Empowering women entrepreneurs to break the bias and drive transformative success in business.

27 Jun 2022 | Sales & Marketing

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Hooshang Bakht

Brego Business was started with a mission to make entrepreneurship easy. Our goal is to help business owners grow and scale without having to deal with the day-to-day stress of running a business. We specialize in providing services that help business owners grow their businesses, including search engine marketing (SEM), social media marketing (SMM), LinkedIn marketing, video production, accounts receivable (AR), accounts payable (AP), internal audit, VCFO, and recruitment. We have helped more than 500 brands grow their businesses. We work closely with the clients to understand their unique needs and develop customized strategies that deliver measurable results.

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women entrepreneurship

Statistics show that India will become the most populous country in the world by 2050. With reference to this ongoing scenario, India’s GDP will rise by $406 billion by 2050, and more than 43 million new jobs are expected to be created. However, these figures, while impressive, exist in spite of the disappointing figures relating to the participation of India’s female population in the workforce. 

Currently, India has the lowest female labor force participation rate amongst other progressing countries. Significant fluctuations and a decline have been recorded in the country’s workforce since 2016. The female labor force participation rate in India has dipped from 36% in 2021 to 33% in 2022. Meanwhile, the participation rate for men still stood at 67 %.

Wondering why the female labor participation rate is so low? In India, women don’t just have to fight against entrepreneurial challenges but also break gender stereotypes in society. There have been many barriers, especially societal biases, that have kept women entrepreneurs from advancing for generations. 

However, despite the low labor force participation rate and social barriers, women make up 13.76 percent of entrepreneurs in India and 20.37 percent of MSMEs, making them a force to be reckoned with. Persevering over patriarchal traditions in the male-dominated corporate world, these women have proved that the sky’s the limit for women entrepreneurs who wish to take flight!

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In the last couple of years, women entrepreneurship has changed and things have started to become more positive for women in businesses. It is heartening to see that women are identifying their potential and penetrating the male-dominated corporate ecosystem. From Vandana Luthra, the founder of VLCC, to Badusha Srivastav, the founder of ExpressEarth, there are many women venturing into business and breaking the stereotypes set by society along the way. The credit for this revolutionary transformation goes to the women themselves.

Despite the very low labor force participation rate, the new generation of women entrepreneurs are doing exceptionally well, and in the process, are reshaping entrepreneurship in India. It’s been a long road to this point, and we still have some way to go. Through this blog, we’ll give you the lowdown on the realities faced by women in the workforce, as well as what’s being done to change the landscape.

Labor force participation rate for women

Entrepreneurship in India is destined for center stage, with our working-age population expected to reach 800 million by 2050. However, having a glance at the current figures, India’s Female Labour force Participation rate declined to 16.1% during the third quarter of 2020.

In a report, the World Bank estimates that India has one of the lowest female labor contribution rates. Less than one-third of women – 15 or older – are actively seeking a job.

Moreover, a huge portion of the female workforce is associated with unorganized, farm and factory labor, which were hit hard by the pandemic. It led to the unemployment rate among women touching 15.8% in September 2020.

Many other factors like gender differences in law, the gender wage gap, and safety concerns have gradually contributed to India’s low and sluggish female workforce participation. The low labor force participation rate of women is reflected in India’s dismal score in the index of Women Entrepreneurs, where we rank 52nd out of the 57 countries that participated.

The state of women entrepreneurship in India mirrors the low labor force participation rate of women, where women entrepreneurs account for only 14% of the total entrepreneurship pool. Fortunately, a portion of women in business have held the fort to drive change and boost the female labor force participation rate. In India, the Periodic Labour Force Participation for women aged 15 years and above stood at 30% in 2019-20, compared to 24.5% in 2018-19 and 23.3% in 2017-18. However, it’s clear that India is yet to fully capitalize on this demographic dividend.

So let’s learn about what’s holding India’s female population back from success in business.

Why are there so few women in the workforce?

