Sweetish House Mafia
From selling out of a Nano to multi-city operations — giving a founder the freedom to focus on what she does best
01 The Client
Brand: Sweetish House Mafia
Industry: Food & Beverage — Premium Cookies & Baked Goods
Operations: Multiple outlets across Mumbai, Pune, Kolkata & Bengaluru
Brego Solutions: Accounts, Finance, Compliance & MIS
Founder-Led, Multi-City Brand Sweetish House Mafia is one of India's most beloved dessert brands — built by Neha Sethi, who started selling freshly baked cookies out of the back of a Nano and grew it into a multi-city business with a cult following across Mumbai, Pune, Kolkata, and Bengaluru. Neha came to entrepreneurship after investment banking in New York, and built Sweetish House Mafia on one singular focus: making people smile. What she didn't want to build was a career in her own finance function. That's where Brego came in.
02 The Problem
Backlog and Broken Continuity
Neha has a finance degree. She'll be the first to tell you it means nothing when it comes to actually wanting to deal with your own books. By her own admission, she hates numbers — and for years, the accounts function reflected that. Previous teams had struggled with continuity, data wasn't being tracked with any precision, and by the time she came to Brego, there was a significant backlog sitting unresolved. Across a multi-city operation with outlets in four cities, the stakes of getting this wrong only compound. Compliance requirements vary, financial data across locations needs to consolidate cleanly, and a founder who is heads-down on product and growth cannot afford to be pulled into fire-fighting on accounts. The deeper problem was trust. Neha wasn't just looking for a team that could do the work — she needed a team she could hand the entire function to and genuinely not worry about it. That's a high bar. Previous experiences had made her skeptical.
03 The Solution
Fully Managed Finance Function
Brego came in and did three key things: cleared the backlog, built the foundation, and then built within it.
1. Backlog Clearance & Books Rebuild
Worked through the accumulated backlog and rebuilt the books with the accuracy and structure they needed. Data that had been tracked loosely or inconsistently was reconciled and brought to a clean, reliable state.
2. End-to-End Compliance Management
Took over all compliance responsibilities across Sweetish House Mafia's multi-city operations — tax filings, regulatory deadlines, the works. Nothing falls through the cracks, and Neha doesn't need to track any of it herself.
3. MIS Reporting on Time, Every Time
Set up structured MIS reporting that gives leadership accurate, timely visibility into the business — so decisions on operations, growth, and costs are made on real data, not instinct.
4. A Finance Function She Can Actually Outsource
The goal Neha set was simple: hand it over completely, be told only what she needs to act on, and get back to running her business. That's what the engagement was structured to deliver — and what it continues to deliver.
04 The Results
Built to Run Independently
“Having someone like Brego — who just has everything figured out across every aspect of running a business, accounting, and finance — made it so easy for me to not think about that aspect at all. I just said, figure it out, do everything for me, and let me know if I need to do anything. Not having to think about it really helped me focus on growing my business.” — Neha Sethi, Founder, Sweetish House Mafia
1. Backlog Gone, Books Clean
Years of accumulated accounting backlog — cleared. The books are now accurate, up to date, and built on a proper foundation.
2. Compliance, Every Time, On Time
Tax filings and compliance across multiple cities are managed end to end. No missed deadlines, no regulatory surprises.
3. Reports That Actually Arrive
MIS reports go out on time, consistently — giving the business the financial visibility it needs to make smart decisions on growth and operations.
4. A Founder Free to Focus
The most valuable outcome isn't a number. It's that Neha can spend her time on product, on people, and on growth — confident that the finance function is completely covered.
From constant oversight to zero involvement—that’s the key shift.
Your books should be working better for you.
If your financial infrastructure hasn't kept pace with your growth, let's change that. At Brego Business, we start with what's broken, and start building what's next.
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