East 7th Pizza & Deli
From a small R&D kitchen to one of Mumbai’s most talked-about pizzerias — building financial discipline from day one.
01 The Client
Brand: East 7th Pizza & Deli
Industry: Food & Beverage — Pizza, QSR + Dine-In
Brego Solutions: Accounts, Finance, Compliance & MIS
Emerging F&B Brand East 7th Pizza & Deli is one of Mumbai’s most talked-about pizza spots — built by Rehan, a chef by profession with a deep focus on product. Before the brand became what it is today, it started as a small experimental kitchen in Colaba — where Rehan spent nearly two years refining the product, understanding customer preferences, and building the supply chain from scratch. Once the product was right, the business moved to Bandra — and scaled quickly from there. And Brego came in right at the beginning of that journey.
02 The Problem
Starting With Structure
Like many early-stage F&B businesses, the challenge wasn’t demand — it was structure. Rehan was focused on product, operations, and building the brand. But the financial side — compliance, taxation, and performance tracking — was unfamiliar territory. There were immediate gaps: No structured understanding of GST, TDS, and regulatory requirements No clear P&L visibility to track where money was being made or lost No system to control costs in a business where margins can shift quickly At an early stage, these gaps don’t just create confusion. They create risk — especially in an industry known for scaling fast and burning faster.
03 The Solution
Finance Built Alongside Growth
Brego came in at day zero — not to fix a broken system, but to build one before problems could surface.
1. Early-Stage Compliance Setup
Simplified GST, TDS, and regulatory requirements for the founder — ensuring everything was set up correctly from the start and continued to run smoothly.
2. P&L Visibility from Day One
Built structured P&L tracking early in the business lifecycle — giving clarity on revenue, costs, and margins as the business scaled.
3. Zomato & Swiggy Reconciliation
Set up a system to reconcile order-level data from platforms like Zomato and Swiggy. This included tracking: Platform commissions and deductions Discounts and promotional spends Settlement cycles and payout mismatches Ensuring that reported revenue aligned with actual collections — a critical layer for accuracy in a delivery-heavy business.
4. Cost Control & Break-Even Discipline
Worked closely with the founder to track expenses and identify cost leakages — helping maintain financial discipline during growth.
5. Founder-First Finance Support
Translated finance into something actionable — not just reports, but insights the founder could understand and use day to day.
04 The Results
Built on Solid Fundamentals
The product brought people in. The numbers made sure the business could sustain itself.
1. Clarity on Numbers from the Start
The founder quickly understood compliance requirements and financial structure — turning what was unfamiliar into something manageable.
2. Compliance That Runs in the Background
GST, TDS, and filings are handled seamlessly — allowing focus to remain on operations.
3. P&L That Guides Decisions
Structured financial tracking helped identify cost pressures early — enabling better control over margins.
4. Accurate Platform-Level Financials
With Zomato and Swiggy reconciliations in place, the business has clarity on actual earnings after commissions, discounts, and deductions.
5. A Business Built with Financial Discipline
From cloud kitchen to a full dine-in space in Bandra, the business scaled with a clear understanding of its numbers — avoiding common early-stage pitfalls.
“I didn’t know anything about the accounting part when we started… Brego just simplified everything for me. Within a few months, we had it all under control — and now it just happens automatically.” — Rehan, Founder, East 7th Pizza & Deli Getting the product right builds demand. Getting the numbers right builds a business that lasts.
Your books should be working better for you.
If your financial infrastructure hasn't kept pace with your growth, let's change that. At Brego Business, we start with what's broken, and start building what's next.
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