On-page SEO list is an essential aspect of improving your website’s organic search rankings. By optimizing your on-page SEO, you can influence your website’s visibility and search performance. You have complete control over the on-page SEO process, which involves optimizing your website content to improve its rank in search queries. To improve your website’s search performance, it’s important to consider all of the on-page SEO factors. Here is the complete on-page SEO list of factors that you need to focus on to increase the visibility of your website in organic search results. By following this on-page SEO list, you can ensure that your website is optimized for search engines and will rank higher in search queries.
Ensure Your Title Tag Has Your Keyword
Including the targeted keyword in the title tag or close to it is a crucial on page SEO factor. The title tag plays a significant role in on-page SEO, and having the keyword in or near it gives it weightage with search engines. It’s also important to keep the title tag between 50 to 60 characters in length to ensure that it’s not pruned in search results, making it another important on page SEO factor to consider. By focusing on this on page SEO factor, you can optimize your website’s title tag and improve its search engine visibility. So, make sure to include your targeted keyword in the title tag or very near to it to enhance its on-page SEO factor.
Importance of Modifiers to Your Title
Attaching modifiers to the title improve your rankings. Some examples are “best”, “fast”, “simple”, “easy”, and “quick”. For relaunched blog posts include “updated”, “the best” and the “current year” i.e., 2021 or 2022. These modifiers also help with increasing your CTR (click-through rate).
Use of SEO Friendly URLs
The use of SEO-friendly URLs is an important on-page SEO factor. Web page URLs should be short and include the target keyword, preferably at the beginning of the URL. Short URLs rank better than long ones in the search results.
Use of Images
Including images on every page of your website is an important on-page SEO factor that you should not overlook. Images, videos, and other interactive content can increase user engagement, reduce bounce rates, and increase the time spent on your website, making it an essential on-page SEO factor to consider. Images also provide a visual break between two sets of content, making it easier for users to navigate your website. To optimize your images for on-page SEO factor, you can include the target keyword in the image’s alt tag property and use a descriptive file name. Using original images instead of stock images is also a recommended on page SEO factor, as it can help your website rank higher in organic search results. By focusing on this on-page SEO factor, you can improve your website’s search engine visibility and enhance user engagement.
Use of Appropriate Size Images
Resizing images appropriately is an important on-page SEO factor that should be included in your full SEO checklist. Oversized images can negatively impact your page load speed, which in turn can affect your search rankings. To ensure that your website is optimized for on-page SEO, you can use Google’s Lighthouse tool to identify any oversized images that may be affecting your page load speeds. Resizing these images can help improve your website’s page load speed, which is an important factor in search engine rankings. By including this on-page SEO factor in your full SEO checklist, you can ensure that your website is optimized for both user experience and search engine visibility.
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Use of Keyword at the Beginning of the Content
This is an important point of the on-page SEO checklist. Use the target keyword within the first 100 words of the content to rank higher in organic search results.
Use LSI Keywords
Use LSI (Latent Semantic Indexing) keywords in your content. LSI keywords are words that are related to the target keyword. This helps the search engine algorithms to under your content better and thus rank it higher.
Use of Outbound Links
Embed some outbound quality links in your content. This way you associate your website with other high-quality outside content and showcase your website as a hub to quality and relevant information. Search engines understand what your web page is all about and thus your page ranking improves.
Use of Internal Links
Internal links are also necessary on-page SEO factors. It helps search engines find, understand, and index the pages of your website. Use 2 to 3 links on each content you publish. Use the relevant keyword in the anchor text that helps the viewers and search engines understand the page it is directing them to.
Optimize Your Long-form Content
Articles and blog posts on your website should have a minimum of 800 to more than 1200 word content. This helps to include target keywords, longtail keywords, and backlinks in your content that will help your website rank higher in organic search results.
Eliminate Spelling & Grammatical Errors
Having spelling and typographical errors in your content will make it difficult for viewers and search engines alike to understand it. It is a major on-page SEO factor that should never be overlooked. Having these errors may lead to lower rankings in search results. To maintain and improve the rankings, use a grammar correction tool before publishing the content.
Ensure Your Site has HTTPS protocol
HTTPS or Hypertext Transfer Protocol Secure uses encryption protocols to transfer data between a server and a web browser. It is used as a ranking signal by search engines that determine your site is safe to access. HTTPS websites rank higher on organic search results.
Optimized Meta Descriptions
Optimized meta descriptions are an essential part of any on-page SEO checklist. A unique meta description with the target keyword and not more than 150-155 characters works as a beacon for a user searching with those same keywords. It entices them to click on your webpage. This helps increase CTR (Click-through rates).
Ensure Your Web Page is Indexed
Not applying a no-index tag to your web pages is a critical on-page SEO factor to consider. Restricting search engines from accessing your website’s content by using a no-index tag can result in your web pages not showing up in search results, negatively affecting your website’s search engine visibility. To improve your website’s on-page SEO factor, it’s important to ensure that search engines can crawl through your web pages by not applying a no-index tag. Additionally, you can submit your newly published URLs for indexing and update your content to ensure that search engines can access and index your web pages. By focusing on this on-page SEO factor, you can optimize your website’s search engine visibility and improve its organic search rankings.
Optimizing your website for mobile devices is an important on-page checklist factor that you need to consider to improve your website’s search engine visibility. In recent times, search engines have shifted their focus to the mobile version of websites for indexing and ranking, making mobile optimization a critical on-page checklist factor. Search engines prioritize mobile-friendly web pages in their search results, making it important for your website to be optimized for mobile devices. To ensure that your website is mobile-friendly, it’s essential that it loads quickly on mobile devices. Google’s mobile-friendly testing tool can help you identify and correct any mistakes and make your website mobile-friendly. By focusing on this on-page checklist factor, you can improve your website’s search engine visibility and ensure that it ranks higher in mobile search results.
Optimize Your Website for Voice Search
Optimizing your content for voice search is an important on-page SEO factor that should be included in your full SEO checklist. With the increasing popularity of voice searches, it is important to include a FAQ section on your webpage related to the keyword topic. By providing short answers to these questions containing the target keywords, you can optimize your content for voice search. It is important to keep the answers to these questions short, no more than 30-35 words long, to ensure that they are easily picked up by voice search algorithms. By including this on-page SEO factor in your full SEO checklist, you can ensure that your website is optimized for the latest trends in search engine technology..
Remove Broken Links and Eliminate Keyword Cannibalization
Removing broken links should be necessary in your on-page SEO checklist. Search engines rank web pages lower if they have broken external links. Check your website regularly for these issues and remove or replace the links with the relevant content sources. Also, look out for keyword cannibalization issues. It means that a target keyword is used multiple times on different web pages of your website. Search engines get confused as a result and cannot decide which page to provide for a related search query. Scan your website for this issue and if you find the same keyword on multiple pages then you can merge them together and post in the webpage that has the most authority.
Review and Update Your Content
Your content should be updated, accurate, and contain relevant information. Review, refresh, improve and update your content at periodic intervals. Updated and relevant content will help your web pages get higher rankings in organic search queries.
Avoid too many Intrusive Interstitials
Intrusive interstitials are those irksome popups that cover the content as soon a visitor lands on the page. This mars the user experience and lowers your search rankings. Legally required pop-ups like cookie policies and age verification are exceptions to this.
So, this is our on-page SEO checklist for 2021. Use the tips provided in the list to optimize your website and rank higher in organic search results.