Unlocking Growth: Powerful Customer Acquisition Hacks for Consumer Startups

27 Jun 2022 | Sales & Marketing, Small Business Stories - Brego Business

About the author

Hooshang Bakht

Brego Business was started with a mission to make entrepreneurship easy. Our goal is to help business owners grow and scale without having to deal with the day-to-day stress of running a business. We specialize in providing services that help business owners grow their businesses, including search engine marketing (SEM), social media marketing (SMM), LinkedIn marketing, video production, accounts receivable (AR), accounts payable (AP), internal audit, VCFO, and recruitment. We have helped more than 500 brands grow their businesses. We work closely with the clients to understand their unique needs and develop customized strategies that deliver measurable results.

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AIDA Model


While the main aim of every business is to sell their product, running ads and asking your customers to buy, buy, buy is absolutely not the way to go. Building a brand will bring in more customers than ads ever could, and an effective way to do this is by using the AIDA model example. Not only will it bring in more customers, but it will also help you, as a business owner, to retain customers longer and build customer loyalty. Here’s where the AIDA model comes into play.

The AIDA Model, representing the Awareness, Interest, Desire, and Action model, is an advertising model that shows business owners a systematic way to build their brand. It helps you, as a business owner, to first, target customers who are not aware of their product and eventually persuade them to take action and buy the product.

There is no longer a consumer-company relationship as social media has been instrumental in achieving the various objectives of AIDA with information added by other customers through social and community networks.

Essentially the AIDA model outlines the evolution of the Customer-Product relationship. This model has shaped ideas for marketing and sales strategies for more than a century. The formula can still be found in current general sales books. In addition to this, AIDA model is also used in Digital Marketing to plan and analyse the effectiveness of such marketing campaigns, and it still provides important information for the analysis of advertising messages. The genius of this simple formula can be found in its flexibility of application in areas other than store-based or stand-alone sales.

A – Awareness

In the first stage of the AIDA model, Attention, the goal is to grab the customer’s attention and create awareness about the product. This is achieved through advertising and other marketing techniques that highlight the features and benefits of the product. The focus is on making the customer aware of the product and its existence in the market, which is the main objective of the first section of product thinking.

Therefore, the first section of this model, which focuses on creating awareness, can be seen as the Attention stage of the AIDA model. The purpose is to capture the customer’s attention and make them aware of the product, without necessarily aiming for immediate sales. The products that customers become aware of during this stage are included in the awareness set, which is a subset of the complete set of products in the category.

For example, let us consider Apple. One might think that such a brand has no need to create awareness but if we observe, the company announces the launch of a new product months before the product actually comes out. The product is extensively marketed and people are made aware of all of the features considerably before the actual launch of the product.

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I – Interest

At this level, customers go beyond product knowledge and actually begin to develop attitudes, preferences, and perhaps even interest in the product following the AIDA model example. All products that customers are interested in may be part of the so-called ‘set consideration’. This means that consumers are more likely to consider buying the product in the end. There are still some hurdles that the producer will have to cross in the customer’s thought process before they finally buy the product.

People who have an interest in any particular product, good or service are known as suspects following the AIDA model example. Following the awareness, they become interested in learning more about the product. They want to develop an understanding of utility and how it can penetrate their lives.

This development of interest can be promoted in a number of different ways using the AIDA model example. Some levels of detail may be included within the ad. Generally, however, interested parties use their power to search for more information about a product. For instance, in the case of a technological product, a potential customer may look for technical information on the manufacturer’s website to learn more about said technology piece.

Example: A woman has created a direct post-campaign to offer free consultation or haircuts and hairstyles, following the AIDA model example. Potential customers used research to support the fact that this would work, as women are more trustworthy if the sale is compelling. However, prior to taking any action, these potential customers will have to go through two more stages.

D – Desire

The AIDA Model example Desire step is still part of the customer understanding phase. However, the interest that the customers initially had, greatly evolved into a real need. Customers are already thinking about the product. For those suspects who have found an interest in the product using the AIDA model example, there will be a more solid basis, after their testing of the product, to develop a passion for it. These people are known as prospects.

At this stage, prospects have a clear desire for a product, good or service and would like to avail it. They may still have some hurdles to overcome in their decision-making process. These barriers may include price or trade conflicts, but they are perfectly suited to be converted into customers.

Example: Near the opening of the new salon, a special launch event was hosted. This event was advertised by the media and social media. This has created a buzz of local ‘people looking for an invitation’ and excited to see a new salon.

A – Action

The last phase is the behavioral phase. That’s when customers do something or in other words, take action. This may be different from visiting a retailer to see a product show or writing an email to a store owner for more product information. Of course, in the end, these actions should hopefully lead to the purchase of the product. As a result, the products that have made it to this category are part of the ‘selection set’ or ‘purchase set’.

In hopes of developing a real product desire, there will be another subset that makes the final step in completing the purchase. Once they take that last step, they stop being optimistic prospects and become customers.

This step of turning from a prospect into a customer takes thoughtful action on the part of that person, following the AIDA model example. This action usually takes the form of the purchase of the desired good. There are strategies that retailers or other organizations are using in this category to find these people through this last-ditch barrier. These measures are aimed at transforming them from the expectations of the product to becoming a real consumer. Examples of these methods often include the use of behavioral science knowledge. It involves influencing building materials. Ultimately, the goal of these strategies is to guide customers through the final stage of the AIDA model and turn them into actual consumers. By using behavioral science to understand customer behavior and design effective marketing strategies, retailers and organizations can increase their chances of success in this final stage of the AIDA model.

