may end up competing with each other, causing confusion for visitors and hindering the effectiveness of SEM efforts.
The creation of multiple landing pages can lead to several challenges for palatial stays. Firstly, it can lead to a lack of clarity for the visitor, who may be confused about which page to choose or which offer to avail. This confusion can ultimately lead to a drop in conversion rates, as visitors may exit the site without taking any action. Additionally, creating too many landing pages can result in a dilution of SEM efforts, as the budget allocated for advertising may be spread too thin across multiple pages, resulting in lower visibility and lower click-through rates.
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Another significant challenge faced by palatial stays is the difficulty in boosting sales through SEM. SEM is a digital marketing strategy that involves advertising on search engines such as Google, Bing, and Yahoo to increase visibility and drive targeted traffic to a website. However, if the landing pages are not optimized for the relevant keywords and ad copy, the SEM efforts may not yield the desired results. Palatial stays may also face stiff competition from other luxury accommodations providers who may be bidding on the same keywords, resulting in higher advertising costs and lower ROI.
Palatial stays may also face challenges with conversion optimization, where visitors to the landing pages may not be compelled to take action, such as booking a room or submitting a contact form. This may be due to factors such as poor design, lack of persuasive messaging, or a complicated booking process. Without addressing these issues, palatial stays may continue to struggle with converting visitors into paying customers.To address these challenges, palatial stays may need to streamline their landing page strategy by consolidating similar pages, optimizing for relevant keywords and ad copy, and creating a seamless user experience. They may also need to invest in conversion rate optimization (CRO) techniques, such as A/B testing, to identify the most effective design and messaging elements for their landing pages. Additionally, they may need to re-evaluate their SEM strategy, focusing on targeting niche keywords and optimizing their ad copy to improve click-through rates and conversion rates.In conclusion, the creation of multiple landing pages without a clear strategy to boost sales through SEM can be a significant challenge for palatial stays. By streamlining their landing page strategy, optimizing their SEM efforts, and investing in CRO techniques, palatial stays can improve their digital marketing efforts and increase their chances of attracting and converting potential customers.
Palatial Stays, a luxury hospitality brand, sought the guidance of Brego Business to improve their Google search campaigns and increase their online visibility. Initially, the brand had a broad structure with broad and exact match types. However, the team at Brego Business identified the need for a more precise approach and shifted their focus to exact intent keyword match types.
To improve the quality score and relevancy for the keywords, the team targeted keyword-based URLs. Additionally, they added call extensions to the ads to shorten the user journey and increase the quality of leads. Customized landing pages were created across top keywords to rank at the absolute top, providing a seamless user experience.
Brego Business also implemented bid adjustments across keywords and demographics, including gender and location. These adjustments allowed them to target specific audiences and improve the efficiency of the campaigns.
To create a desire across the brand, Meta Engagement Campaigns were launched with creatives such as drone shots, virtual tours, and celebrating moments. These campaigns aimed to engage with the audience and generate interest in the brand.
Parallelly, YouTube campaigns were also launched to engage with the remarketing audience. The team at Brego Business developed a comprehensive strategy for Palatial Stays that focused on improving their online presence and generating quality leads. The team’s expertise in digital marketing allowed them to identify the specific areas for improvement and develop effective strategies to achieve the desired results.
Overall, the results achieved by Brego Business demonstrated their ability to deliver effective digital marketing strategies that drive results. Through their collaboration with Palatial Stays, they were able to improve the brand’s online visibility, generate quality leads, and increase their return on investment. These impressive results highlight the value of Brego Business’s services and their commitment to delivering exceptional results for their clients.
Brego Business took a meticulous approach to finding the right target audience for Palatial Stays, which was a challenging task given the niche nature of the brand and the high average household income of the target audience. The team conducted extensive research and utilized optimization and A/B testing to identify the most effective audience demographics, including age, income, city, and interests.
To maximize the effectiveness of the marketing campaigns, Brego Business followed the AIDA marketing funnel approach, which stands for Attention, Interest, Desire, and Action. They started with brand awareness to grab the audience’s attention, followed by generating interest and desire through targeted messaging and creative ads, and ended with website conversions to drive revenue.Brego Business’s team utilized a combination of Google, Facebook, and Instagram ads with different types of creative and communication in each campaign. This approach allowed them to test and identify winning combinations that were most effective at generating leads and converting website visitors into customers.
One key element of the campaign was the creation of visually appealing video ads for all of Palatial Stays’ properties. These ads showcased the stunning beauty of the properties and engaged the audience with an above-average click-through rate of 15-25%. The use of these videos helped to improve overall conversions and generated higher-quality leads for the brand.
Overall, Brego Business’s approach to finding the right target audience, following the AIDA marketing funnel, and utilizing visually appealing creative ads resulted in a successful marketing campaign for Palatial Stays, generating high-quality leads and a significant return on investment.
Brego Business’s content strategy for Palatial Stays was a resounding success. The strategy helped the luxury hospitality brand to establish itself as a thought leader in its industry, and increased brand loyalty and repeat business.
To begin with, the team at Brego Business developed a deep understanding of the Palatial Stays brand and its target audience. Using this understanding, they created a content strategy that focused on creating relatable and engaging content that would resonate with the audience.
The content itself was a mix of blogs, social media posts, and videos. Each piece of content showcased the brand’s unique features and exceptional services, while also providing valuable information to the audience. For instance, the team created a series of blogs that provided insider tips on how to make the most of a stay at Palatial Stays. These blogs were well-received by the audience, as they provided a behind-the-scenes look at what goes on at the luxury resort.The team also leveraged social media platforms to reach a wider audience. They created visually stunning posts that showcased the resort’s stunning location and luxurious amenities. The team also created videos that gave viewers a virtual tour of the resort, allowing them to experience the luxury and opulence that Palatial Stays had to offer.
One of the key success factors of the content strategy was its ability to differentiate Palatial Stays from its competitors. By showcasing the unique features and services that the resort had to offer, the content strategy helped the brand to stand out in a crowded market. This differentiation helped to increase brand loyalty and repeat business, as customers were more likely to choose Palatial Stays over its competitors.
The success of the content strategy is evident in the results that it delivered. The increased engagement led to more website traffic, higher conversion rates, and ultimately, a return on investment of over 7x. This return on investment is a testament to the effectiveness of Brego Business’s services and their ability to deliver strong returns for their clients.
In conclusion, the content strategy developed by Brego Business for Palatial Stays was a resounding success. The team’s ability to create relatable and engaging content that resonated with the audience helped to establish Palatial Stays as a thought leader in the luxury hospitality industry. The increased engagement also led to higher conversion rates and a return on investment of over 7x, highlighting the value of Brego Business’s services.