About the Company

Industry: Clothing (Sneakers, Hype Apparel, Luxury)

Type: Privately Owned

Dawntown is a rising star in the Indian fashion industry, offering a curated selection of sneakers, hype apparel, and luxury streetwear. Known for catering to a fashion-forward audience, Dawntown has rapidly gained traction among style-conscious consumers seeking exclusive, high-quality products. By combining unique products with a seamless e-commerce experience, Dawntown aims to disrupt the fashion retail space in India.

Problem Statements

Despite its niche appeal, Dawntown faced several key challenges in scaling its online presence and increasing sales:

Limited online visibility: Dawntown struggled to achieve strong visibility in search engine results, reducing its ability to attract new customers.

High cost per acquisition (CPA): Dawntown’s previous SEM campaigns yielded high CPAs, impacting their marketing budget efficiency.

Inconsistent E-commerce sales: While Dawntown had established a loyal customer base, it faced challenges in converting website visitors into sales.

Our Solution

We implemented a customized Performance Marketing (SEM) strategy to address Dawntown’s unique challenges:

Keyword research and optimization: We conducted detailed keyword research to identify high-intent search terms and strategically target potential customers interested in luxury streetwear and sneakers.

Search ad campaign optimization: Our team created visually engaging and targeted search ads that highlighted Dawntown’s unique product offerings. These ads were optimized for mobile users, given the high volume of mobile traffic.

Conversion rate optimization (CRO): To increase sales, we implemented CRO strategies on Dawntown’s e-commerce platform, improving the user experience to streamline product browsing and checkout processes.

Ad spend management: We closely monitored ad performance and made real-time adjustments to improve the cost per acquisition, ultimately maximizing Dawntown’s return on ad spend.

Results

Our SEM strategy delivered impressive results for Dawntown:

Increased online traffic: Dawntown experienced a significant boost in website traffic, driven by targeted search ads and optimized keywords.

Higher conversion rates: Improved conversion rate optimization strategies led to a noticeable increase in e-commerce sales, as more visitors were successfully converted into paying customers.

Reduced CPA: Our ongoing performance monitoring and ad adjustments led to a lower cost per acquisition, ensuring more efficient use of the marketing budget.

Benefits and ROI

The performance marketing strategy provided Dawntown with key benefits:

Enhanced brand visibility: Dawntown’s visibility in search engine results improved, helping the brand attract a broader audience.

Increased sales: Targeted SEM efforts and CRO strategies led to increased sales on the e-commerce platform.

Optimized ad spend: With a reduced CPA, Dawntown was able to achieve better financial outcomes from its marketing investments.Their Return on Ad Spend (ROAS) skyrocketed by an impressive 120%

ROI: The performance marketing efforts resulted in a significant increase in website traffic and sales, coupled with reduced advertising costs, providing Dawntown with a strong return on investment.