Irrespective of gender, venturing into a new business is challenging. From fund gathering to market analysis, penetrating competition, infrastructure, and regulatory compliances, a lot goes in and out of a startup. However, women entrepreneurs have to overcome many additional challenges. Their progress is hindered, primarily by the gender gap in a male-dominated environment.

These impediments contribute to low female labor force contribution and are considered challenges for women who want to start their own businesses. The challenges specific to women entrepreneurship include limited access to funding, gender bias, lack of mentorship and networks, balancing work and family responsibilities, and navigating societal expectations and stereotypes.

Gender bias

Though success has nothing to do with gender, gender bias is real, especially in respect of women in the workforce. It is driven by the unintentional inheritance of patriarchal traditions, norms, culture, and workplace values. However, women are now breaking this bias, particularly in the field of women entrepreneurship, by taking charge of their own businesses and creating an ecosystem that empowers other women. Despite the challenges they face, women entrepreneurs are proving their mettle and are making significant contributions to India’s economy.

Lack of business knowledge

For a long time, women have been denied the opportunities that were afforded to men, including in the field of entrepreneurship. Due to archaic attitudes regarding the education of the girl child, nearly 70.3% of women were reportedly illiterate in India in 2017 – 2018, hindering their ability to gain business knowledge and pursue entrepreneurial endeavors. This lack of access to education has always been considered one of the greatest socio-economic issues faced by the country, and remains one of the biggest impediments to women’s success as entrepreneurs. The effect of these figures are ultimately reflected in the small percentage of successful women entrepreneurs in the country.

Financial difficulties

Though entrepreneurship is, by nature, a risky undertaking, irrespective of gender, the topic of women entrepreneurship often involves discussions around the assumption that women are more risk-averse than men. This stereotype leads to difficulties in respect of procuring funding from investors, which is a particular challenge for women entrepreneurs. Therefore, about 79% of women-owned ventures are self-funded.

Networking issues

A robust network and dedicated team are indispensable for entrepreneurial success. Due to a lack of guidance throughout the journey, most women often fail to establish networks catering to their needs. This highlights the need for strong mentorship for women entrepreneurs.

Family support

Flipping the coin on “business is a man’s domain,” we can see that society’s expectations for women to primarily look after their homes and families can make it challenging for them to pursue entrepreneurship. Women entrepreneurship requires juggling between running a business and caring for a family, which can lead to lower bandwidths, confidence, and self-esteem. This, in turn, can hinder women’s success in the entrepreneurial world.

Safety in the workplace

In this regard, some encouraging improvements in women’s empowerment have been seen, but progress on filling gender gaps appears to be stuck. Violence and harassment also remain a reality for many women in the workplace.

Value of women in the workplace

The benefits of having women in the workforce are manyfold. Women-owned businesses increased by 58% from 2007 to 2018, and, at the macro level, the involvement of women in the workforce is good for the overall economy. A report published in McKinsey Global Institute states that gender diversity will add $12 trillion to the world GDP by 2025. India can also add $700 billion to world GDP by boosting the ratio of women in the workforce. However, this will only be possible if the country manages to break some biases hindering the growth of women entrepreneurship.

Sadly, it is true that the setting in most offices often favors men. Indian organizations need to think beyond six months of maternity leave to encourage and empower their female workforce. The government has also introduced some revolutionary policies that will surely bring positive change for women entrepreneurship.

Government loan schemes for women entrepreneurs

The number of Indian startups has doubled 10x in the recent decade. Inspired by successful women leaders, a new generation of women entrepreneurs is tapping into less-transformed sectors from healthcare, beauty, education, sanitization, and even IT, which have always been wrongly assumed to be men’s domains.

As mentioned above, financial support has always been a major impediment for women. However, the government has introduced several loan schemes centered on women’s entrepreneurship

Let’s have a look at some loan schemes the government has introduced to simplify women’s entrepreneurship.

