Maximizing SEO with Low Hanging Keywords: A Strategy You Can’t Miss.

27 Jun 2022 | Sales & Marketing, Small Business Stories - Brego Business

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Hooshang Bakht

Brego Business was started with a mission to make entrepreneurship easy. Our goal is to help business owners grow and scale without having to deal with the day-to-day stress of running a business. We specialize in providing services that help business owners grow their businesses, including search engine marketing (SEM), social media marketing (SMM), LinkedIn marketing, video production, accounts receivable (AR), accounts payable (AP), internal audit, VCFO, and recruitment. We have helped more than 500 brands grow their businesses. We work closely with the clients to understand their unique needs and develop customized strategies that deliver measurable results.

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Low Hanking Keywords

Driving traffic to your pages is one of the most crucial parts of owning a website. It usually starts with finding the industry-specific keywords to optimize your content and bring in the organic traffic. What begins with a simple effort on the part of the search engine optimization goes on to building a comprehensive SEO strategy to get on the sweet spot of the search engine results pages, popularly known as SERPs.Once you’re done with the technical SEO of your website, it’s time to take the next step towards identifying low-hanging keywords. The first phase of your website efforts involves:

  • Listing your keywords.
  • Creating appropriate backlinks.
  • Producing a lot of relevant content.
  • Optimizing it for your industry-specific keywords.
  • Working on social media.
  • Branding.

However, it all comes down to enhancing your SEO targeting efforts in the long run. Whether it’s your first website or you’ve been working on your pages for long enough, it’s imperative to remember that SEO strategy is not a one-time effort. You’ll have to go back and review your keywords now and then as well as monitor the impressions you’re receiving from them.Once you start to do this, you start digging into those keywords that are less competitive and easier to rank for in the long run. Chances are you’re already ranking for them on page 2 or 3 on Google. That’s the low-hanging fruit we’re talking about! Wondering how to use them to maximize your website efforts? Here’s everything you need to know-

What Exactly are Low-Hanging Keywords?

Low-hanging keywords are an essential part of an effective SEO strategy to attract organic traffic to your website. Usually appearing on the second or third page of Google, or even the bottom of the first page, these keywords may not have high search volume but can attract the right audience due to lower competition. They present an excellent opportunity for your website, especially if Google already likes your content and your competitors aren’t ranking for them. So incorporating low-hanging keywords into your SEO strategy can be a smart move for improving your website’s visibility and attracting more targeted organic traffic.

These keywords can help you make the most of your traffic because most competitors generally overlook them. So, if the search query consists of short-tail keywords, you might as well find yourself driving a lot of traffic without any of your rivals trying to outrank you. The only challenge is to realize these keywords for your brand. Because once you do, you open a massive door to conversions as well. That’s because if your reader comes looking for a long-tail keyword and finds a precise match in your content, they’ve probably found what they came seeking on the Internet.

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How to Determine Your Low Hanging Keywords?

Your SEO strategy starts with keyword research, which is essential to drive organic traffic to your website. A keyword research tool can be very helpful, and the best tools to use are Google Search Console and Ubersuggest. To get started with Search Console, simply sign in with your Gmail account and link your domain to the console. Once you’re in, you’ll find several tabs that can help you discover various elements of your website. To start researching your keywords and understanding your total clicks, impressions, average click-through rate, and search position for organic traffic, click on the ‘Performance’ tab

You will receive a list of all your pages on your dashboard. To investigate a specific page, click on it. While this will give you the engagement details of your page, you can know the keywords that were used to find the page when you head back to the ‘Queries’ section. Ideally, you should be looking at the keywords that rank from 5 to 15. At the same time, look for phrases that are deeper on the SERP pages. Remember that low-hanging keywords cannot be found out by simply looking at the highest impression garnering phrases for your website. You need to look at other parameters such as the competitiveness of a phrase as well as the current ranking.

Selecting the Best out of the Rest

As you discover your low-hanging keywords, it is essential you also know which ones to prioritize. Make sure you consider the following factors-

Keyword and Ranking Intent

If you’re ranking on pages 2 or 3 on Google for a keyword whose intent does not match with your page, it probably won’t bring a lot of good for your brand. Remember to understand the intent before listing down your best low-hanging keywords.

Adequate Impressions

Depending upon the nature of your business and website, you need to find those keywords that have a good level of impression. If your website is getting 1000 visitors per month, 100 of which are coming from a keyword X, try targeting it.

Improvement on the Ranking

The pages that you are ranking for must have room for improvement. That’s how you can devise a strategy to optimize it as per the keywords.

The central idea of an effective SEO strategy is to find those keywords that are garnering high impressions. By clicking on the impressions tab on your performance on the search results page, you will get the pages that have the highest impressions of any kind. This is just one criterion for finding your best low-hanging keywords to include in your SEO strategy. Similarly, look for context and the likelihood of a keyphrase driving impressions on your website. Pick the ones that align with your business motto and incorporate them into your SEO strategy for optimal results.

