Netflix’s competition struggle – Part 2: Analyzing the challenges

27 Jun 2022 | Business & Strategy

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Hooshang Bakht

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Is Netflix Struggling With The Competition? – Part 1

Welcome to Part 2! Read on to find out who Netflix’s biggest competitors are, what they bring to the party, and what Netflix can do to survive, or even win, the Streaming Wars.

Here is a breakdown of what Netflix’s biggest competitors have, and how they are leveraging it:

Netflix Vs. Amazon

Amazon Prime Video is Netflix’s greatest competitor, with a gross revenue of $25.21 billion. Amazon Prime Video is the ideal online convenience and value offer. For medium and upper-class consumers (equally split between genders) with home computers or intelligent devices aged 18-44, it provides competitive personalised content based on language and regional preferences. While Amazon concentrates mostly on regional TV shows, Netflix offers a large library of worldwide and original films. In addition, despite having a Prime membership, Amazon requires you to pay to watch certain movies. Netflix restricts the quantity of offline downloads and account sharing, but Amazon does not.

Netflix Vs. Disney+

With $17 billion in annual revenue, Disney+ is another significant Netflix competitors. Regardless of the numerous choices available, Disney+ appeals to people’s emotional quotients and binds them to the brand. The programming on Disney Plus is currently aimed towards children aged 3 to 17 and their families, as well as older audiences. Netflix offers everything but the nostalgic recall of great tales and movies. Disney also owns some of the top movie franchises like the Marvel Cinematic Universe, and earns a lot of its revenue from movies like Star Wars, Ice Age, X-Men, Lion King, and Jungle Book, etc.

Netflix Vs. YouTube

With yearly revenues of $19.8 billion, another Netflix competitors, YoutubeTV, is putting up a fight. Users of Youtube TV have access to over one billion videos. It allows the user to view their favourite episodes as soon as they air, as well as record them for free. It caters to people aged 18 to 49 and provides them with a variety of television channels, unique programming, and on-demand movies. Netflix has a large selection of movies, including its own exclusives, but it does not offer the ability to broadcast or record live television and is primarily targeted at adults aged 18 to 34.

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Netflix Vs. HBO

HBO Max is emerging as one of the top Netflix competitors in the streaming industry. With 69.4 million customers, a global reach comprising 51 countries, and annual earnings of $6.8 billion, it is well-positioned to challenge Netflix’s market dominance in the coming years.

One of the key factors that sets HBO Max apart from Netflix is its target audience. While Netflix primarily caters to people between the ages of 18 and 34, HBO Max targets older Gen X and Millennials between the ages of 25 and 44. This difference in target audience could help HBO

Max carve out a unique niche in the streaming market.In terms of subscription options, HBO Max takes a different approach than Netflix. While Netflix has basic, standard, and premium subscription levels, HBO Max offers just one subscription package that falls in between the basic and premium plans of Netflix in terms of pricing.


HBO Max also has some significant advantages in terms of content. The platform boasts some big movie franchises in its bag, such as Harry Potter, Lord of the Rings, Scooby-Doo, and more. This could be a major draw for fans of these franchises who are looking for a streaming platform that offers all of their favorite movies in one place.

Overall, HBO Max is a formidable player in the streaming market and one of the top Netflix competitors to watch out for. With its unique target audience, pricing model, and content offerings, it is well-positioned to challenge Netflix’s dominance in the years to come.

Netflix Vs. Hulu

Hulu is a major player in the streaming industry and one of the top Netflix competitors. The platform has an impressive list of original content that adds $3.5 billion to its revenue each year. One of the key advantages that Hulu has over Netflix is that it offers 4K material as part of its basic subscription, whereas Netflix only offers 4K as part of its premium subscription.

Another difference between Hulu and Netflix is their approach to advertisements. While Netflix is entirely ad-free, even for its premium subscribers, Hulu includes advertisements even for its ad-free membership option. Additionally, Hulu only permits offline downloads with its ad-free premium plans, whereas Netflix allows downloads with any subscription tier.


In addition to competition from Hulu, Netflix is facing increasing competition from other major players in the industry, such as HBO and Disney. Both companies have pulled back contracts to air their shows on Netflix, which has had a significant impact on Netflix’s traffic. While Disney is releasing this content on its own platform, Disney+, there are still speculations about HBO’s plans.


Overall, as the streaming industry continues to grow and evolve, there are many Netflix competitors emerging, each with their unique strengths and weaknesses. From Hulu to HBO and Disney, these competitors are challenging Netflix’s market dominance and pushing the industry to new heights.

How will Netflix protect its throne?

In the rapidly evolving streaming industry, Netflix competitors are emerging from all corners, including major players like Amazon. Amazon has been generating a wide range of content, including several of its own original shows, and is likely to be one of Netflix’s most potent adversaries in the future. Like Netflix, Amazon has created highly lauded series, such as “Transparent,” and is unconcerned about the traditional cable bundle. Moreover, Amazon generates income in excess of $100 billion, a figure that neither traditional networks nor Netflix can match. In a head-to-head confrontation, Netflix will be outgunned by Amazon, despite its sizable war chest when compared to other networks.


Netflix is counting on its “unprecedented size” to preserve its dominance and start producing huge profits, according to industry experts. To this end, the company recently unveiled an initiative to build a global network, which was showcased at the Consumer Electronics Show in January. However, regardless of how Netflix’s stock fares in the short term, the company must pursue a range of different strategies to stay ahead of its Netflix competitors in the streaming wars. In the upcoming sections, we will take a closer look at some of these strategies.