  • Bhartiya Mahila Bank Business Loan
    • Up To Rs. 20 Crore (for manufacturing startups Only)
  • Mudra Loan for Women
    • Shishu Loan – Up To Rs. 50,000
    • Kishor Loan – Up To Rs. 5 Lakh
    • Tarun Loan – Up To Rs. 10 Lakh
  • Annapurna Scheme
    • Up To Rs. 50,000 (for food/catering startups only)
  • Stree Shakti Yojana
    • Up To Rs. 25 Lakh
  • Dena Shakti Scheme
    • Up To Rs. 20 Lakh (for agriculture startups only)

There are many more loan schemes, such as Mahila Udyam Nidhi Yojana, Orient Mahila Vikas Yojana Scheme, Cent Kalyani Scheme, Udyogini Scheme, etc. These are all working towards setting up better opportunities for women entrepreneurs.

Potential to strengthen the economy as a whole, and make india a world leader

Over the last few years, the face of women’s entrepreneurship has changed dramatically, and significantly evolved the social and economic demographics around the world. In 2021, the proportion of women in senior management roles globally grew to 31%, the highest number ever recorded. 

Because of their high-precision work and higher productivity levels, women are now being preferred for leadership roles and have the potential to dominate in new-age industries such as electronic manufacturing, where women already make up more than half of the workforce. Women’s literacy rates increased by 8.8% in FY21, highlighting the country’s promising future. These figures support the success of women in entrepreneurship and why we need more women in leadership positions. 

Currently, India has approximately 432 million working-age women and nearly 15.7 million women-owned businesses offering employment to over 27 million people. At this rate, women entrepreneurs show the potential to become the biggest driving force in Indian economic growth. As per McKinsey, the country’s economy can grow by $770 billion – and add more than 18% to its GDP by 2025, simply by ensuring equal opportunities to its female workforce.

As a fitting conclusion to this piece, Brego Business would like to offer our 21-gun salute to all our successful, intelligent, and courageous women clients and entrepreneurs who continue to push through to prosperity. 

Further, we support women entrepreneurs and all women in business. So, if you as a woman entrepreneur would like any help with managing mundane tasks like accounting, payroll management, and debtor collection, OR front-end activities such as performance marketing and paid ads, we at Brego Business would be happy to help. If you’d like to know more about us, click here, or direct message us at https://wa.link/in3w8p.

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Frequently asked questions

What is women entrepreneurship?

Women entrepreneurship refers to the process of women starting and running their own businesses, including small and medium-sized enterprises (SMEs) and startups.

Why is women entrepreneurship important?

Women entrepreneurship is important because it helps to create economic opportunities, promote gender equality, and contribute to social and economic development.

What are some challenges faced by women entrepreneurs?

Some challenges faced by women entrepreneurs include access to funding, gender bias, lack of access to networks and mentors, and balancing work and family responsibilities.

How can women entrepreneurs overcome these challenges?

Women entrepreneurs can overcome these challenges by seeking out funding and networking opportunities specifically for women, connecting with mentors and role models, and advocating for policies that support women entrepreneurship.

What are some successful examples of women entrepreneurs?

Some successful examples of women entrepreneurs include Oprah Winfrey, Sara Blakely, founder of Spanx, and Arianna Huffington, founder of The Huffington Post.

How can women entrepreneurs find support and resources?

Women entrepreneurs can find support and resources through organizations such as Women's Business Centers, National Association of Women Business Owners (NAWBO), and local chambers of commerce.

What are some strategies for women entrepreneurs to grow their businesses?

Some strategies for women entrepreneurs to grow their businesses include expanding their product or service offerings, entering new markets, and building strong partnerships and collaborations.

How can women entrepreneurs balance work and family responsibilities?

Women entrepreneurs can balance work and family responsibilities by setting clear boundaries, delegating tasks, and prioritizing self-care and personal time.

How can women entrepreneurs promote gender equality in their businesses?

Women entrepreneurs can promote gender equality in their businesses by implementing policies such as equal pay, flexible work arrangements, and diversity and inclusion initiatives.

How can women entrepreneurs inspire and mentor the next generation of women entrepreneurs?

Women entrepreneurs can inspire and mentor the next generation of women entrepreneurs by sharing their experiences, serving as role models, and supporting and investing in other women-owned businesses.