Conversion rate is the proof of your website usability, brand name, relevant incoming traffic, and other factors. The average website conversion rate is around 2 percent, which means for 100 visitors a website gets 2 customers. So, how do you get more conversions? The answer is by applying effective conversion rate optimization strategies. These will help increase your website conversion rate and improve your topline. Here are some of the ways you can increase the website conversion rate.
Define your Website Goals
The first step is to define your website goals-against whom you have to measure conversions. These goals can be a specific action a visitor to your website has to do that generates a particular kind of value for your business. Once you have defined and set them, assess the visitor behavior against these goals. These goals can be form submits, page visits, click-on links or elements, and custom conversions among others. There are many conversion rate optimization tools available that let you create particular goals as per your specific requirements and also track website visitor behavior that helps you optimize your website better.
Remove Unwarranted Form Fields
Unnecessary form fields irritate and annoy visitors who are inclined to fill online forms. A great conversion rate optimization technique is to only have form fields that are necessary to accomplish your goals. So, create the right balance of getting the essential information while keeping form fields to a minimum.
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Add Reviews, Customer Testimonials, and Logos
Consumers go for a tried and tested product. They don’t want to be the first person to use a product or service and get taken for a ride. An essential eCommerce conversion rate optimization technique is to include reviews and testimonials from past customers. You can also put logos of reputed businesses that purchase from you. It also leads to brand reputation transferability where your consumers associate your website with the brands you do business with. It builds credibility and your website gets a remarkable conversion boost.
Competitor Analysis
To succeed in a business, you need to observe your competitors. By performing competitor analysis, you can gauge their strengths and weaknesses and use it to form an effective conversion rate optimization plan. You can figure out what your potential customers want and position yourself ahead by highlighting your USP and strengths over your business competitors.
Eliminate Distractions
A conversion rate optimization killer in a website is when it pulls a visitor into too many directions. Your website should be clear and easy to navigate. If something is not needed, then don’t unnecessarily include it. Only include what your target audience and website visitors need to know. These include headlines, subheadings, benefits and features of your products, testimonials and reviews about them, and pictures combined with context. Certain other things like videos and live chats can be included, about whom we will discuss in detail below. So, how do you remove the distractions? When using the click map, check the elements that visitors are not clicking on and remove them. This simple tip will help a great deal in increasing your website conversion rate.
Make the Initial Step Easy to Undertake
One of the conversion rate optimization best practices is to make things easy for your website visitor. It’s a human tendency to finish the things once started. Create a CTA that is easy and quick to do. A visitor may be repelled if you demand a complex CTA at the start. For e.g., ask your visitors to provide an email id instead of filling out a detailed form. Afterward, you can provide them with the form. Now you have valuable data in the form of a potential customer’s email address that you can include in your email marketing plan and other campaigns.
Use Simple Words
When writing website content, use simple words that visitors can understand. Do not go for complicated or flowery language, corporate jargon, or outdated colonial English. Use clear language that your target audience reads, speaks, and understands. This helps you make a connection with your audience. This is an important website conversion rate optimization principle that you should never forget.
Improve Your CTA Copy
Continuing on the topic of content, use CTA’s that are effective and not generic that look repetitive and old. Some examples of generic CTAs include “Sign up” and “Start trial”. Use conversion rate optimization tools that allow you to compare different CTA buttons through click heatmaps. You will figure out what CTAs work and thus improve your CTA copy.
Include a 3rd Party Signup Service
Alternative logins that improve website conversion due to their ease of use are becoming popular. By eliminating the need for lengthy signup forms, users can log in using their existing Facebook, Google, or other accounts, which is a convenient and efficient process that can increase conversion rates on eCommerce websites. This works for new users as well as prior visitors to your site, enabling them to quickly and easily access your products or services without any hurdles.
Implementing alternative logins can significantly improve website conversion rates, especially for users who may have forgotten their passwords. Instead of going through a long-drawn-out process, they can log on through alternative channels, which saves them time and frustration. By making the login process more user-friendly, you can provide a better user experience and improve your eCommerce conversion rate optimization immediately.
