About the Company

Industry: Ayurvedic Healthcare

Type: Privately Held

Vedistry is one of the most respected names in the Ayurvedic healthcare sector, offering a diverse range of products rooted in ancient Ayurvedic traditions and modern science. With a significant presence across India, Vedistry has successfully built a loyal customer base by consistently delivering high-quality, natural health products. The company’s ability to blend authenticity with innovation has allowed it to lead in a competitive market, positioning Vedistry as a trusted provider for both local and international markets.

Problem Statements

Vedistry encountered the following key challenges in its marketing efforts:

Low social media engagement: Despite strong products, Vedistry struggled to engage its audience effectively on social media platforms.

Limited brand awareness: As a newer player in the Ayurvedic health space, they needed more visibility to compete with well-established brands.

Content strategy gaps: Their existing content lacked the cohesive strategy needed to educate and attract consumers to Ayurveda and their product lines.

Our Solution

We implemented a custom Social Media Marketing (SMM) strategy designed to overcome Vedistry’s challenges:

Profile optimization: We polished Vedistry’s social profiles on Instagram, Facebook, and LinkedIn, ensuring they were visually appealing and aligned with the brand’s values.

Content calendar development: A structured content calendar was created, featuring a mix of product-focused posts, wellness tips, and user testimonials to engage and educate their audience about Ayurvedic benefits.

Interactive campaigns: We introduced polls, contests, and engaging wellness quizzes, driving active participation and a sense of community.

Targeted paid campaigns: Leveraging paid campaigns, we targeted high-intent audiences, promoting Vedistry’s best-selling product lines and driving more qualified traffic to their website.

Results

Our strategy delivered tangible results for Vedistry:

Engagement surge: Vedistry saw a 40% increase in engagement across its social platforms, with more followers interacting with posts, sharing content, and discussing the benefits of their Ayurvedic products.

Boosted Brand visibility: The paid advertising campaigns resulted in a 25% increase in brand visibility within key target demographics, including health-conscious consumers and Ayurveda enthusiasts.

Higher Sales Inquiries: Increased traffic to the website, alongside more leads generated through social campaigns, contributed to a 30% rise in product inquiries.

Overall Engagement

BEFORE (Click here)

AFTER (Click here)

After analyzing the performance of their posts, our team identified several areas where they could make improvements. They began by researching the latest social media trends and best practices to identify new strategies for creating engaging content. They also worked to better understand their target audience, including their interests, preferences, and pain points.

Likes & Comments

BEFORE (Click here)

It has been observed that despite having decent imagery, the social media posts of Vedistry did not have the expected level of engagement in terms of likes and comments. This can be attributed to a lack of an effective content strategy that resonated with their target audience.

AFTER (Click here)

It was noted that the likes and comments on Vedistry’s social media posts had increased significantly. This improvement can be attributed to the team’s keen understanding of the importance of quality content and effective strategy

Views

BEFORE (Click here)

AFTER (Click here)

It has been clearly observed that the implementation of effective product placement strategies has significantly improved the visibility and views of their social media posts. By placing the products in visually appealing and relatable contexts, the posts have been able to capture the attention of the target audience and improve overall engagement metrics.

Benefits and ROI

The benefits of our SMM strategy were substantial:

Stronger market position: The structured content and optimized profiles positioned Vedistry as a trusted voice in Ayurvedic health, allowing them to build credibility with a wider audience.

Engagement growth: The campaigns nurtured a highly interactive and engaged community, fostering long-term loyalty among customers.

Improved sales pipeline: With an increased flow of inquiries and leads, Vedistry saw a direct impact on its sales pipeline and brand growth.

ROI: Vedistry’s SMM campaigns delivered a clear return on investment through increased visibility, higher engagement, and a notable rise in qualified leads, translating to improved revenue potential.