On-page SEO checklist: Optimize your website for success

27 Jun 2022 | Sales & Marketing

About the author

Hooshang Bakht

Brego Business was started with a mission to make entrepreneurship easy. Our goal is to help business owners grow and scale without having to deal with the day-to-day stress of running a business. We specialize in providing services that help business owners grow their businesses, including search engine marketing (SEM), social media marketing (SMM), LinkedIn marketing, video production, accounts receivable (AR), accounts payable (AP), internal audit, VCFO, and recruitment. We have helped more than 500 brands grow their businesses. We work closely with the clients to understand their unique needs and develop customized strategies that deliver measurable results.

Ensure Your Title Tag Has Your Keyword

Including the targeted keyword in the title tag or close to it is a crucial on page SEO factor. The title tag plays a significant role in on-page SEO, and having the keyword in or near it gives it weightage with search engines. It’s also important to keep the title tag between 50 to 60 characters in length to ensure that it’s not pruned in search results, making it another important on page SEO factor to consider. By focusing on this on page SEO factor, you can optimize your website’s title tag and improve its search engine visibility. So, make sure to include your targeted keyword in the title tag or very near to it to enhance its on-page SEO factor.

Importance of Modifiers to Your Title

Attaching modifiers to the title improve your rankings. Some examples are “best”, “fast”, “simple”, “easy”, and “quick”. For relaunched blog posts include “updated”, “the best” and the “current year” i.e., 2021 or 2022. These modifiers also help with increasing your CTR (click-through rate).

Use of SEO Friendly URLs

The use of SEO-friendly URLs is an important on-page SEO factor. Web page URLs should be short and include the target keyword, preferably at the beginning of the URL. Short URLs rank better than long ones in the search results.

Use of Images

Including images on every page of your website is an important on-page SEO factor that you should not overlook. Images, videos, and other interactive content can increase user engagement, reduce bounce rates, and increase the time spent on your website, making it an essential on-page SEO factor to consider. Images also provide a visual break between two sets of content, making it easier for users to navigate your website. To optimize your images for on-page SEO factor, you can include the target keyword in the image’s alt tag property and use a descriptive file name. Using original images instead of stock images is also a recommended on page SEO factor, as it can help your website rank higher in organic search results. By focusing on this on-page SEO factor, you can improve your website’s search engine visibility and enhance user engagement.

Use of Appropriate Size Images

Resizing images appropriately is an important on-page SEO factor that should be included in your full SEO checklist. Oversized images can negatively impact your page load speed, which in turn can affect your search rankings. To ensure that your website is optimized for on-page SEO, you can use Google’s Lighthouse tool to identify any oversized images that may be affecting your page load speeds. Resizing these images can help improve your website’s page load speed, which is an important factor in search engine rankings. By including this on-page SEO factor in your full SEO checklist, you can ensure that your website is optimized for both user experience and search engine visibility.

Our tailored customer-centric approach in marketing maximizes sales.

Search Engine Marketing:Drive traffic, boost conversions & grow your business

Social Media Marketing:Maximize your social media potential & engage with your audience

LinkedIn Marketing:Unlock the power of LinkedIn!

Video Production & Photography:Elevate your business with captivating visuals

Get Started!

Use of Keyword at the Beginning of the Content

This is an important point of the on-page SEO checklist. Use the target keyword within the first 100 words of the content to rank higher in organic search results.

Use LSI Keywords

Use LSI (Latent Semantic Indexing) keywords in your content. LSI keywords are words that are related to the target keyword. This helps the search engine algorithms to under your content better and thus rank it higher.

Use of Outbound Links

Embed some outbound quality links in your content. This way you associate your website with other high-quality outside content and showcase your website as a hub to quality and relevant information. Search engines understand what your web page is all about and thus your page ranking improves.

Use of Internal Links

Internal links are also necessary on-page SEO factors. It helps search engines find, understand, and index the pages of your website. Use 2 to 3 links on each content you publish. Use the relevant keyword in the anchor text that helps the viewers and search engines understand the page it is directing them to.

Optimize Your Long-form Content

Articles and blog posts on your website should have a minimum of 800 to more than 1200 word content. This helps to include target keywords, longtail keywords, and backlinks in your content that will help your website rank higher in organic search results.

Eliminate Spelling & Grammatical Errors

Having spelling and typographical errors in your content will make it difficult for viewers and search engines alike to understand it. It is a major on-page SEO factor that should never be overlooked. Having these errors may lead to lower rankings in search results. To maintain and improve the rankings, use a grammar correction tool before publishing the content.

Ensure Your Site has HTTPS protocol

HTTPS or Hypertext Transfer Protocol Secure uses encryption protocols to transfer data between a server and a web browser. It is used as a ranking signal by search engines that determine your site is safe to access. HTTPS websites rank higher on organic search results.

Optimized Meta Descriptions

Optimized meta descriptions are an essential part of any on-page SEO checklist. A unique meta description with the target keyword and not more than 150-155 characters works as a beacon for a user searching with those same keywords. It entices them to click on your webpage. This helps increase CTR (Click-through rates).