Invest in new original content

Netflix’s economic model is primarily reliant on attracting new customers, who pay $9.99, $15.49, or $19.99 per month, up from $8.99, $13.99, or $17.99 per month last year, depending on the plan they choose.

Popular shows like “House of Cards,” “Bridgerton,” “Squid Game,” and “The Queen’s Gambit” have influenced popular culture, and Netflix desperately needs more hits like those to stand out in a saturated market, especially with competitors removing their own original content from the Netflix platform.

We also think it’s odd that Netflix hasn’t started broadcasting live sports, which is another wonderful way to draw in large and loyal audiences.

Its international expansion

Another path forward for Netflix could be ongoing expansion in overseas areas, especially when you consider how many people around the world still lack internet access.

Areas like Asia Pacific, Latin America, and EMEA present a huge opportunity for Netflix, especially as the company is facing increasing competition domestically.

Marketing Netflix’s original content to a global audience is one way the company can attract these international users. Shows like Squid Games, Money Heist, and Lupin may do wonders in other geographies, and these shows are already on the platform!

Netflix, however, will need to reconsider a few things and adapt to the changing tide. “Netflix is the king of invention, technology, and spin,” says Stephan Paternot, the co-founder and CEO of Slated, an online film funding marketplace. “They’ll be able to withstand the impending storm, but it won’t be pleasant.” Competitive services that come online over the next couple of years will very probably influence their subscriber growth, resulting in a significant drag on their stock price and the cost of the debt they’ve accumulated.”

3 learnings every business should take from Netflix’s journey

Because history repeats itself, keep in mind that whatever is occurring to a company now has either happened to the same company before or has happened to another company in a different domain. In this case, the 2007 equation between Netflix and Blockbuster is very similar to the 2021 equation between Netflix, Disney and the rest. These kinds of parallels will provide you a lot of insights into your company’s future prospects, and possible investment opportunities as well.

Even large corporations, such as Netflix, can experience vulnerabilities from time to time. And if you pay attention to how they react to it, you may be able to predict a company’s growth or decline long before it occurs.The business ecosystem of the twenty-first century is becoming increasingly complex, with e-commerce enterprises now competing with entertainment companies. However, the nature of these strategic collaborations will create new strengths and vulnerabilities, and because all of this information is publicly available on the internet, it gives us the capacity to examine market nuances that only a few people can comprehend.Will Netflix regain its mojo? It very certainly could, and possibly by the time the third season of Squid Game forces us to renew our subscription. But, it might potentially be so enormous that it doesn’t require the zeitgeist in the first place. Even if Netflix loses its mojo forever, there is a decent road map for how it can continue to dominate.

I’d say that, while Netflix is getting closer to filling the void left by CBS during the golden age of broadcast television. It appears to be the genuine heir to the throne, with a massive, devoted viewership. In the streaming wars, relevance will be a constant battle, but it will ultimately come down to who has the most viewers.

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Frequently asked questions

Who are the main competitors of Netflix?

The main competitors of Netflix are Amazon Prime Video, Hulu, Disney+, HBO Max, and Apple TV+.

How does Netflix compare to its competitors in terms of pricing?

Netflix offers three pricing tiers ranging from $8.99 to $17.99 per month, which is comparable to its competitors' pricing. However, Amazon Prime Video offers lower pricing options for those who have a Prime membership.

How does Netflix compare to its competitors in terms of content?

Netflix offers a vast selection of original and licensed content across a variety of genres, which is one of its biggest strengths. However, its competitors have also been investing heavily in original content, such as Disney+'s Marvel and Star Wars series and Amazon Prime Video's Jack Ryan.

Is Netflix struggling due to increased competition?

While Netflix faces increased competition, it is still a dominant player in the streaming market with over 200 million subscribers worldwide. However, competition has forced Netflix to continue investing in new content and features to stay ahead.

What sets Netflix apart from its competitors?

One thing that sets Netflix apart from its competitors is its extensive selection of original content, which is exclusive to the platform. Additionally, Netflix has a strong recommendation algorithm that helps users discover new content they may enjoy.

How does Amazon Prime Video compare to Netflix?

Amazon Prime Video offers a similar selection of content as Netflix, but with the added benefit of access to other Amazon Prime features, such as free shipping and exclusive discounts.

How does Netflix compare to Disney+?

Disney+ has a more limited selection of content compared to Netflix, but it offers access to popular franchises such as Marvel and Star Wars. Additionally, Disney+ has a family-friendly focus that may appeal to a different audience than Netflix.

How does Hulu compare to Netflix?

Hulu offers a selection of original and licensed content, but with a focus on current and popular TV shows. Additionally, Hulu offers a live TV streaming option, which sets it apart from Netflix.

Does Netflix have any plans to stay ahead of its competitors?

Netflix has plans to continue investing in original content and expanding its offerings. Additionally, Netflix has been experimenting with new features such as "N-Plus," which would offer additional behind-the-scenes content and interactive features for subscribers.

How does Netflix's future look in the face of increased competition?

While Netflix faces increased competition, it has shown resilience in the past and has continued to grow its subscriber base. However, the streaming market is constantly evolving, and Netflix will need to continue adapting and innovating to stay ahead of its competitors.