Attract businesses with Local SEO by optimizing your online presence for local search.

27 Jun 2022 | Sales & Marketing

About the author

Hooshang Bakht

Brego Business was started with a mission to make entrepreneurship easy. Our goal is to help business owners grow and scale without having to deal with the day-to-day stress of running a business. We specialize in providing services that help business owners grow their businesses, including search engine marketing (SEM), social media marketing (SMM), LinkedIn marketing, video production, accounts receivable (AR), accounts payable (AP), internal audit, VCFO, and recruitment. We have helped more than 500 brands grow their businesses. We work closely with the clients to understand their unique needs and develop customized strategies that deliver measurable results.

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Attract business with local SEO

You might be curious to know what a local SEO can do to attract new business opportunities. But, before moving to the discussion, it is vital to understand what a Local SEO is and why it is crucial for your business. 

What is Local SEO? 

Local Search Engine Optimisation is a set of practices to optimise your business website to enhance brand awareness, drive more and more traffic towards the website, and generate leads from local searches. Moreover, an online website that is optimised with local SEO can help businesses promote their services and product to potential customers in their locality. Most of the search engines are designed in a way that they can collect and display information in response to local searches. This information may include local content, directories, links, business profile pages, social media pages, citations, and much more.   

What is Local Search?

We’d start this discussion by highlighting some facts about local searches.

  • A study conducted by Google indicates that around 46 percent of searches include local queries. 
  • Nearly half of the customers who perform a local search visit the store between 24-48 hours.
  • Approximately 18% of those who visit stores are likely to purchase on the same day.

Knowing that the benefits of incorporating a local search strategy are manifold, let’s get more insights into “Local Search“. 

Simply put, a local search is a query that aims to find a product within specific demographic regions. For instance, “best restaurants in NYC,” “best men watches in Florida”, and more.

Local searches are performed to seek information about a product. These searches are often driven by an intention to purchase. Local business directories like Yellow Pages used to serve as Local Searches traditionally. 

We hope you will be clear about local searches now. Local search engine optimisation (local SEO) is a practice to strengthen businesses’ online presence with a local presence.

Since local searches are typically performed to purchase, they can help drive customers and increase sales. Let’s get more insights into the significance of local SEO. How it works, and what benefits it might have on your local business.

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The Importance of Local SEO

Local SEO enables you to drive more and more queries for your business or services, even if you don’t have a website. As these queries are from potential users or customers who are particularly looking for products and services similar to what you are offering, the chances are high that these queries will lead to sales. 

The search engines provide links, contact details, or information allied with local physical stores in response to local search intents. Moreover, the local SEO can effectively manipulate the customer’s decisions if they have sufficient relevant information about your business. The more information about your business is available on the web; the more likely potential customers will trust your company. 

The search engines primarily respond against a local search in the local pack, also known as Snack Pack. This pack typically includes the top 3 results which are the most relevant to the user’s query. Most users prefer to click on these top three results shown on the snack pack. Therefore, if your business appears among the top three in the list, there are ample chances that you would get good company leads in that particular business or service category. 

You can enlist your business in Google’s ‘Business Directory’, where you can display vital information allied with your company, including contact number, address, and opening time. 

Attracting Businesses With Local SEO 

Suppose you have a good and effective local SEO strategy. In that case, you can utilise it to attract businesses keen to promote their product or services in a specific area. You can create a business directory that is able to attract a good amount of traffic. But, before moving ahead on discussion, let’s talk about business directories.

What Is A Local Business Directory? 

A business directory is an online place where businesses are listed or registered with their contact details and other information, and this list is organised by category or kind. These directories compile and display vital information about the business included in the directory in an easy-to-understand style. Business directories aim to give users the information that they need to contact, locate, and interact with companies.

How Your Business Directory Can Help Local Businesses? 

Utilise the best proven local SEO practices to generate efficient traffic towards your directory and make sure it gets a large number of visitors daily. You can promote it as a display board where local businesses can showcase their business, services, and products to grab potential customers. 

Moreover, there are a few factors you need to ensure that – 

  • Many businesses can’t afford a website; you can help them by showing their business on top local search results and providing them with a space to update their contact information. 
  • Provide them complete control over their business information to update and edit from time to time. 
  • Allow business owners to monitor their business profile performance and make adjustments to improve it. 
  • Design your business directory so that consumers can find local businesses based on keywords, names, services or products.
  • Make sure customers can see a complete ‘index of businesses by their business category.
  • If you can continue with a rock-solid yet effective local SEO strategy, you can monetise your business directory with premium placements.
  • With your extensive business directory having a well-known domain name, local businesses have the chance to display in top search results.

In today’s digital world, attracting local customers is crucial for businesses to succeed. The competition is fierce, and it’s more important than ever to have a strong local SEO strategy in place to ensure your business can be found online. With the increasing popularity of Local Search Engine Optimization, businesses need to optimize their online presence to reach their target audience effectively.

