Forsyth Lodge, a luxury eco-tourism resort, partnered with us to enhance their social media presence. Our strategy boosted engagement, increased follower growth, and improved lead generation, driving their long-term success.
Forsyth Lodge
About the Company
Industry: Hospitality (Eco-Tourism)
Type: Privately Held
Forsyth Lodge, located in Satpura, Madhya Pradesh, is a luxurious jungle resort that offers immersive wildlife experiences. With a focus on conservation and sustainable tourism, the lodge caters to nature lovers, offering a unique blend of adventure, education, and relaxation.
Problem Statements
Content generation challenges: Due to its remote location, Forsyth Lodge struggled to consistently create high-quality content to maintain online engagement.
Monotonous content: The existing content was primarily wildlife-focused without a professional design or edit perspective, leading to a stagnant social media presence.
Conversion gap: While Forsyth Lodge attracted visitors to their profile, the lack of an optimized bio and calls-to-action led to low conversion rates.
Difficulty tracking ROI: The lodge experienced challenges in tracking and attributing social media leads to website traffic, making it difficult to measure the ROI from their social media efforts.
Our Solution
Content strategy: We diversified content into three categories—educational insights, inspirational moments, and entertaining snippets. This approach included virtual tours, guest experiences, and trending content using naturalist-generated footage.
Profile optimization: We revamped the bio to highlight key offerings and included clear calls-to-action, supported by a Linktree integration that guided users to the website, bookings, and WhatsApp chat.
Direct lead generation: We implemented WhatsApp integration directly on social media platforms, allowing for immediate customer engagement and data capture.
Brand identity: We established a cohesive brand identity through curated visual and design elements, ensuring consistency across all platforms.
Results
Exponential follower growth: The optimized profile and engaging content resulted in a 43% increase in follower growth and a 500% increase in converting profile visitors to followers.
Surge in engagement: Engagement rates surged by 112%, with over 13 million impressions achieved through diversified content strategies.
Improved lead generation: The WhatsApp integration captured valuable customer data, improving the lead generation process directly through social media channels.
Effective ROI tracking: With the new systems in place, Forsyth Lodge was able to better track and attribute leads, leading to clearer ROI metrics.
Benefits and ROI
Higher visibility: The strategic content plan improved Forsyth Lodge’s visibility across social platforms.
Increased engagement: Engagement rates and overall reach saw significant improvement, with a 112% increase in interactions.
Lead generation: Direct leads from social media were captured through WhatsApp integration, reducing dependency on the website alone.
ROI: Our Social Media Marketing (SMM) strategy led to a 43% growth in followers, a 112% increase in engagement, and better lead generation, positioning Forsyth Lodge for continued success in the eco-tourism market.
BEFORE (Click here)
It was previously observed that the visuals were of poor quality and failed to attract engagement, with few likes and no comments. Additionally, the lack of attractive images may have contributed to the low engagement.
AFTER (Click here)
It has been noted that the quality of content posted has improved significantly. The incorporation of high-quality imaging and relevant hashtags has led to better engagement.
Likes and Comments
BEFORE (Click here)
The team had put in a lot of effort to create high-quality posts that would resonate with their audience, but the initial engagement in terms of likes and comments on the posts was not as frequent as they had hoped. They realized that they needed to make some changes to their content strategy in order to improve engagement.
AFTER (Click here)
The team’s shift towards creating more informative and narrative-based content resulted in a significant improvement in the posts’ quality. By providing valuable information and crafting engaging stories, they established themselves as a credible source of information and connected emotionally with their audience. This led to an increase in likes, comments, and followers, highlighting the importance of creating visually appealing and engaging content.
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