Ensure Your Web Page is Indexed

Not applying a no-index tag to your web pages is a critical on-page SEO factor to consider. Restricting search engines from accessing your website’s content by using a no-index tag can result in your web pages not showing up in search results, negatively affecting your website’s search engine visibility. To improve your website’s on-page SEO factor, it’s important to ensure that search engines can crawl through your web pages by not applying a no-index tag. Additionally, you can submit your newly published URLs for indexing and update your content to ensure that search engines can access and index your web pages. By focusing on this on-page SEO factor, you can optimize your website’s search engine visibility and improve its organic search rankings.

Mobile-Friendly Website

Optimizing your website for mobile devices is an important on-page checklist factor that you need to consider to improve your website’s search engine visibility. In recent times, search engines have shifted their focus to the mobile version of websites for indexing and ranking, making mobile optimization a critical on-page checklist factor. Search engines prioritize mobile-friendly web pages in their search results, making it important for your website to be optimized for mobile devices. To ensure that your website is mobile-friendly, it’s essential that it loads quickly on mobile devices. Google’s mobile-friendly testing tool can help you identify and correct any mistakes and make your website mobile-friendly. By focusing on this on-page checklist factor, you can improve your website’s search engine visibility and ensure that it ranks higher in mobile search results.

Optimize Your Website for Voice Search

Optimizing your content for voice search is an important on-page SEO factor that should be included in your full SEO checklist. With the increasing popularity of voice searches, it is important to include a FAQ section on your webpage related to the keyword topic. By providing short answers to these questions containing the target keywords, you can optimize your content for voice search. It is important to keep the answers to these questions short, no more than 30-35 words long, to ensure that they are easily picked up by voice search algorithms. By including this on-page SEO factor in your full SEO checklist, you can ensure that your website is optimized for the latest trends in search engine technology..

Remove Broken Links and Eliminate Keyword Cannibalization

Removing broken links should be necessary in your on-page SEO checklist. Search engines rank web pages lower if they have broken external links. Check your website regularly for these issues and remove or replace the links with the relevant content sources. Also, look out for keyword cannibalization issues. It means that a target keyword is used multiple times on different web pages of your website. Search engines get confused as a result and cannot decide which page to provide for a related search query. Scan your website for this issue and if you find the same keyword on multiple pages then you can merge them together and post in the webpage that has the most authority.

Review and Update Your Content

Your content should be updated, accurate, and contain relevant information. Review, refresh, improve and update your content at periodic intervals. Updated and relevant content will help your web pages get higher rankings in organic search queries.

Avoid too many Intrusive Interstitials

Intrusive interstitials are those irksome popups that cover the content as soon a visitor lands on the page. This mars the user experience and lowers your search rankings. Legally required pop-ups like cookie policies and age verification are exceptions to this.

Conclusion

So, this is our on-page SEO checklist for 2021. Use the tips provided in the list to optimize your website and rank higher in organic search results.

Upgrade Your SEO With Our Digital Marketing Services

Ready to grow your business?

Drop in your details and schedule a free consultation with our team!

Get Started!

Recent Blogs

Looking to Increase Revenue Through Performance Marketing?

Generate more business through our performance marketing services.

Get Started!

Book a free consultation with the best

Drop your contact details into the form, and we’ll reach out to you immediately!

Frequently asked questions

What is an SEO checklist?

An SEO checklist is a list of tasks that can help you improve your website's search engine optimization. It usually includes on-page and off-page factors that you can optimize to improve your website's ranking.

What is on-page SEO and why is it important?

On-page SEO refers to the optimization of the content and structure of your website's individual pages. It is important because it can help search engines understand the content and context of your pages and rank them accordingly.

What are some on-page factors that I should include in my SEO checklist?

Some on-page factors that you should include in your SEO checklist include keyword optimization, meta tags, headings, content optimization, internal linking, and image optimization.

What is an on-page checklist and why is it important for SEO?

An on-page checklist is a list of tasks that you need to perform to optimize your website's individual pages. It is important because it can help you ensure that each of your pages is properly optimized for search engines.

What should I include in my full SEO checklist?

Your full SEO checklist should include both on-page and off-page factors. On-page factors include keyword optimization, meta tags, headings, content optimization, internal linking, image optimization, and site structure. Off-page factors include link building, social media presence, and online reputation management.

How can I use an SEO checklist to improve my website's ranking?

You can use an SEO checklist to improve your website's ranking by regularly performing the tasks on the checklist, monitoring your website's performance, and making adjustments as needed.

What are some best practices for creating an on-page SEO checklist?

Some best practices for creating an on-page SEO checklist include conducting keyword research, focusing on user intent, optimizing for mobile devices, and regularly updating your checklist as SEO best practices evolve.

What are some common on-page SEO mistakes that I should avoid?

Some common on-page SEO mistakes that you should avoid include keyword stuffing, duplicate content, missing meta tags, and poor site structure.

What is the importance of using an on-page SEO checklist?

Using an on-page SEO checklist can help you ensure that your website's individual pages are properly optimized for search engines. This can improve your website's ranking and drive more traffic to your site.

What are some essential elements that I should include in my on-page SEO list?

Some essential elements that you should include in your on-page SEO list include keyword optimization, meta tags, headings, content optimization, internal linking, and image optimization.