Integrating Low Hanging Keywords in Your Strategy

There are several ways to implement your low-hanging keywords. No doubt that targeting such niche keywords for a specific range of SERP pages can be a challenging task; it can be accomplished with content optimization.

It’s vital to implement these keywords in almost all necessary aspects of your website to make the most out of them. Statistics suggest that re-publishing a page with as much as 75 percent of new content can help in increasing its ranking from page 7 to page 2 overnight! It’s important to remember that you get a majority of your traffic from older pages, which is why if your content stays evergreen, it attracts even more visitors.

In another research, Hubspot was able to increase their organic traffic nearly by 100 percent and double their leads from older content pages by targeting specific keywords.

To achieve this for your website, here’s what you must start doing with your low hanging keywords-

  • Optimize the H1, H2, and subsequent headings with the newly found keywords
  • Write a follow-up post to a well-ranking article with even precisely targeted keywords
  • Deliver on the expectations of your readers by providing precise answers to long-tail keywords
  • Update your existing pages with fresh statistics and insights
  • If not already, align the sentiment of the page to the search query


SEO can be a tough nut to crack when it comes to generating organic traffic. It’s not something that gives you instant results, but if you’re doing it right, there’s no going back. The only thing you need to focus on while working with low-hanging keywords is consistency. Keep track of your keywords every regularly and make sure you optimize your already published content for these. Remember, the more opportunities you offer a search engine like Google to find you and drive organic traffic to your website, the more likely they will do it.

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Frequently asked questions

What is an SEO strategy and why is it important for my website?

An SEO strategy is a plan to optimize your website for search engines to increase organic traffic and improve search engine rankings. It's important because the majority of online experiences begin with a search engine, and a well-planned SEO strategy can help your website appear higher in search results, making it easier for potential customers to find you.

What are low-hanging keywords in SEO and why are they important?

Low-hanging keywords in SEO are keywords that have low competition and are relatively easy to rank for. They're important because targeting them can help you quickly and easily increase your organic traffic and improve your search engine rankings. By targeting low-hanging keywords, you can get quick wins that can build momentum for your overall SEO strategy.

How do I find low-hanging keywords?

You can find low-hanging keywords by using keyword research tools, analyzing competitor websites, and looking for long-tail keywords.

Why is organic traffic important?

Organic traffic is important because it is free and sustainable. Once you have optimized your website for search engines, you can continue to receive traffic without having to pay for advertising.

How do I increase my organic traffic?

You can increase your organic traffic by optimizing your website for search engines, creating high-quality content, building high-quality backlinks, and promoting your website on social media.

What is on-page SEO?

On-page SEO is the practice of optimizing individual web pages to rank higher in search engine results pages and earn more relevant traffic. This includes optimizing page titles, meta descriptions, header tags, and content.

What is off-page SEO?

Off-page SEO is the practice of optimizing external factors that affect a website's search engine rankings. This includes building high-quality backlinks, social media promotion, and other methods of online reputation management.

How long does it take to see results from SEO?

The time it takes to see results from SEO can vary depending on factors such as the competitiveness of the industry and the quality of the website's content and optimization. Generally, it can take several months to see significant results.

What are some common SEO mistakes to avoid?

Some common SEO mistakes to avoid include keyword stuffing, using irrelevant meta tags, not optimizing for mobile devices, and not building high-quality backlinks.

How do I measure the success of my SEO strategy?

You can measure the success of your SEO strategy by tracking metrics such as website traffic, keyword rankings, backlinks, and conversions. These metrics can help you assess the effectiveness of your SEO efforts and make necessary adjustments to your strategy.

Low-hanging keywords are a crucial aspect of an effective SEO strategy that Brego Business Digital Marketing services can help their clients with. Low-hanging keywords are keywords with low competition and high search volume that are relatively easy to rank for, generating significant traffic for businesses. With Brego Business's help, businesses can develop a comprehensive SEO strategy that includes identifying and optimizing for low-hanging keywords, on-page optimization, link building, and content marketing.

By focusing on low-hanging keywords, businesses can attract more organic traffic to their website and increase their revenue. Brego Business Digital Marketing services can help businesses identify these keywords and optimize their website content to rank higher in search engine results pages. By doing so, businesses can improve their online visibility, attract more potential customers to their website, and increase their revenue.

Organic traffic, generated through effective SEO strategies and other digital marketing techniques, can be a game-changer for businesses looking to grow their online presence. By leveraging the power of low-hanging keywords, businesses can rank higher in search engine results pages and attract more organic traffic to their website.

Brego Business Digital Marketing services can help businesses with their SEO strategies, including low-hanging keywords, to help them achieve their online marketing goals. So, if you're looking to improve your website's online visibility, contact Brego Business Digital Marketing services for expert help with low-hanging keywords and other SEO strategies.
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