About the Company

Industry: Sustainable Activewear and Apparel

Type: Privately Owned

Athlos Sports is a leading sustainable activewear brand that focuses on eco-friendly and performance-driven athletic apparel. The company combines sustainable materials with high-performance design, making it a popular choice among environmentally conscious consumers. Athlos has positioned itself as a key player in the niche activewear market with innovative, long-lasting, and responsibly manufactured products.

Problem Statements

Athlos Sports faced several challenges related to its digital presence and sales growth:

Low online visibility: Despite offering high-quality products, Athlos had limited visibility on search engines, which impacted their ability to reach potential customers.

Low conversion rates: The brand’s e-commerce website was not converting visitors into customers effectively, limiting their sales growth.

High ad spend: Athlos’ previous digital marketing efforts did not yield the desired return on investment, leading to inefficiencies in ad spend.

Our Solution

We implemented a strategic Performance Marketing (SEM) plan to address these challenges:

Keyword research and optimization: We conducted in-depth research to identify high-intent keywords that aligned with Athlos’ products, ensuring better targeting of potential customers searching for sustainable activewear.

Search ad campaigns: We created highly targeted and visually compelling search ads, designed to attract eco-conscious consumers and drive them to Athlos’ website.

Conversion rate optimization (CRO): To improve conversion rates, we optimized the product pages and overall user experience on the website, ensuring an intuitive and seamless path from product discovery to purchase.

Ad spend optimization: By carefully monitoring and refining ad performance, we lowered the cost per acquisition (CPA) and improved the overall return on ad spend (ROAS).

Results

Our SEM and performance marketing strategy delivered significant improvements:

Increased website traffic: The keyword-optimized campaigns resulted in a substantial increase in high-quality traffic to Athlos’ website.

Higher conversion rates: With an optimized website and targeted ads, Athlos experienced an improvement in conversion rates, leading to more online sales.

Lower cost per acquisition: By optimizing the ad spend and refining campaign performance, we were able to lower the CPA, maximizing the returns on their advertising investment.

Benefits and ROI

The performance marketing strategy provided the following key benefits for Athlos Sports:

Improved online visibility: Athlos experienced a boost in visibility on search engines, helping the brand attract more potential customers.

Increased sales: The optimized SEM campaigns and CRO efforts led to a notable increase in online sales.

Ad spend efficiency: Athlos achieved better results from their ad spend, with a lower cost per acquisition and higher overall return on investment.

ROI: The performance marketing efforts delivered significant improvements in visibility, sales, and ad efficiency, providing Athlos with a strong return on investment.