Embracing the Hybrid Workforce: A New Normal in the Making

27 Jun 2022 | Business & Strategy

About the author

Hooshang Bakht

Brego Business was started with a mission to make entrepreneurship easy. Our goal is to help business owners grow and scale without having to deal with the day-to-day stress of running a business. We specialize in providing services that help business owners grow their businesses, including search engine marketing (SEM), social media marketing (SMM), LinkedIn marketing, video production, accounts receivable (AR), accounts payable (AP), internal audit, VCFO, and recruitment. We have helped more than 500 brands grow their businesses. We work closely with the clients to understand their unique needs and develop customized strategies that deliver measurable results.

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Hybrid Working

Isn’t it intriguing to see how a crisis can change people’s perspectives on the issues that develop as a result of it? A very recent example is a large-scale social experiment in hybrid working due to the pandemic. This has certainly created a debate across companies about what this means for working conditions in the wake of the Covid-19 outbreak.

For example,  Goldman Sachs and JP Morgan believe that work is best done in the office (or at a client’s office), and their CEOs have requested that employees should return to their offices. Additionally, as per a recent Accenture survey, over 80% of financial services executives want their employees back in the office. Once offices open in the coming months, India Inc wants to adopt a long-term or permanent hybrid working style, since prolonged remote working has begun to take a toll on staff due to blurring of work-life boundaries and rising fatigue levels. According to a recent poll conducted by Economic Times, 35-60 percent of the white-collar workforce is working on plans to implement permanent hybrid working – when employees go to the office some days and work remotely the rest of the time.

Employer and employee expectations on hybrid working appear to be out of whack, possibly more so in some industries than others.

Who stands to gain the most from the hybrid working?

Many ‘field workers’ never had the opportunity to work from home during the pandemic. And the debate concerning the concept of hybrid working being only applicable to specific categories of workers- remains a pertinent question?

According to the latest Labour Force Survey and Business Insights Survey, those who had the most opportunities to engage in hybrid working from home were the highest paid, better qualified, higher-skilled, and those located in bigger cities and the metros. Hybrid working can be viewed as a wealthy person’s problem, and the ability to do so further highlights labor market inequities.

What Kind Of Flexible Working Arrangement Should You Use?

For several years, hybrid working from home as a kind of Flexi-working has been at 4.5 percent of the workforce, up from 1.7 percent in 1981. After the epidemic, this increased to 43 percent in April 2020 but dropped to 36 percent once lock-down was lifted in Nov-Dec 2020.

Everyone is wondering whether a hybrid of 3 days in the office and 2 days at home or 2 days in the office and 3 days at home will work.

Senior leadership perspectives are significant while we debate on the pros and cons of hybrid working and how it will shape the future workforce. Many industry leaders on one side of the debate feel that allowing more people to work from home will hinder collaboration, creativity, and, perhaps most intriguingly, the “apprenticeship” model. 

On the other hand, several senior leaders believe that hybrid working from home, hot-desking in a smaller office, and co-working in shared office spaces save money while still allowing teams to collaborate in person and hold on-site customer meetings.

This paradigm of employee control has been firmly embedded, and removing it could jeopardize the company’s business model.

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Hybrid Is The Way Of The Future

The modern office was built with productivity in mind. The Covid-19 pandemic, on the other hand, caused a significant change away from this idea. Almost overnight, production was pushed aside in favor of safety. In what was the greatest experiment in hybrid working from home in human history, cubicles and cabins gave place to kitchen tables and bedrooms as corporations closed their offices to safeguard their staff.

However, even as workplaces prepare to reopen, the pandemic is far from over. Many people are still unvaccinated. People, such as the elderly and those with chronic illnesses,will continue to engage in hybrid working from home for the foreseeable future, if not permanently. The post-pandemic workplace will be defined by increased worker protection driven by hybrid workforce models that accommodate both the physical and digital worlds..

Technology Has The Potential To Facilitate Transformation

Flexible work alternatives in a hybrid workplace will allow some employees to continue working remotely while others might choose to work in the office or commute between the two.

In addition, the post-Covid office will need to be renovated with safety and hygiene in mind. These are unquestionably significant developments. But, just as technology allowed the world to function despite physical limitations, it now provides companies with the tools they need to make the shift to a hybrid future.

To ensure the success of hybrid working from home schemes, a range of options needs to be considered. The greatest problem in the digital workplace is the human impact. Building new relationships, improving work culture, and providing workspace improvements in response to changing people’s wants are all part of this process. To embrace efficient, intuitive, and secure digital tools, a new work environment will demand the implementation of the appropriate infrastructure and technology. The office redesign will necessitate the creation of new physical and virtual collaboration zones, including VR, AR, and MR-enabled zones, and the implementation of integrated workplace management platforms and effective desktop solutions.

