About the Company

Industry: Fashion and Apparel

Type: Privately Held

Soie is a well-known women’s fashion and lingerie brand offering a wide range of clothing, including intimate wear, nightwear, and fashion essentials. Known for its high-quality fabrics and trendsetting designs, Soie has become a favorite for fashion-forward women across India. The brand prides itself on offering stylish, comfortable, and accessible fashion options, with a focus on empowering women to feel confident in their skin.

Problem Statements

Despite their growing popularity, Soie faced several challenges in their social media marketing efforts:

Low engagement: Soie struggled to maintain consistent engagement with their audience across social media platforms.

Limited reach: The brand’s organic reach was limited, preventing them from fully tapping into potential customers.

Unstructured content strategy: Their content lacked a cohesive strategy that could highlight their product range effectively and attract new customers.

Our Solution

We developed a tailored Social Media Marketing (SMM) strategy to address Soie’s specific challenges:

Profile optimization: We revamped Soie’s social profiles to ensure they reflected the brand’s ethos of empowering women through fashion. This included a refreshed visual style and consistent messaging.

Content strategy: A content calendar was designed to showcase their diverse product offerings, including fashion essentials and lingerie. Posts focused on lifestyle imagery, product highlights, and customer stories to create a deeper connection with the audience.

Interactive campaigns: To boost engagement, we introduced interactive elements like fashion polls, styling tips, and giveaways that encouraged audience participation.

Targeted Ad campaigns: Paid campaigns were deployed to increase reach, focusing on specific demographics interested in women’s fashion and lingerie.

Results

The strategic SMM campaign delivered significant improvements for Soie:

Increased engagement: Soie saw a 45% increase in engagement rates across their social media channels, with more comments, shares, and likes on posts.

Expanded reach: Through targeted paid campaigns, Soie was able to extend their reach by 35%, attracting a new audience of fashion-forward women.

Higher conversion rates: The optimized content and increased engagement led to more inquiries about products, resulting in a 20% boost in conversion rates.

Overall Engagement

Before (Link)

Despite dedicated efforts in content creation, SOIE social media posts lacked expected engagement. Recognizing the necessity, the team aimed to enhance visual allure for heightened attraction and click-through rates among their target audience.

After (Link)

Following a comprehensive analysis of post efficacy, our team pinpointed enhancement opportunities. This journey encompassed delving into current trends, delving into target audience intricacies, and evolving strategies to create captivating content that resonates.

Likes

Before (Link)

After (Link)

A remarkable surge in likes and comments on SOIE social media posts was observed, a direct result of the team’s astute recognition of the pivotal role played by top-notch content and a well-crafted strategy.

Views

Before (Link)

The absence of visually captivating and relatable posts posed a challenge in forging connections with the intended audience and achieving social media page traction.

After (Link)

By skillfully integrating products into visually captivating and relatable scenarios, these posts succeed in seizing the interest of the intended audience, thereby enhancing key engagement metrics.

Benefits and ROI

The social media marketing campaign provided tangible benefits for Soie:

Stronger Brand Visibility: Soie’s presence on social media grew significantly, positioning them as a top choice in women’s fashion and lingerie.

Enhanced engagement: The interactive campaigns helped build a more engaged community, fostering long-term brand loyalty.

Sales growth: With higher conversion rates and more engaged customers, Soie experienced an increase in sales, strengthening their overall business performance.

ROI: The SMM campaigns resulted in greater brand awareness, higher engagement, and improved sales, all contributing to a substantial return on investment for Soie.