Digital marketing is no longer optional

27 Jun 2022 | Sales & Marketing

About the author

Hooshang Bakht

Brego Business was started with a mission to make entrepreneurship easy. Our goal is to help business owners grow and scale without having to deal with the day-to-day stress of running a business. We specialize in providing services that help business owners grow their businesses, including search engine marketing (SEM), social media marketing (SMM), LinkedIn marketing, video production, accounts receivable (AR), accounts payable (AP), internal audit, VCFO, and recruitment. We have helped more than 500 brands grow their businesses. We work closely with the clients to understand their unique needs and develop customized strategies that deliver measurable results.

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importance of digital marketing

Digital marketing is the essential factor that takes the very first preference when you are looking to grow your business through different marketing channels, whether online or offline. In the last few years, online sales, purchases, and other transactions have become common and an everyday act that you sometimes do automatically.  Having an online presence and transacting online on a daily basis has become an integral part of our life. It is also one of the main reasons that testify to the importance of digital marketing. 

Online or digital marketing is not about a singular mode of activity that comes under the marketing strategy for businesses to achieve immense growth. Marketing and for that purpose, digital marketing is all about setting a proper strategy. And here the importance of digital marketing strategy comes at the forefront. It requires you to set your budget, figure out your target audience and the online channels that you would like to use, and engage your audience.

Moving ahead, let’s go and understand the reason behind the statement of “why your business will fail without digital marketing”. For that, we need to know more about the meaning of digital marketing. Digital marketing in simple words means, promoting your business, products, and services with the use of multiple online marketing techniques. Digital marketing is a boon for all who want a great connection with their targeted audiences anywhere around the world. It is all possible through different channels of digital marketing that include using social media channels and still effective email marketing campaigns. 

Digital marketing is the cornerstone of modern business promotion. Unlike traditional methods, digital marketing allows you to engage with your audience remotely, and can connect you with exponentially more potential customers than physical methods would achieve. By promoting your brand online, you can reach audiences worldwide and do it all from the comfort of your own space.

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This is what makes digital marketing so essential for businesses today. In fact, it’s hard to imagine a business surviving without digital marketing. Here are some reasons why digital marketing is so important for the success of a business without digital marketing:

  • Without digital marketing, your business may never reach its full potential customer base
  • Traditional methods of advertising are expensive and limited in their reach
  • With digital marketing, you can track your campaigns and adjust your strategies accordingly for better results
  • Digital marketing can help you stay ahead of the competition by allowing you to target specific audiences with personalized content
  • In the age of technology, customers expect to engage with businesses online, and not having a digital presence can make your business seem outdated and irrelevant
  • Without digital marketing, your business risks becoming invisible to potential customers who rely on online research to make purchasing decisions.

Digital Marketing is Cost-effective over Other Marketing Techniques

This is simply understandable that small businesses don’t have enough budget for promotion. You can safely presume that since they have just started the business set-up, so they look for smart promotional techniques that fit their limited budget. If you are a small business owner or have just started a business, you do not have to compromise on business promotion and marketing activities. Digital marketing is an affordable marketing technique that you can opt for your business. This is due to the ease of getting digital marketing tools within a limited budget. It simply shows the Importance of digital marketing for small businesses.  However, digital marketing is also an effective and smarter marketing solution for established businesses having a higher marketing budget.  

Increased Revenue Generation

Digital marketing is a cost-effective solution and also has a far and wide reach. If you want to connect with a wide range of audiences, it is possible with the help of digital marketing. If you only want to target a specific audience, it is also possible with the help of digital marketing only. Ultimately, you reach more customers within a limited budget and convert users to customers. This leads to a higher ROI and increased revenue generation for your business that would be impossible to achieve with traditional marketing channels.  

Target Mobile Devices and Increased Audience Through Digital Marketing

Most of the web traffic has shifted to mobile devices due to low internet cost and high internet connectivity in our country. Mobile devices are ubiquitous now, with nearly everyone sporting a multi-media and web-enabled device. Most of the streaming, shopping, and financial transactions are being done mobile-only. If you want to stay ahead of the competition, it’s crucial to understand that you can’t run a business without digital marketing in this digital age. The importance of digital marketing for the success of a business is paramount if you consider the amount of web traffic that is going through mobile devices. Not having a digital marketing strategy that targets the mobile-based audience means losing out on a massive consumer base. It’s important to hire digital marketing experts who can create a curated marketing strategy aligned with your business goals specifically for mobile penetration. With digital marketing, you can target potential customers using mobile devices and convert them into valuable returning customers.