In addition to being convenient for users, alternative logins offer several benefits for businesses. They provide access to valuable user data that can be used for targeted marketing campaigns and personalized recommendations, improving website conversion rates even further. By leveraging this data, you can tailor your website’s content and offerings to meet the specific needs and preferences of your customers, increasing the likelihood of a successful sale.
In conclusion, implementing alternative logins is an effective way to improve website conversion rates and optimize your eCommerce strategy. By providing a convenient and user-friendly login process, you can increase the likelihood of users completing their purchases and returning to your site in the future. Additionally, the access to valuable user data that alternative logins provide can help you personalize your marketing efforts and drive even more conversions.
Add Live Chat Option to Your Website
Use live chat tools to inform, educate and convert the visitors to your website. Many visitors just need a nudge to become customers. With the help of a live chat, you can answer their queries and clear their doubts. You will see an immediate positive effect on your conversions. Add the live chat tools to enjoy the benefits of conversion rate optimization today.
Test Different Offers
Picking the right offer or a proposition to your customers also has a positive effect on conversions. Try out different offers until you get the offer that finds favor with your audience. Test and experiment offers with different products until you find the winning combination.
Use Scarcity Tactics
Our ancestors were hunter-gatherers and we have a genetic propensity to get things that are rare and scarce. That’s why diamonds are so valuable. Using scarcity tactics and countdown timers is one of the tried and tested conversion rate optimization strategies that work in every type of marketing and promotion. Include a countdown timer to your products and landing page. It increases a sense of urgency and customers on the fence will also convert willingly. Now, they are convinced that your product is limited and will not be available after the period. Use this tactic to increase your conversion rate.
Add a Point of Purchase Upsell
Every major eCommerce aggregator is using this tactic to improve website conversion rate and increase revenue generated from eCommerce conversion rate optimization practices. Whether it is Amazon or Flipkart, offering related products just before a consumer completes their purchase is a simple but effective way to boost your website conversion rate.
By displaying related products that can be added to the order with just a simple tick or click, you can increase the average order value by 10 to 20 percent, resulting in a higher website conversion rate. This tactic helps consumers remember to add products they may have forgotten or need later on, leading to increased revenue for your business and a better website conversion rate.
To implement this tactic and improve your website conversion rate, make sure the related products you offer are relevant to the consumer’s purchase history or current order. This personalization creates a better user experience and increases the likelihood of a successful sale, resulting in a higher website conversion rate.
Furthermore, using this tactic can also improve your website conversion rate by encouraging repeat purchases. By offering related products that complement a consumer’s initial purchase, you can create a sense of loyalty and encourage them to return to your site for future purchases, leading to a higher website conversion rate.
In conclusion, offering related products just before a consumer completes their purchase is a proven way to improve website conversion rates and increase revenue generated from eCommerce conversion rate optimization practices. By personalizing the offerings and encouraging repeat purchases, you can create a better user experience and boost your website conversion rate. Don’t miss out on this simple yet effective tactic to improve your website conversion rate and increase revenue for your business.
Test Your Headlines
Headlines are crucial for improving website conversion rates and represent the success of your landing page. A good headline can make or break a landing page, as nearly 80 percent of viewers will read headlines only. To capture this majority audience and improve your website conversion rate, A/B test your headlines.
Experiment with the length and tone of the headline and monitor the resultant numbers and statistics generated to improve your website conversion rate. Use scroll maps and heatmaps to get insight into visitor interaction on your website, which can help you identify which of your headlines are winners and thus raise your website conversion rate.
By testing and refining your headlines, you can improve your website conversion rate and create a better user experience. A well-crafted headline can entice visitors to stay on your page and engage with your content, resulting in a higher website conversion rate.
In conclusion, headlines are a critical component of your landing page and play a significant role in improving your website conversion rate. By testing and experimenting with your headlines, you can optimize your website conversion rate and create a better user experience for your visitors. Use data-driven insights to refine your headlines and improve your website conversion rate over time.
Conclusion
An increase in conversion rate improves your marketing return on investment. The more visitors you convert, the more revenue will be generated. Implement the conversion rate optimization strategies given above to increase your website’s conversion rate.
