About the Company

Industry: Pharmaceuticals and Herbal Healthcare

Type: Privately Held

Moha, a flagship brand under Charak Pharma, blends Ayurvedic traditions with modern science to create herbal skin and hair care products. With decades of experience in Ayurvedic healthcare, Charak Pharma’s Moha line has become a go-to brand for natural, sustainable personal care. Known for its high-quality, chemical-free products, Moha has gained a loyal customer base across India, making it a leading name in the herbal personal care sector.

Problem Statements

Problem Statements Moha needed to enhance its digital presence to:

Expand audience reach: The brand wanted to tap into a broader, digital-savvy audience by strengthening its presence on social media platforms.

Drive brand engagement: Moha aimed to use social media to foster deeper engagement with both existing and potential customers, showcasing the benefits of its herbal products.

Boost online sales: With an increasing shift toward e-commerce, Moha required targeted campaigns to drive online traffic and increase sales conversions.

Our Solution

We developed a comprehensive Social Media Marketing (SMM) strategy to address Moha’s goals:

Content creation: Our team created visually appealing and informative content, focusing on Moha’s product benefits, Ayurvedic heritage, and sustainability. This included graphics, short videos, and educational posts that highlighted the unique value of Moha’s products.

Platform optimization: We optimized Moha’s presence across social media platforms like Instagram and Facebook, ensuring consistent branding and engaging content that resonated with the target audience.

Targeted campaigns: Using advanced targeting tools, we launched campaigns aimed at specific demographics, including health-conscious consumers and eco-friendly advocates, to increase product awareness and drive online sales.

Results

The SMM strategy yielded several significant outcomes for Moha:

Increased online engagement: Moha saw a 35% increase in follower growth and engagement across platforms, with more likes, shares, and comments on their posts.

Boosted brand awareness: The targeted campaigns helped Moha reach new audiences, leading to a 40% increase in brand visibility across key social media platforms.

Higher online sales: As a result of the social media campaigns, Moha experienced a 20% increase in online sales, with more traffic being driven to their e-commerce store.

Benefits and ROI

Our social media marketing efforts brought clear benefits:

Enhanced brand perception: Through targeted and creative content, Moha positioned itself as a premium Ayurvedic skincare and haircare brand, further strengthening its market presence.

Increased traffic and conversions: The campaigns led to a marked increase in website traffic, translating into higher sales and customer engagement.

Sustained growth: The SMM strategy laid the groundwork for continued growth on digital platforms, helping Moha maintain a competitive edge in the personal care industry.

ROI: Moha saw a significant return on investment through increased brand visibility, better customer engagement, and higher sales, making social media marketing a key driver of their business success.