About the company

Industry: Consumer Goods (FMCG)

Type: Privately Held

Rajaram Consumer Care is a leading manufacturer and distributor of fast-moving consumer goods, focusing on home care and personal care products. The brand emphasizes high-quality, affordable solutions to meet everyday needs for a wide range of customers.

Problem statements

Limited brand awareness: Rajaram Consumer Care struggled to reach a wider audience and showcase their product range effectively through digital channels.

Need for high-quality video content: The company lacked professional video content to communicate their brand story and product benefits in an engaging manner.

Poor online engagement: Rajaram’s existing marketing efforts had minimal impact in driving online engagement or generating leads.

Our Solution

Conceptualization: We worked closely with the Rajaram team to develop a content strategy focused on showcasing the brand’s product line and values.

Production & filming: Our production team created a series of professional videos, including product demos and brand storytelling, to appeal to their target audience.

Post-production: We handled all post-production tasks, including editing, sound design, and color grading, to ensure a polished final product.

Results

Increased brand visibility: The high-quality videos helped Rajaram significantly increase its brand presence online.

Higher engagement: The professionally crafted videos resonated with their audience, resulting in higher engagement across social platforms.

Enhanced product showcase: The video content effectively highlighted the benefits of Rajaram’s products, leading to increased interest and potential customer inquiries.

Benefits and ROI

Improved brand perception: Professionally produced videos helped elevate Rajaram’s brand image, aligning with their premium product positioning.

Higher engagement: The videos drove better engagement on social media platforms and the company’s website.

Enhanced customer interest: Product videos allowed Rajaram to connect with a broader audience, improving lead generation.

ROI: Our Video Production services significantly boosted Rajaram Consumer Care’s brand visibility, improved engagement rates, and helped effectively communicate their product benefits, contributing to business growth.