Digital marketing is an Easy Fit for Any part of Business Promotion

Digital marketing is not a one size fits all approach. It can be customized and curated as per different business needs. You don’t need to follow a pre-made strategy that doesn’t suit your business. According to your business needs, the promotional activities will be planned and executed. As per your business needs, you will be offered a specific flow and design of digital marketing. The importance of digital marketing strategy lies in the fact that it is a customizable and flexible process that will suit your marketing needs. Website optimization, SEO planning, digital campaigns, and all other tools and techniques will be executed when and where required. The digital marketing experts keep abreast of the changes and innovations that happen in the digital world and help you create a digital marketing strategy that will keep you ahead of the competition. 

You can Connect with Your Targeted Audience 24/7 Worldwide

Today, when the world is turning into a global village, your online presence is more important than your physical presence. With the right digital marketing techniques, you can connect with your target audience all over the world. With the right digital marketing techniques and other tools, you can arrange to send your messages at the optimum time when your potential customer is most active and more malleable to receive your messages. You can also answer the questions and queries put forward by your customers at any time of the day through chatbots and online FAQs that are a part of your digital marketing strategy. In summary, we can say that an effective digital marketing strategy lets you connect with your target audience 24 hours a day, 7 days a week, and for the full 12 months. This fact also proves the importance of digital marketing for the success of a business.

Digital Marketing Ensures Higher Returns

Getting ahead of the competition, generating higher revenues and profit margins are the main reasons behind operating a business enterprise. Better returns are ensured if you understand the importance of digital marketing for small businesses and apply it to your marketing needs. What you need to do is always keep track of your progress and test the effectiveness of your digital marketing strategy. The best part about it is that you get instant results and feedback that is not possible with the traditional forms of marketing. With the traditional forms of marketing, you can only discern what went wrong as you get the feedback much later. With digital marketing, you can quickly modify and alter your campaigns, kill the underperforming ones and invest more in the performing campaigns. This ensures you get more traffic, positive responses, and increased conversions thus getting a high return on investment. 

Tips for an Effective Digital Marketing Strategy 

  1. Make your website navigation and interface easy, quick, and smooth so the users can visit and browse your website smoothly. 
  2. Include social media platforms in your digital marketing strategy. It is better to focus on one or two media platforms that your target audience hangs out, rather than stretching yourself thin on several different platforms. 
  3. Get the services of SEO and digital marketing companies and experts to achieve the goals and outcomes desired for your business. 
  4. Always monitor the reputation of the brand and business in the digital market. 
  5. Try to understand the marketing needs and requirements for your business promotion so you can opt for the right technique. 


So, these are some of the reasons for the importance of digital marketing for your business growth that also explain “why your business will fail without digital marketing”. We confess this article has more to do with the benefits of digital marketing than the title that was a great way to catch your attention. The title also proves the effectiveness of SEO and digital marketing strategy as you were attracted by the catchy title that led to you reading this piece. So, get in touch with an expert now or better still contact us for all your digital marketing needs

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Frequently asked questions

Can my business survive without digital marketing?

Yes, it is possible for a business to survive without digital marketing. However, it will have limited reach and growth potential in comparison to businesses that utilize digital marketing strategies.

What is digital marketing, and why is it important for businesses?

Digital marketing is the promotion of products or services using digital channels such as search engines, social media, email, and mobile apps. It is important for businesses as it allows them to reach a wider audience, increase brand awareness, and drive sales.

Can I build a brand without digital marketing?

Yes, it is possible to build a brand without digital marketing. However, it will be a slower process, and the reach of the brand will be limited.

What are the benefits of digital marketing for small businesses?

Digital marketing provides small businesses with an affordable and effective way to reach a large audience. It can help increase brand awareness, generate leads, and drive sales.

Can digital marketing help me increase customer engagement?

Yes, digital marketing can help increase customer engagement through various channels such as social media, email, and chatbots.

How can I get started with digital marketing for my business?

You can start by creating a website, setting up social media accounts, and creating content such as blog posts and videos. You can also explore paid advertising options such as Google Ads and Facebook Ads.

How much should I budget for digital marketing?

The budget for digital marketing varies depending on the business size, goals, and industry. It is recommended to start small and gradually increase the budget as you see results.

Can digital marketing help me compete with larger businesses?

Yes, digital marketing can help smaller businesses compete with larger businesses by allowing them to reach a wider audience and target specific niches.

What are some common digital marketing strategies?

Common digital marketing strategies include search engine optimization (SEO), social media marketing, email marketing, content marketing, and paid advertising.

How can I measure the effectiveness of my digital marketing efforts?

You can measure the effectiveness of your digital marketing efforts through various metrics such as website traffic, engagement rates, conversion rates, and sales. Tools such as Google Analytics and social media analytics can help you track these metrics.