Local SEO Facts

Before diving into the strategies, it’s essential to understand the basics of Local SEO. Local SEO is the process of optimizing your online presence to attract more local customers. It involves optimizing your website, local listings, and social media profiles to rank higher in local search results.

According to recent research, 46% of all Google searches are looking for local information, and 97% of people learn about a local business online. So, it’s crucial to make sure your business has a strong online presence to attract local customers.

Local SEO Services

Brego Business digital marketing services are helping businesses to achieve their local SEO goals. They have a team of experts who specialize in Local SEO services. Their Local SEO services include optimizing website content, creating local listings, and optimizing social media profiles.

Their team creates and optimizes Google My Business listings, which is one of the most critical factors in local search rankings. They also optimize your website content to include location-specific keywords, which help improve local search rankings.

Local SEO Strategy

A well-planned local SEO strategy is vital to attract local customers. Brego Business work with businesses to develop a personalized local SEO strategy that aligns with their goals.Their team begins by conducting extensive research to identify the target audience and the competition. They then create a custom local SEO plan that includes on-page optimization, link building, and local content creation.

With the increasing importance of voice search, they also optimize businesses for voice search. They ensure businesses can be found by voice search devices like Amazon Alexa, Google Home, and Apple HomePod.

Final Thoughts 

 A business directory provides free exposure for businesses, increases brand awareness, and exposes companies to a larger audience using different practices of local SEO services. Business directories offer a low-cost and effective alternative to reach potential customers, saving businesses from spending money on expensive marketing and advertising campaigns. Therefore, promote your directory as an e-display board where local companies can display their offerings, contact details and other essential information.

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Frequently asked questions

What is Local Search Engine Optimisation (SEO)?

Local SEO is a type of search engine optimization that focuses on optimizing a website's content and online presence to attract customers in a specific geographic location.

What are some local SEO facts that business owners should know?

Local SEO has become increasingly important in recent years as more people are using search engines to find businesses near them. According to Google, 46% of all searches have local intent, and 72% of consumers who search for a local business visit a store within 5 miles of their current location.

What local SEO services does Brego Business offer?

Brego Business offer a range of local SEO services, including optimizing your website for local search terms, creating local business listings, managing your online reputation, and providing local link building strategies.

How can Brego Business help me attract local customers?

Brego Business can help you attract local customers by optimizing your website and online presence to rank higher in local search results. This includes creating local business listings, optimizing your website for local keywords, and building local links.

What is a local SEO strategy, and why is it important?

A local SEO strategy is a plan for optimizing your website and online presence to attract local customers. This includes optimizing your website for local keywords, creating local business listings, and building local links. A local SEO strategy is important because it can help your business rank higher in local search results and attract more local customers.

How long does it take to see results from local SEO services?

The time it takes to see results from local SEO services can vary depending on a number of factors, including the competitiveness of your industry and the current state of your online presence. In general, you should start to see improvements in your local search rankings within 3-6 months of starting a local SEO campaign.

How much do local SEO services cost?

The cost of local SEO services can vary depending on the scope of the project and the level of competition in your industry. At Brego Business, we offer a range of local SEO packages to fit your budget and needs.

How can I measure the success of my local SEO campaign?

You can measure the success of your local SEO campaign by tracking your website's search rankings for local keywords, monitoring your website traffic from local search sources, and tracking the number of leads and sales generated from local search sources.

What sets Brego Business's local SEO services apart from the competition?

At Brego Business, we have a team of experienced local SEO experts who stay up-to-date on the latest local SEO trends and best practices. We also take a customized approach to each client's local SEO campaign, tailoring our services to fit their unique needs and goals.

How can I get started with Brego Business's local SEO services?

To get started with Brego Business's local SEO services, simply contact us for a free consultation. We'll evaluate your current online presence and discuss your goals for attracting more local customers. From there, we'll create a customized local SEO strategy to help you achieve those goals.

As a business owner, you want to attract local customers who are likely to use your products or services. One effective way to do this is through Local Search Engine Optimization (SEO). By optimizing your website and online presence for local searches, you can improve your visibility and attract more relevant traffic to your site.

Here are some local SEO facts to consider:

  • 46% of all Google searches are for local businesses
  • 72% of consumers who perform a local search visit a store within five miles of their location
  • 50% of local mobile searches lead to a store visit within one day

To implement a successful local SEO strategy, it’s important to work with a knowledgeable digital marketing agency that offers local SEO services. Brego Business Digital Marketing is one such agency that helps businesses attract local customers through their effective local SEO strategies.

Their local SEO services include:

  • Optimizing your website for local keywords
  • Creating and managing your Google My Business page
  • Building local citations and backlinks
  • Creating local content and optimizing it for search engines
  • Conducting local keyword research

By partnering with Brego Business Digital Marketing, businesses can increase their online visibility and attract more local customers. Don’t miss out on the opportunity to reach your local audience – invest in local SEO today!

If you're interested in learning more about Brego Business Digital Marketing's local SEO services and how they can help your business grow, please don't hesitate to contact them today.

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