Collaboration And Productivity

 The obligation of guaranteeing openness comes with having a distributed staff, which has become more prevalent with the rise of hybrid working from home.Business software helps teams to keep track of their schedules and reservations in one spot. This promotes better collaboration among coworkers and allows them to manage their calendars to maximize the few days they do come to work.

It could have been tempting to imagine that digital transformation was years distant before 2020. This fallacy has been debunked by the Covid-19 epidemic. As businesses reopen offices, they must find a way to strike a balance between the digital world and the physical world.

Investing in one’s business during a recession, according to history, ensures that it will thrive when the tide turns, especially in the current climate of hybrid working from home. This is clearly such a time. And as quoted by President Theodore Roosevelt- “In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing,”- There is no better time to act than now.


Organizations will need to go digital to grow in this future work model, particularly with the rise of hybrid working from home. Employees need to be kept at the core of the future-focused strategy with technology moving at a rapid pace and scaled-up innovation. Companies that are already using these value drivers are going to prove themselves more robust and adapting while incorporating new work culture and beyond.

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Frequently asked questions

What is hybrid working, and how does it differ from traditional office-based work?

Hybrid working is a work arrangement where employees split their time between working from home and the office. This differs from traditional office-based work where employees typically work from the office full-time.

Can employees work from home part-time under a hybrid working arrangement?

Yes, employees can work from home part-time under a hybrid working arrangement.

Are there any specific tools or technologies required for hybrid working?

Yes, certain tools and technologies are necessary for hybrid working, such as video conferencing software, project management tools, and secure file-sharing platforms.

What are some challenges of hybrid working, and how can they be overcome?

One challenge of hybrid working is that it can lead to feelings of isolation or disconnection from the workplace. To overcome this, companies can encourage regular check-ins and team-building activities for remote workers.

Is it possible for employees to switch between working from home and the office under a hybrid working arrangement?

Yes, employees can switch between working from home and the office under a hybrid working arrangement.

What are the benefits of hybrid working, both for employees and employers?

The benefits of hybrid working for employees include greater flexibility, improved work-life balance, and reduced commuting time. The benefits for employers include increased productivity, reduced costs, and improved employee retention.

How can organizations ensure fair treatment for all employees under a hybrid working model?

Organizations can ensure fair treatment for all employees under a hybrid working model by establishing clear policies and guidelines that apply equally to all employees.

What measures can be taken to ensure that employees remain engaged and motivated in a hybrid working environment?

Measures such as regular check-ins, team-building activities, and clear communication can help ensure that employees remain engaged and motivated in a hybrid working environment.

What steps can employees take to manage their time effectively when working from home as part of a hybrid working model?

Employees can manage their time effectively when working from home by setting clear boundaries, establishing a routine, and minimizing distractions.

How can organizations ensure that the health and wellbeing of their employees are not compromised by hybrid working arrangements?

Organizations can ensure that the health and wellbeing of their employees are not compromised by hybrid working arrangements by providing resources such as mental health support, ergonomic equipment, and flexible schedules.

Hybrid working, which combines in-person office work with remote work from home, has gained significant popularity in recent years. The COVID-19 pandemic has accelerated this trend, with many companies adopting hybrid working to keep their employees safe and productive. However, hybrid working is not just a temporary solution to a crisis; it's becoming the new normal. Here are some reasons why hybrid working will continue to be a prevalent work model in the future:

  • Increased flexibility: Hybrid working allows employees to have more flexibility in their work schedules, which can lead to a better work-life balance and increased job satisfaction.
  • Cost savings: Hybrid working can help companies save money on real estate costs, office expenses, and other overhead expenses.
  • Increased productivity: Studies show that employees who work from home are more productive than those who work in an office.
  • Expanded talent pool: Hybrid working allows companies to hire the best talent from anywhere in the world, not just in their local area.

At Brego Business Digital Marketing Services, we understand the benefits of hybrid working and how it can positively impact a company's growth and success. We help our clients adopt and implement hybrid working policies that align with their business goals and objectives.

Our team of experienced professionals provides comprehensive digital marketing services, including content marketing, search engine optimization, social media marketing, and email marketing, to help companies increase their online visibility and reach their target audience.

We also offer training and consulting services to help companies develop effective remote work policies and best practices to ensure employee productivity, collaboration, and engagement. With our help, companies can successfully navigate the challenges and opportunities of hybrid working and thrive in the new normal.

If you're interested in learning more about hybrid working and how it can benefit your company, contact Brego Business Digital Marketing Services today. Our team is here to help you achieve your business goals and succeed in the future of work.

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