Achieved a ROAS as high as 15x.
About the Company
Vigneto has been a leading player in the offline tableware industry for the past 15 years, offering high-quality and premium products to customers. They have earned a reputation for being a reliable and trustworthy brand, with a loyal customer base that values their commitment to quality and craftsmanship.
In 2021, Vigneto expanded their business by launching an online retail store, which has allowed them to reach a broader audience and offer their products to customers all over the world. This move has been a significant milestone for the company, as it has enabled them to tap into the growing demand for online shopping and e-commerce.
Vigneto’s product range is extensive and diverse, catering to a wide range of customers’ preferences and needs. They specialize in selling premium coffee mugs, dinner sets, tea sets, snack sets, and dessert stands, which are all crafted with the utmost care and attention to detail.
The brand’s success can be attributed to several factors, including their commitment to quality, their ability to adapt to changing market trends and customer preferences, and their focus on providing exceptional customer service. Vigneto’s products are not only beautiful but also durable and practical, making them perfect for everyday use as well as special occasions.
Their online retail store has been a huge success, with customers praising the convenience and ease of use of the website. Vigneto’s commitment to providing a seamless shopping experience, from browsing products to making a purchase, has been appreciated by customers, who have left positive reviews and feedback.
Overall, Vigneto’s move to expand their business to online retail has been a wise decision, allowing them to grow their customer base and reach new markets while continuing to offer the same high-quality products and exceptional customer service that they are known for. With their focus on innovation and commitment to quality, Vigneto is poised to continue their success in the tableware industry for years to come.
The challenges faced by Vigneto
Vigneto faced a visible problem with their online presence, as they struggled to establish a strong foothold in the digital space. The company had a low number of followers, which significantly impacted its credibility in the Indian market. Furthermore, the landing pages on the website were not optimized for selling, leading to a low return on ad spend (ROAS). As a result, Vigneto sought assistance to address these issues and improve its online performance.
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As a part of their service offering, Brego Business provided Vigneto with a comprehensive list of recommendations aimed at enhancing their online presence. These suggestions included the development of high-quality creatives that could be used to elevate the brand’s image, such as investing in well-produced photoshoots. Additionally, the team recommended making essential changes to the landing pages on the website to optimize the consumer journey. For example, if a lot of customers were leaving items in their carts without making a purchase, the team suggested analyzing the process from “add to cart” to “confirm purchase” to identify areas for improvement.
To further boost sales, Brego Business also suggested that Vigneto create long-term offer plans for the holiday season while also providing discounts to loyal customers. These recommendations were designed to help Vigneto establish itself as a household brand and achieve its business goals.
Brego Business was approached by Vigneto, a leading offline tableware company, to improve their online presence and enhance their sales figures. The brand had recently launched their online retail store in 2021, but they were struggling to establish a strong foothold in the digital space.
To address these issues, Brego Business implemented a series of successful campaigns aimed at enhancing Vigneto’s brand visibility and increasing their return on investment (ROI). The team focused on optimizing Vigneto’s landing pages, which helped in increasing their credibility in the Indian market.
Initially, the team implemented a broad structure with broad and exact match types. However, they later focused on exact intent keyword match types to ensure that Vigneto appeared on the absolute top position on Google search. This strategy helped in improving the brand’s visibility and driving more traffic to their website.
To increase the quality score and relevancy for the keywords, the team targeted keyword-based URLs. They also added call extensions to the ads to shorten the user journey and improve the quality of leads. Customized landing pages were created across top keywords to rank at the absolute top, providing a seamless user experience.
Brego Business also implemented bid adjustments across keywords and demographics, including gender and location. These adjustments allowed them to target specific audiences and improve the efficiency of the campaigns.
To create a desire across the brand, Brego Business launched Meta Engagement Campaigns with creatives like drone shots, virtual tours, and celebrating moments. These campaigns aimed to engage with the audience and generate interest in the brand.
The team also launched parallel YouTube campaigns to engage with the remarketing audience. These campaigns were highly successful, and some of them achieved a ROAS as high as 15x. This demonstrated the effectiveness of the team’s strategies and tactics, and how they were able to deliver strong returns on investment for their clients.
Overall, Brego Business’s collaboration with Vigneto resulted in significant improvements in the brand’s online presence and sales figures. Their expertise in digital marketing allowed them to identify specific areas for improvement and develop effective strategies to achieve the desired results. The impressive results achieved highlight the value of Brego Business’s services and their commitment to delivering exceptional results for their clients.