Example: Clear CTA has been featured on Facebook (call to reserve), website (call to book) and local advertising (call for a discount or offer).


We all know that retention is the key to upsell, sales, posting, advocacy, and the list goes on, as companies are also focused on LTV, following the AIDA model example. The original AIDA model did not write about customer retention after purchase. You want your customers to be happy so they will come back and get more or give you more sales leads.

The additional “R” is sometimes inserted by Marketers to indicate the importance of continuous relationship building to provide the AIDAR model.


In short, the AIDA model example is one of the most effective marketing strategies a company can use. By making good use of this model, the marketing department of a firm can draw directly into the consumer’s mind, moving it successfully through the AIDA model stages into a decision-making process.

The AIDA communication model can be used as a key component of a mixing marketing strategy. Make sure that all marketing mix items (product, price, location and promotions) will help take customers through AIDA and lead to the purchase of your products.

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Frequently asked questions

What is the AIDA Model?

The AIDA Model is a marketing framework that stands for Attention, Interest, Desire, and Action. It is designed to guide marketers in creating effective communication and advertising strategies.

How can the AIDA Model help my marketing efforts?

The AIDA Model can help you create a clear and effective marketing message that captures the attention of your target audience, generates interest in your product or service, creates a desire to purchase, and prompts action.

What is an example of the AIDA Model in action?

An example of the AIDA Model in action is a television commercial for a new car. The commercial begins by capturing the viewer's attention with a striking visual or an intriguing question. It then generates interest by highlighting the car's unique features and benefits. The commercial then creates a desire to own the car by showcasing how it can improve the viewer's life or fulfill their needs. Finally, the commercial prompts action by including a call to action, such as visiting a dealership or scheduling a test drive.

How can I apply the AIDA Model to my digital marketing efforts?

You can apply the AIDA Model to your digital marketing efforts by creating engaging and targeted content that follows the AIDA framework. For example, you can capture attention with eye-catching headlines, generate interest with informative blog posts, create desire with persuasive product descriptions, and prompt action with clear and compelling calls to action.

Can the AIDA Model be used for any type of product or service?

Yes, the AIDA Model can be used for any type of product or service, from consumer goods to professional services.

Is the AIDA Model still relevant in today's marketing landscape?

Yes, the AIDA Model is still relevant in today's marketing landscape as it provides a clear and effective framework for creating marketing messages that resonate with target audiences.

Can the AIDA Model be adapted for social media marketing?

Yes, the AIDA Model can be adapted for social media marketing by creating engaging and targeted content that follows the AIDA framework. For example, you can capture attention with eye-catching visuals or headlines, generate interest with informative posts, create desire with persuasive product descriptions or customer testimonials, and prompt action with clear and compelling calls to action.

What are low-hanging keywords in SEO strategy?

Low-hanging keywords refer to keywords that are easy to rank for in search engines and have low competition. These keywords can be an effective way to drive organic traffic to your website.

How can I incorporate low-hanging keywords into my SEO strategy?

You can incorporate low-hanging keywords into your SEO strategy by conducting keyword research and identifying keywords that have low competition and high search volume. You can then optimize your website content and meta tags with these keywords to improve your website's search engine rankings and drive more organic traffic.

How can organic traffic benefit my website and business?

Organic traffic refers to website visitors who find your website through search engine results without clicking on paid advertising. Organic traffic can benefit your website and business by providing targeted and engaged visitors who are more likely to convert into customers or clients. Additionally, organic traffic is a cost-effective way to drive website traffic and can help improve your website's search engine rankings over time.

The AIDA model is a well-known marketing framework that has been used by marketers for decades. It is a simple model that helps to guide marketers on how to create effective marketing messages that will capture the attention of their target audience and lead to action. The AIDA model stands for Attention, Interest, Desire, and Action, and it outlines the four stages that a potential customer goes through before making a purchase.

An excellent example of the AIDA model in action is a television commercial for a new car. The commercial starts with a flashy and attention-grabbing image of the car speeding down the highway. This is the Attention stage. Next, the commercial provides more information about the car's features, such as fuel efficiency and safety ratings. This is the Interest stage. The commercial then shows a happy family enjoying the car's features, creating a desire in the viewer to have the same experience. This is the Desire stage. Finally, the commercial includes a call to action, such as visiting a dealership for a test drive. This is the Action stage.

At Brego Business Digital Marketing Services, we help our clients to create effective marketing campaigns using the AIDA model. We start by understanding our client's target audience and what motivates them to make a purchase. We then create marketing messages that capture their attention, generate interest, create desire, and encourage action.

Our team of experienced marketers uses a variety of tools and techniques to create marketing messages that resonate with our client's target audience. From social media advertising to email marketing campaigns, we help our clients to reach their target audience and achieve their marketing goals.

If you are looking to improve your marketing efforts, consider using the AIDA model. And if you need help creating effective marketing campaigns, contact Brego Business Digital Marketing Services. We are here to help you succeed!

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